In the blink of an eye, 2021 has less than a month left. In this year, the automotive industry suffered a "lack of core" crisis, and many car companies were forced to choose to reduce production or stop production in order to survive the crisis. In addition to the changes in the general environment, there have also been many popular events in the car circle, some of which can also let us see the future development trend of independent brands, such as the establishment of Extreme Kr. At the time when 2021 is about to become a thing of the past, Brother Ruan will take stock of the top ten hot events that will occur in the car circle in 2021.
Extreme Krypton was founded
With the continuous deepening of automobile electrification, many independent car companies have begun to seek high-end new energy vehicles, such as Dongfeng Motor Group, which has launched a high-end electric brand Lantu. At present, The first model of Lantu, the Landu FREE, has delivered 1139 units in November 2021. Affected by the high-end of independent new energy, Geely has also launched a new smart pure electric brand - Extreme Kr (Extreme Kr Intelligent Technology Co., Ltd. was announced in March 2021) to enter the high-end new energy market.
Although it has not been established for a long time since the establishment of Krypton, the products have been mass-produced and delivered at a fast speed. As the first product of Extreme Kr, ZEEKR 001 officially opened for delivery on October 23, 2021, and delivered 2012 new cars in November, surpassing Lando FREE. Judging from the current market performance, Extreme Kr has a great opportunity to gain a foothold in the high-end new energy market.
Xiaomi makes cars
The popularity of the new energy vehicle market attracts not only traditional car companies, but also technology companies. No, Xiaomi, which is thriving in the mobile phone industry, officially announced its entry into the automotive field at the end of March 2021, and the determination to build cars is very large. On September 1, 2021, Xiaomi Automobile Co., Ltd. was registered and established. Lei Jun revealed that Xiaomi Auto is expected to be mass-produced in the first half of 2024.
We all know that Xiaomi's popularity in China is not low, which is good news for Xiaomi Cars. However, Xiaomi cars will not be mass-produced until 2024, is this too late? After all, no one knows what the auto industry will look like in 2024. In 2024, how much living space will traditional car companies leave for Xiaomi cars? We'll see.
Geniseith returned to China
On April 2, 2021, Genisaith announced its official landing in China. On April 8, the country's first Genises House in Shanghai was unveiled. As a luxury brand under the Hyundai Motor Group, Genises once entered China as "Genesis", but it ended in a dismal end. Now that Genises has re-entered China, in addition to wanting to share a piece of the luxury car market, it is more to endorse Beijing's modern products and promote its sales growth.
However, the market recognition and sales channels of the luxury brand of Jenisses in China need to be improved, which means that it is difficult for Genisesy to seize the market from the existing luxury brands. But since we decided to land in China, we are ready for battle, and as for how long we can fight, it depends on the determination of the Hyundai Motor Group.
Tesla Auto Show rights protection incident
Auto show rights protection occurs from time to time, but the car companies that are condemned are not necessarily the same. At the 2021 Shanghai Auto Show, Tesla encountered a rights protection incident, a Tesla female owner wearing a T-shirt with the words "brake failure" stood on the Tesla exhibition car to defend her rights, which attracted a lot of attention for a while.
After this incident, Tesla's safety was more questioned, but it did not have much impact on its sales. According to the data of the Association of Automobile Associations, from January to October 2021, the cumulative retail sales of Tesla Model 3 and Model Y were 112173 and 106236 vehicles, respectively, ranking second and third in the new energy sales list, which is your right to maintain you, I sell my car, each irrelevant?
Brother Yuanru feels that high-end new energy brands are not an option for Tesla, if you are more concerned about safety and can't stand Tesla's attitude towards the owner's rights, then you may wish to choose other high-end new energy brands, including BMW, Audi and independent high-end brands.
The listing of the new Ideal ONE has caused dissatisfaction
On May 25, the 2021 Ideal ONE was launched. Although the price of the new car has increased by 10,000 yuan compared with the old model, due to the more conscientious improvements of the new car, such as the comprehensive upgrade of the auxiliary driving software and hardware, the increase in fuel tank volume, the improvement of pure electric endurance, etc., it finally triggered the dissatisfaction of the ideal ONE owner who picked up the car in April and May, believing that he was helping the ideal car clean up the inventory and became the wronged head.
It is not easy for new car-making forces to gain a firm foothold in the automobile market, and if they ignore the feelings of car owners as soon as they have achievements, it is likely that the brand will suffer unimaginable impacts, and may even collapse. As a member of the first camp of the new car-making forces, the ideal car should cherish today's achievements, bring new choices to consumers at the same time, but also for the sake of old car owners, do not live up to the support of old car owners.
