On January 19, 2022, Jidu announced some of the product design styles of its automotive robot concept car, and officially released the brand visual system tailored for automotive robots, including the industry's first automotive robot brand logo "Pixel-J", colors and fonts. This is the first time that Jidu has made design-related content public since its inception in March 2021.
Xia Yiping, CEO of Jidu, said that co-existing with AI runs through all actions of Jidu, and the design of Jidu's products and brand image is also a process of co-creation with AI. Jidu has created a complete set of visual systems for products and brands that conform to the positioning of automotive robot products. "Jidu has completed the visual and functional design of the automotive robot concept car, and it will arrive as scheduled in April, so let's set out for the future of infinite possibilities together!" 」
Jidu auto robot concept car
Jidu announced some of the exterior and interior design details of the automotive robot concept car, which will be officially unveiled at the Beijing Auto Show in April, and the appearance of the mass-produced automotive robot will be 90% consistent with the concept car.
Jidu brand logo "Pixel-J"
Jidu combined the concept of "pixel" with the letter "J" to create the industry's first automotive robot brand logo "Pixel-J". Jidu believes that "pixels" are the elementary particles of technological life, which make up the digital world with infinite variations. Pixels can be the eyes of a robot, helping the robot to see the world; or they can be the face of a robot, presenting the robot's thoughts, sights, and deeds. The digital world composed of pixels and the real world are intertwined, becoming a portal for Jidu to enter the AI generation, and also a portal to a better future, and Jidu will work with users to "enlighten the future of infinite possibilities".
JIDU AI-Purple
In terms of brand color, Jidu adopts the color system defined by AI itself, "JIDU AI-Purple". Jidu believes that the operation of machines and the evolution of the digital world are inseparable from AI, which is also the innate natural attribute of Jidu automobile robots. Therefore, Jidu gave the task of finding the color of AI to Jidu AI itself. Electricity is the basis of AI operation, and through the comprehensive analysis of countless physical experiments, AI found that liquid helium will gradually show blue-violet color when it enters the ionization state in the ultimate low-voltage experiment, so AI chose "JIDU AI-Purple" as the brand color, which is both the visual reality and the background color of AI.
ROBO Font
Starting from the concept of "pixel", Jidu has created an exclusive "language" for car robots - ROBO Font. ROBO Font makes pixel squares appear frequently to increase the flickering sense of the screen, and shows a kind of "display loading" dynamic in the static, which becomes the unique text of car robots. Jidu believes that car robots use pixels to understand the world, and they are also using pixels to express themselves to the world.
Jidu's auto robot runs through the three major product concepts of "free movement, natural communication, and self-growth". First, the car robot has L4 level automatic driving capabilities, which can achieve free movement; second, the accurate recognition of human-vehicle interaction and speech semantics allows the car to communicate with people "naturally", understand user emotions, and respond to user needs in real time; third, the car robot can carry out self-learning and iteration according to the user's usage habits, continuously optimize the automatic driving and intelligent cockpit experience, and achieve "self-growth".
Jidu will showcase the first concept car of automotive robot at the 2022 Beijing Auto Show, and the first mass-produced automotive robot will be launched and delivered in 2023.