On March 21, according to Luo Baojun, general manager of Xiaomi's Beijing-Tianjin branch, when interviewed by domestic media, Xiaomi Automobile's engineering prototype will be unveiled in the third quarter of this year.
The Xiaomi executive said that Xiaomi new energy vehicles are the last link to form the closed loop of Xiaomi Home, and the engineering prototype car will meet with everyone in the third quarter of this year, and the new car will break through everyone's imagination.
Pictured: A hypothetical picture of a new car designed by Xiaomi fans
As early as last year's Xiaomi investor conference, Xiaomi chairman and CEO Lei Jun revealed that the progress of Xiaomi car manufacturing exceeded expectations, and the first model is expected to be officially mass-produced in the first half of 2024.
Lei Jun also revealed details about the new car. He said that fans prefer to do mid-to-high-end, the first model price will be between 100,000 and 300,000 yuan, and the first car will reach the "cutting-edge level". Combined with the background picture of the press conference, Xiaomi Automobile covered with a car jacket adopts a sedan design, so there is speculation that the first model of Xiaomi Automobile will create a high-end car priced at less than 300,000 yuan.
Previously, Lei Jun had published a choice about the first model form on personal social platforms, and 45% of users voted for "cars" and 40% of users voted for "SUVs".
Up to now, Xiaomi's car-making project has reached the first anniversary, and the overall road to car-making is still relatively smooth.
In March 2021, Xiaomi car manufacturing project was officially established, and Xiaomi Group CEO Lei Jun will personally lead the team to complete the last major entrepreneurial project in his life, with an estimated total investment of 10 billion US dollars in 10 years. At the press conference, Lei Jun once choked up tears and said that he was willing to bet on all the accumulated achievements and reputations in his life to fight for Xiaomi Automobile.
In September of the same year, Xiaomi Automobile Co., Ltd. was officially registered and established in Beijing with a registered capital of 10 billion yuan, and Lei Jun served as the legal representative. It is reported that Xiaomi Automobile's vehicle factory will be located in Beijing Yizhuang, which will be built in two phases, with a total annual output of about 300,000 vehicles in the first and second phases.
In March this year, according to the Tianyancha App, Xiaomi invested in the smart car chip company Kangzhi Integration. The company focuses on the field of intelligent vehicles, mainly engaged in the research and development and design of integrated circuits and chips, as well as technology development in the field of electronic technology. This move is also believed that Xiaomi is accelerating the layout of car manufacturing and smart chips.