In recent years, many auto brands have changed their brand logos, the background of which is the arrival of the new energy era on the one hand, and the rise of young users on the other hand. The design of the new logo is also somewhat similar to the design of the mobile PHONE APP style, that is, from skeuomorphism to flattening.
Among them, BMW, Volkswagen, Renault, Kia Cars that we are familiar with have all changed their logos.
Recently we learned that the logo of Buick Cars is also about to be changed, and Buick has registered with the United States Patent and Trademark Office to apply for a new style of brand logo. Judging from the new style, the ring of the original logo outer ring has been removed. Then the three shield-shaped signs, which were originally arranged in a stepped manner, were changed to side-by-side arrangements.
Foreign media reported that the new logo may still use the three iconic colors of red, silver and blue to be used in the cars sold.
Illustration: Renderings
Regarding this new logo, I see that many netizens have commented that it looks like three nail clippers side by side. Of course, this is a kind of ridicule of netizens for the new logo. In the past, consumers generally thought that Buick's logo was three bullets. But in fact, this is also a misunderstanding of the Buick brand, which is not a bullet, but a shield. Buick's allegory the quality of the car is as indestructible as three shields.
At the same time, the original logo, the style of the three shields from left to right in turn upwards, giving people a positive and enterprising feeling of constant climbing. But the new logos are arranged side by side, and there is no longer this layer of meaning.
The logo of any car brand is not static, and it will undergo several major changes in the long historical development process, and Buick is no exception.
Originally Buick's brand was the alphabet logo, and it wasn't until 1959 to 1997 that a shape very similar to the current logo was used. But then a few more years later, the logo was changed to eagle. It wasn't until 1990 that the three shield-type logos were used again. And it is still used today. Later, the image of the logo was also changing, and the overall style did not change much, but there were some subtle changes in some colors and metallic details.
The new logo that will be used soon, I think, is the biggest change in the Buick brand logo in the past 30 years.