A few days ago, according to a mobile phone China report, Luo Baojun, general manager of Xiaomi's Beijing-Tianjin branch, said in response to domestic media that in the Q3 quarter of this year, Xiaomi Automobile's engineering prototype will meet with everyone, and at the same time said that it will break through everyone's imagination. According to previous news, the first model of Xiaomi Automobile, positioned as a high-end model, will be priced between 100,000-300,000, and it is expected to achieve mass production of the first car in 2024.
On the afternoon of March 30, 2021, Xiaomi Group officially announced the official establishment of the smart car project, and so far, Xiaomi Auto has been established for one year. The initial investment is 10 billion yuan, and it is expected to invest 10 billion US dollars in the next 10 years. At the same time, Lei Jun will serve as the CEO of Xiaomi Auto. On September 1 of the same year, Xiaomi Automobile Co., Ltd. was officially registered and established in Beijing with a registered capital of 10 billion yuan, with Lei Jun as the legal representative.
On November 27, 2021, beijing Yizhuang official WeChat public account news, beijing economic and technological development zone management committee and millet technology signing ceremony was held, with the signing of the "cooperation agreement" between the two sides, officially announced the millet car settled in Beijing economic development zone.
According to the agreement, the Xiaomi Automobile Project will build the Xiaomi Automobile Headquarters Base, sales headquarters and research and development headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the production capacity of the first and second phases is 150,000 units, and the first car is expected to roll off the production line and achieve mass production in 2024.
In the second half of last year, Yu Liguo, the former president of the Jihu Division, joined Xiaomi Automobile as the deputy general manager of Xiaomi Automobile Company and the political commissar of Xiaomi Beijing Branch, and he will hand over the comprehensive management of Xiaomi, special business promotion, organization and talent training of Xiaomi Beijing headquarters to Xiaomi CEO Lei Jun. Yu Liguo has rich experience and contacts in the field of automotive industry, especially in the brand building and operation of new energy vehicles.
In January this year, the Beijing Municipal Government listed "promoting the start of Xiaomi automobile construction" as a key task in 2022.
In order to speed up the progress of car manufacturing, Xiaomi Automobile not only spent nearly $80 million to acquire the self-driving technology team Deepmotion, thereby expanding the Xiaomi autopilot team to about 150 people, but also opened a high-priced recruitment offensive, in the vehicle research and development and other technical positions, Xiaomi Automobile's salary is generally higher than the mainstream level of the industry.