Before we speculated about the price of the new generation of Mondeo, to know that this time Mondeo is the first in the whole series on the 2.0T + 9AT powertrain, at that time we thought that Ford wanted to recover the time wasted by Mondeo, we must set a sincere price, in view of the 1.5T model has not yet arrived, we are comparing with a number of rival high-end power models, we guess it may be as low as 185,800 yuan. However, we were wrong! Recently, Ford announced that the new generation of Mondeo has opened pre-sale, a total of 4 models, pre-priced 159,800-21.98 million yuan, in addition to ST-Line, the other three are within 200,000. It seems that Ford really fought this time.
Unexpectedly, Ford's reflection on the overpricing of EVOS is so thorough. As we all know, there is EVOS first, and then there is the new Mondeo, the latter is developed for the Chinese market, and the design style of the former is inherited, which reminds us that the pricing strategy of the new generation of Mondeo will also continue EVOS. Never expected that Ford this time directly put the price of the new Mondeo high-end power, directly pressed to the 1.5T Ofyage, Tianlai 2.0L, Passat 1.4T guidance price is low, and the market price is close, you know this is 2.0T Oh, Ford wants to reduce the dimension of the blow?
The new generation of Mondeo adopts a one-piece front face design, and the central mesh officially named "Breathing Scale Grille" is quite large, and the two sides of the daytime running lights are connected to it and unfold upwards to create a wider visual effect. The new generation of Mondeo has increased its width by 23mm, increased its length by 63mm, and reduced its wheelbase to 2945mm, bringing better operating space for its slipback modeling, better balancing the coordination of the modeling ratio and the practicality of the occupant space in the car. The overall body size is 4935/1875/1500mm and the wheelbase is 2945mm.
The application of the black roof brings a stronger sense of visual impact to the side of the body, and The Ford designers did not pay attention to the current "four-wheel and four-corner" body design trend, but followed the golden ratio and reserved the length and width of the front cabin more abundantly. The daytime lights that run across the front face have two angled treatments on both sides of the body that resemble traditional Chinese calligraphy, and the hot wheel-style wheels are details that further enhance the dynamics.
The new generation of Mondeo ST-Line
In the interior part, the new car adopts the popular ultra-long touch screen that runs through the entire center console, with a flat-bottomed three-spoke multi-function steering wheel and a knob-type electronic gear shift mechanism, which makes the sense of technology inside the new car get a good display. In addition, the interior of the new car is wrapped in a large number of leather materials, and the ST-Line model is equipped with red decorative strips to highlight the dynamic nature of the cockpit.
In terms of configuration, the new car will be equipped with Ford's latest generation OF SYNC+2.0 intelligent car machine system, and provide multi-dimensional interaction methods such as multi-touch, AI speech recognition, gesture control, and facial recognition. In addition, the new generation of Co-Pilot360 Intelligent Driving Assistance System will also appear on the new car.
In terms of power, the new car will be equipped with a 2.0T turbocharged four-cylinder engine (EcoBoost 245), with a maximum power of 238 horsepower (175 kW) and a maximum torque of 376 Nm; in terms of transmission system, it will match the 8-speed manual transmission.
The editor said: Ford's wave of operations reminded me of Kia's K5, the pricing was very surprising, so everyone was elated to book a car, and after booking, they found that the original official listing had a variety of optional bags waiting for the prospective owner, and then added a plus basically to the same price as the competitors, this wave of routines directly put the K5 in the ditch. I hope That Ford is not such an operation, the new generation of Mondeo looks quite capable of playing, our colleagues went to try to drive up the texture is also very good, said that the car is a good car.