Following the Xiaomi SU7, the car market has another explosion, and the order for this car has exceeded 41,000 units in less than 1 month after it was launched

Maintenance of the car

2024-05-10 17:39Posted in Guangdong automotive creators

When everyone is rubbing the traffic of MEGA, Li Auto officially announced that the ideal L6, which was officially launched on April 18, has accumulated orders of more than 41,000 units, following Xiaomi SU7, it has become another hit in the car market in 2024. So as a product that starts at 249,800 and was sprayed by countless people with "nesting dolls" when it was listed, is the ideal L6 really so good?

Behind the "nesting doll" is to bring down the price

The so-called nesting doll, the most well-known is Volkswagen. The cookie-cutter design, coupled with the fact that multiple vehicles share the same platform, leads to too many homogeneous products, making it difficult to distinguish who is Lavida and who is Passat. However, although the nesting doll design is not a compliment, it can really reduce the cost of the whole vehicle.

The design of the matryoshka doll achieves an effective reduction in cost with a unified family style and shared design elements; At the same time, by simplifying the production process and improving the versatility of parts, car companies can not only save a lot of design costs and time, but also use the scale effect to further reduce the cost of a single vehicle. Moreover, the matryoshka doll adopts a mature platform and design scheme, which can also reduce the probability of failure in the process of new car adaptation to a certain extent, making the stability of the product higher.

It's like the ideal L6 car,Can kill the price to below 250,000,The three major pieces are hard dishes,Although there is a lack of a big color TV (back row),But the refrigerator and Dasha are very generous,Compared with the ideal car before the pricing of about 400,000,000,From the perspective of cost performance,Ideal L6The nesting doll is undoubtedly understandable。

Of course, there are pros and cons to everything. As a nesting doll product, the ideal L6 has a high degree of similarity with L7, L8 and L9 in terms of appearance design, which may also lead to consumer aesthetic fatigue.

Precise positioning, the ideal L6 understands consumers very well

In the era of new energy vehicle chaos, a model that sells well must accurately hit a certain market segment. It's like the ideal L6 has a clear positioning, which is to sell to young small family users.

Therefore, in order to reduce costs, in addition to nesting dolls, the ideal L6 also abandons some "non-rigid" configurations. For example, the ideal L6 removes the air spring and retains the suspension configuration of the front double wishbone rear multi-link + CDC, although it lacks the function of chassis height lifting, but it improves the handling and chassis texture, and it is also more in line with the driving habits of young people.

In terms of intelligent driving, the ideal L6 also provides two sets of solutions for high and low configuration models, the ideal L6 Pro provides an intelligent driving configuration based on visual perception, and the ideal L6 Max provides a higher-end lidar, and the relative functions will be more complete.

In terms of comfort, the ideal L6 is still quite capable of playing, the rear compressor refrigerator has been retained, the design of the front double large screen, the electric panoramic sunroof, the standard rear adjustable power seats, double-layer laminated glass, and the most important point, more than 4 meters 9 car length, large front and rear + trunk space, can really hit the car needs of young small family users, with the price within 250,000, it is indeed very competitive.

Standard four-wheel drive, full of power, ideal L6 is very generous

From the point of view of power, the ideal L6 is equipped with a dual-motor system, the overall maximum power reaches 300kW, the peak torque reaches 529N·m, and the 000 acceleration takes only 5.4 seconds.

Another point, the ideal L6 of the whole system is equipped with a dual-motor four-wheel drive system as standard, and has the function of inter-wheel differential, with a certain ability to get out of trouble, for young families who often take a long-distance self-drive, long-distance self-driving to deal with some non-paved roads, and even climb a small slope over a small pothole are completely sufficient, the ideal L6 four-wheel drive system excellent stability and grip is also one of the pluses.

In terms of car cost, the ideal L6 is equipped with a 36.8 kWh lithium iron phosphate battery, with a comprehensive range of 1390 kilometers and a fuel consumption of 6.9 liters per 100 kilometers.

Generally speaking, in terms of mechanical quality, the ideal L6 has an excellent power level and a certain off-road ability, which is suitable for more car scenarios, and also inherits the advantages of the ideal range extender solution in terms of car cost, and does not sacrifice some necessary functions because of the reduced price, which is still worthy of praise.

epilogue

In general, the ideal L6 has successfully attracted the attention of a large number of young family users with its accurate market positioning, excellent cost performance and strong mechanical quality. It is worth noting that with the increasing popularity of the new energy vehicle market, the new M5, Leap C10, Nezha L and other homogeneous product models also have strong competitiveness, and in the future, the ideal L6 is also facing a lot of challenges.

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