Among the new forces of several major domestic car-making forces, Xiaopeng has gradually shown a strong market performance, and its sales have risen steadily, leaving Weilai and Ideal behind. Recently, Zhichepai learned from the official sales staff of Xiaopeng that Xiaopeng Automobile achieved a new breakthrough on December 12, with a single-day order exceeding 3,000 units! Combined with the actual situation, this number should correspond to the entire Xiaopeng brand, not a certain region. Even so, more than 3,000 units in a single day is a welcome achievement.
Xiaopeng P7
Xiaopeng Automobile's "selling explosion" is inseparable from excellent product strength and good reputation, of course, this new breakthrough also needs to be rationally viewed. According to the wisdom car school, Xiaopeng can get so many orders on the day of double 12, which is also directly related to the adjustment of rights and interests.
According to the information released by Xiaopeng staff, Xiaopeng Automobile has comprehensively reduced its policies and rights and interests after December 12. Specifically, the 5000 equity of Xiaopeng P7 480N+/E is adjusted to 0; the 8000 equity of 586N/E is adjusted to 5000, and no low-interest scheme can be selected; the equity of 670N+/E is adjusted to 10000 and 15000; the equity of Xiaopeng P5 550/600P is adjusted to 5000, in addition, the equity of some G3i models has also decreased significantly.
It is not difficult to see that the adjustment of policies and rights is a "loss" for users, so to a certain extent, it stimulates the user's desire to buy, thereby promoting the rise of orders.