According to network news, Luo Baojun, general manager of Xiaomi Beijing-Tianjin Branch, said recently that Xiaomi Automobile will develop the first batch of engineering prototypes in the third quarter of this year. It is reported that the first phase of Xiaomi Automobile will develop 4 products, namely two A+ class models and two B-class models, and the first model is expected to be mass-produced in 2024.
Among them, the A+ class model is positioned in the mid-market, with a price range of 150,000 to 200,000 yuan, with L2+ level driving assistance functions, while the B-class model is positioned in the high-end market, with a price range of 200,000 to 300,000 yuan, and will have L3 level driving assistance functions.
Previously, Lei Jun had launched a vote on Weibo to solicit brand positioning and car building suggestions from the majority of netizens. For the xiaomi car brand, most of the netizens who participated in the voting supported the use of the xiaomi brand. For the first model, most voting netizens support sedans or SUVs and hope to price them within 100,000 yuan.
Xiaomi Group officially announced the launch of the smart electric vehicle business on March 30, 2021, with an initial investment of 10 billion yuan and a planned investment of 10 billion US dollars in the next 10 years, and Lei Jun, chairman of Xiaomi Group, will serve as the CEO of Xiaomi's automobile business. On September 1 of the same year, Xiaomi Automobile Co., Ltd. was officially registered and established in Beijing with a registered capital of 10 billion yuan and the legal representative was Lei Jun.
Then, on November 27 of the same year, the Administrative Committee of Beijing Economic and Technological Development Zone signed a "Cooperation Agreement" with Xiaomi Technology, and Xiaomi Automobile officially settled in Beijing. According to the agreement, Xiaomi Automobile will build an abstrike, sales headquarters and R&D headquarters in the Beijing Economic Development Zone, and will build two vehicle plants, of which the first and second phases of production capacity will have an annual production capacity of 150,000 units each.