As a child of FAW, the Besturn brand once carried the banner of FAW's independent passenger cars, but with the independence of Hongqi, the brand is facing a situation of many children but lack of explosive models. In order to break the game, in order to get out of the circle, FAW Besturn launched the Besturn B70S, which is about to be launched in the first quarter of next year. So, based on brand upgrades, while targeting younger Generation Z groups, can the TengB70S squeeze into their circle of life, thus breaking the curse of sluggish sales of many models?
Looking at the model background first, the Pentium B70S can be said to not only fill the product matrix for the Pentium, but also play a positive role in enhancing the youthful image of the Pentium brand. Based on the B70S created under the FMA platform architecture, under the influence of family genes, there is no doubt that it will not disappoint everyone in terms of appearance design and configuration.
Although the Pentium B70S still continues the Pentium B70 family design, it is very different from the Pentium B70. The front face of the Pentium B70S is very "fierce", the interior of the large-size trapezoidal grille is blackened, with the sharp headlights of the left and right sides of the weapon "Go" shape, coupled with the narrow and long vents of the hood, giving people a strong visual impact, the front looks like a large shark half on its back with teeth, quite personality.
The first impression on the side of the body is "low lying down". Not using too many lines for depiction, more rounded. The silhouette of the back makes the body line more smooth. On the other hand, the new car comes standard with a traditional door handle, and a concealed door handle can also be optionally installed. The rear of the car is designed with through-type taillights, and the "Great Wall Arrow Stack" design is adopted at the end of the lights, which has a unique charm. In terms of body dimensions, the length, width and height were 4555 mm x 1850 mm x 1515 mm, respectively, and the wheelbase was 2750 mm.
The interior of the new car is relatively decent, the LCD instrument screen and the central control screen adopt one-piece design, the straight inclination angle and horizontal width are in line with the best ergonomics, improving driving comfort, but the black edges on both sides of the central control screen are too obvious, and the seams still need to be optimized.
In the power part, the new car will be equipped with the same powertrain as the B70, with two sets of powertrains of 1.5T and 2.0T, the maximum power in terms of parameters is 124/165kW, and the peak torque is 285/340N m, which should be said to be quite enough. In terms of safety configuration, the Pentium B70S is equipped with 360 ° panoramic image and L2 automatic driving assistance functions, including traffic congestion assistance, lane departure warning system, automatic parking and other functions, which is more friendly to many consumers with less good driving skills.
It can be said that the Pentium B70S is a bold attempt by the brand to respond to the young market, and as a coupe SUVL, its product strength is not weak, which is enough to see the efforts of Pentium after the "replacement". However, there is a real problem in front of Pentol that Pentium has launched many models in recent years, and the publicity is enough, but there has never been a popular model.
In 2018, FAW Besturn released the "New Besturn" development strategy and rebuilt the new Besturn brand structure. Subsequently, the Pentium "Pegasus StarWay Strategy" was launched to enter the Internet of Vehicles. In terms of products, Pentium has successively launched new models such as Pentium T33, Pentium T77, Pentium T77 PRO and T99 in the past three years, and has been seeking to meet the needs of market development.
However, it has not aroused any splash, especially under the influence of Geely, Changan, Great Wall and other brand forces, consumers do not have much confidence in the purchase of Pentium brand models, which leads to the embarrassing situation that even if many models are launched, sales have not been able to go up.
The Pentium B70S is naturally the trend of the times to base the Pentium B70S on the young consumer market, but it is obviously not enough for those who want to win in the serious automotive environment and only grasp the "young" consumption attributes. However, Pentol is certainly aware of this, according to the official news of Pentol, in the future, FAW Besturn will also make all-round efforts from the level of technology, products, brands and system strength. Focusing on products in production and in development, we will quickly complete the layout of the next-generation product line and form a full layout of cars, SUVs, and MPV products.
FAW Besturn's goal is to achieve brand strategic transformation by 2023, with production and sales of 300,000 vehicles. Sales of 600,000 vehicles will be achieved in 2025, while challenging 1 million vehicles. For FAW Besturn, their existing products are obviously unable to support future sales targets, but in the absence of more technology introduction, it is the most realistic choice to change existing products and innovate marketing methods. Will you choose such a Pentium B70S?
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