On December 11, cyberbury bureau, the first auto brand real product co-creation organization, was officially established, and completed the first co-creation of MG Cyberster, and decided to adopt a full range of open top + electric scissor door design. Three co-founders, 24 core users, 12 media witness officers and 3 executive committee directors from SAIC attended the co-creation activity, and another 2 co-founders congratulated the smooth holding of the co-creation activity in the form of video.
The implementation of the CO-creation of MG Cyberster means that users are one step closer to the dream of supercaring, and the concept of MG playing together and building together with users has gone up a layer, so that MG, a century-old brand with track genes, glows with unlimited vitality.
The Cyber Riot Bureau was officially established
The outbreak of the bureau, let the user's creativity land on the ground
MG Cyberster, as the world's first pure electric supercar e-sports cockpit and "the number one player in the cyber world", has aroused widespread concern from the global media and users as soon as it was released, and made its overseas debut at the recent 38th Thailand International Auto Show, which was loved by a large number of local consumers. All this has strengthened MG's determination to co-create and develop and mass-produce this pure electric supercar with users.
As the first co-creation organization of real products of automobile brands, the Cyber Riot Bureau is promoted by five experts and scholars as co-initiators, and under their impetus, three "sub-bureaus" including styling and design, performance and driving control, and e-sports intelligent cockpits are set up, with Lou Yongqi, vice president of Tongji University, dean of the School of Design and Creativity, professor and doctoral supervisor, Li Bing, chief host of Five Star Sports, senior commentator of 18 F1 season events, and Chen Youyou, president of Bilibili E-sports, as the chairmen of each sub-bureau. In addition, Liu Yi, International Watercolor Master, Director of Shanghai Artists Association and Secretary General of IMWA International Watercolor Masters Association, Deputy Director, Professor and Doctoral Supervisor of the Design Institute of caucus academy of fine arts, Wang Xuanzheng, Director of Transportation Design Major of Design School, served as vice chairman of the Modeling and Design Sub-Bureau, Shanghai Harbor Football Club player Li Shenglong, CTCC and TCR double champion driver Zhang Zhendong served as vice chairman of the Performance and Driving Control Sub-Bureau, logitech Greater China Vice President and Chief Marketing Officer Liu Jingjing, Zhu Qinqin, legal person and secretary general of Shanghai E-sports Sports Association, served as the vice chairman of the e-sports intelligent cockpit sub-bureau. On this basis, the Cyber Riot Bureau has 100 KOLs as flight guests, and more than 1,000 KOCs as "riot masters".
In addition, the Cyber Riot Bureau has also set up a "3+X" executive committee board member mechanism. They are the "super power" and "target guardians" from within the MG brand, and they will continue to understand the needs of co-creating users, respond to user feedback, truly realize the user's pursuit, and let users fully experience the joy of participating in creation.
In cyberburst, sales and service need to face users, users can take the initiative to put forward the demand for products, let the brand become the guardian of what users think, and help users achieve their dreams with products. Users can also freely choose the sub-bureau they want to enter, give full play to their own inspiration in their own specialized or interested areas, and work with the heads of more co-creation nodes in the future to use their own professional support to land their ideas and realize the dream of super running.
MG Cyberster concept car
MG Cyberster co-creation, based on the module division of the three sub-bureaus, will complete the co-creation of appearance and interior modeling schemes, color and material selection at the modeling and design level; complete the co-creation of chassis adjustment, driving mode and three-high test evaluation at the performance and driving control level; and complete the co-creation of car game selection, wisdom cabin function definition, human-computer interaction design, etc. at the e-sports intelligent cockpit level. Through co-creation, MG hopes to deeply explore the real needs of users of different ages, genders and different life forms, so that users can become real participants, decision makers, beneficiaries of MG Cyberster, and super communicators of the whole process.
True co-creation, leading the industry with action
This is the first co-creation since the establishment of cyberbury bureau, MG will MG Cyberster's car-making process to core users fully open, with "high restoration" as the goal, to promote the research and development of mass production modeling, it can be said that it is a pioneering action in the industry. This co-creation, cyber riot bureau will provide users with more personalized choices, so that users of different classes and different hobbies can find their own favorite design. The final co-creation users jointly decided on MG Cyberster's door opening form, canopy design, front face, headlights, wheel hub and backpack and other co-creation content, and decided to adopt a full range of open top + electric scissor door design. In the future, MG will conduct in-depth discussions in every co-creation process to create a global blockbuster supercar in depth!
The MG Cyberster concept was unveiled in Thailand to rave reviews
In addition, before the official launch next year, MG Cyberster has experienced at least 15 co-creation nodes, defined at least 33 product points decided by users, and held a series of co-creation activities online and offline, finally presenting a MG Cyberster mass production model that is "made by MG and satisfied by users".
In the next co-creation, MG will rely on the chairmen and vice presidents of the three sub-bureaus, who will initiate, organize and lead users to unlock tasks and complete discussions for specific co-creation links, so as to let more people participate and let people adhere to the dream of pure electric supercar, which is fully reflected in the mass production of MG Cyberster.
Take the user as the origin, and co-creation as the landing point. MG Cyberster co-creation is different, it is the real sense of the need for a large number of departments to link the enterprise-level co-creation, it is the real decision-making power to the user's benchmark co-creation, but also so that users can truly enjoy the co-creation of the results of the phenomenon-level co-creation. It is believed that with the advancement of the MG Cyberster co-creation project, it will bring more surprises to users.