The MPV is a highly practical model and the only one with a strong loading capacity.
But because of this, many MPV have obvious tool car attributes, and whether they can get rid of the image of "big van" is the key to the success of an MPV.
Recently, the Association released the top 15 MPV sales list in November 2021, and the better performers are still those models, and there are not many new forces, which in itself is a relatively stable market.
The number of manufacturers is small
Compared with other segments, the number of players in the MPV market is small, and many of the top 15 models are from the same manufacturer.
The first is the Wuling series, in November, a total of 3 MPV of Wuling Hongguang, Wuling Capgemini and Wuling Zhengcheng entered the ranking list, of which Shenche Wuling Hongguang still occupies the top spot.
However, in November, Wuling Hongguang sold only 16,353 vehicles, and in the first two years, this figure was completely failed, but now Wuling Hongguang is no longer as brave as it was then, but its other models have already been on the battlefield.
The second is the Honda Double Male Odyssey and Alissen, but in November, the two cars combined only had more than 8,000 units, and the high price was the main reason.
In addition, the more eye-catching performance is GAC Trumpchi, which sold 7118 vehicles in a single month of Trumpchi M8 in November, which is the only MPV that can grab food from buick GL8. The lower positioning trumpchi M6 also sold 4335 vehicles, which shows that after the fame of trumpchi M8, trumpchi's M series MPV has established a good reputation.
Among domestic automobile manufacturers, the largest number of MPV models should be SAIC Maxus MAXUS.
However, its MPV camp is typical of many but not refined, and only two models, the G50 and G10, entered the top 15 of the sales list in November, with sales below 3,000 units.
In fact, SAIC Maxus should seriously consider the problem of product layout, the MPV market capacity is limited, there is no need to engage in so many subdivisions.
Mercedes-Benz's MPV has performed well this month, with both V-class and Vito entering the list, which is generally bought as a corporate reception car, or simply tax-deductible, and sales are not stable.
Buick GL8 is the only one
Competition in the Chinese auto market is fierce, and few cars have dominated their own market segments for a long time, but the Buick GL8 is an exception.
In November 2021, Buick GL8 sales reached 11,214 units, although a sharp drop of nearly 30% compared with 15,582 units in the same period last year, but still has an unparalleled market influence.
In addition to the tool car disguised as MPV Wuling Hongguang, Buick GL8 is the only model in the MPV market that can maintain monthly sales of more than 10,000 vehicles all year round, it occupies the unique ecological niche of business MPV, there will be no decent competitors in the short term, trying to challenge its Volkswagen Weiran, Roewe iMAX8 is now even in the top 15.
Other models in an unstable position
In addition to these models, a number of sporadic models made the list in November.
For example, Dongfeng Fengxing, a total of 3675 units were sold in November, which is the result of the combination of multiple models, and it is basically used as a tool car, this type of MPV, called a large van is more appropriate. But the same positioning of Wuling Hongguang can not sell, their prospects are not optimistic.
Also performing roughly similar is Jachuai Ruifeng, which sold 2,000 units in November, most of which are also used to pull goods, and the market is currently shrinking rapidly.
Hyundai Kustu, which has just been listed, unexpectedly entered the list, with a total of 1883 vehicles sold in November, which should be a good figure, at least much stronger than the half-dead Volkswagen Weiran. However, with the current brand influence of Hyundai Motor, whether it can be maintained is still unknown.
Conclusion: MPV models have been declining in China for several consecutive years, and there has been a slight improvement this year, but the market capacity is still small. Since this period of time, many car companies have increased investment in the MPV field, Toyota Xena, Kia Jawa, Lantu Dreamer, SAIC Maxus MIFA 9 and other models have been unveiled, and are aimed at the high-end market, it seems that with the liberalization of the three-child policy, the MPV market will undergo significant changes.