FAW Mazda merged with Changan Mazda
Among the Japanese brands, Mazda's presence is relatively low, but in the second half of 2021, it successfully became the protagonist, the reason is that FAW Mazda and Changan Mazda officially merged, leaving only the new Changan Mazda. The merger of the two Malaysias means that Mazda has completed the unification of its channels in China.
For Mazda, the merger of the two horses has many benefits. First of all, it is conducive to the improvement of brand value, and at the same time, it is conducive to improving the anti-risk ability of dealers and the operational efficiency of enterprises. More importantly, the merger can bring better services to users. 2022 is the first year of the development of the new Changan Mazda, and we look forward to it bringing us different surprises.
Avita starts
Geely has a high-end intelligent pure electric brand Extreme Krypton, Changan naturally not far behind, on November 15, 2021 launched the high-end intelligent electric vehicle brand Avita, of which Avita's first model - Avita 11 was also unveiled on the same day. Officials have revealed that the Cruising range of Avita 11 can exceed 700km and will be officially delivered in the third quarter of 2022.
In addition, Avita 11 was born in the intelligent electric vehicle technology platform CHN, of which C represents Chang'an, H represents Huawei, and N represents the Ningde era. That is to say, Avita has strong support behind it, which undoubtedly greatly enhances the possibility of its foothold in the high-end new energy market. It is reported that Avita will release four new models in the next five years.
Dongfeng transfers the equity of Dongfeng Yueda Kia
The auto market is in a race against each other, sales are up and down, and when sales continue to decline, it is expected that someone will leave. In November 2021, Dongfeng Motor Group Co., Ltd. officially listed the transfer of 25% of the equity of Dongfeng Yueda Kia for a transfer price of about 297 million yuan. The transfer of equity by Dongfeng Group should be related to the continuous decline in sales volume and revenue of Dongfeng Yueda Kia.
In fact, the reduction of shareholders is a good thing for Dongfeng Yueda Kia, because this can reduce the internal friction of management and is conducive to the introduction of resources. When Kia pours more resources into Dongfeng Yueda Kia, then Dongfeng Yueda Kia has more hope of recovery.
Sharon Motors debuted at the Guangzhou Auto Show
Sharon Automobile is a new high-end intelligent pure electric brand launched by the Great Wall, and its first model, the Mech Dragon, was unveiled at the 2021 Guangzhou Auto Show and became one of the most watched models at the auto show. The mech dragon has a sci-fi appearance and is equipped with a variety of configurations, such as four lidars. In terms of performance, the mecha dragon is equipped with a dual-motor intelligent four-wheel drive system, which can break the hundred in 3.7 seconds, while the braking distance of 100 kilometers is only 33 meters. Officials have revealed that the price of the mass-produced version of the mech dragon will be between 400,000 and 450,000, and it is expected to be listed in 2022.
It can be seen that the high-end new energy brands of Geely, Changan and Great Wall will all take the stage in 2021, and their products will also compete in 2022. It is certain that the next high-end new energy market will be surging. As for which emerging independent high-end new energy brand can be far ahead, I believe that time will soon tell us the answer.
Tank 500 order event
Also at the 2021 Guangzhou Auto Show, the much-watched Tank 500 officially opened pre-sale, with a pre-price of 335,000 yuan to 395,000 yuan. Officials revealed that on the first day of the pre-sale, the order for the tank 500 exceeded 22654 units, which showed its popularity. It is precisely because of the excessive number of orders that have led to the phenomenon of scalping orders on the Internet, and then the official announcement has been issued and relevant countermeasures have been formulated.
Although tank 300 and tank 500 are very popular, tanks do not ignore the interests of normal car buyers and allow chaos to occur. In short, the timely maintenance of market order by tanks is worthy of praise, and this is also conducive to the promotion of tank brand image.
According to the data released by the Association of Passenger Vehicles, in November 2021, the retail sales of new energy passenger vehicles reached 378,000 units, up 122.3% year-on-year, while the domestic retail penetration rate of new energy vehicles reached 20.8%. The rapid change in the market environment has prompted independent brands to enter the field of high-end new energy, giving birth to independent high-end new energy brands such as Extreme Kr and Salon. At the same time, joint venture car companies are also actively adjusting to conform to the development trend of the Chinese market. The birth of new brands and the new adjustment of enterprises will bring more uncertainty to the market, and it is expected that the car market in 2022 will be more exciting.