On May 10, the launching ceremony of the 2024 community public welfare film screening activity of "Public Welfare for the People under the Light and Shadow Calendar" and the unveiling ceremony of the "Citizen Cinema" in Lixia District were successfully held in Lishan Aesthetic Education Valley. At the event site, the "Citizen Cinema" in Lixia District was unveiled, and the 2024 community public welfare film screening activity of "Public Welfare for the People under the Light and Shadow Calendar" was launched.
"Citizen Cinema" is a high-standard community public welfare film screening brand that Lixia District will focus on building in 2024. Relying on the advantages of Lishan Aesthetic Education Valley, Lishan Zhiyu Valley, Shandong Handmade Exhibition and Experience Center and other places, excellent films on promoting the national spirit, the spirit of the new era and showing the new style of the new era in recent years are selected for screening, constantly enriching the spiritual and cultural life of the citizens, and creating a strong atmosphere of "government stage", "enterprise singing", "social participation" and "mass benefit".
It is reported that the Propaganda Department of the Lixia District Party Committee is responsible for the overall planning, docking and liaison, overall coordination and other work of the "Citizen Cinema" public welfare film screening point brand, and Minghu Urban Development (Shandong) Group Co., Ltd. and Shandong New Rural Digital Cinema Line Co., Ltd. implement it to drive the screening point and surrounding enterprises to actively participate in public welfare screening activities in the form of introducing corporate advertising. Through brand building, media publicity, citizen communication and other forms, attract more enterprises to participate in marketing activities, and attract more citizens to participate in community public welfare film screening activities in Lixia District. The "Citizen Cinema" screening point can accommodate more than 500 people per show, and the activities can protect the basic cultural rights and interests of citizens, enrich the spiritual and cultural life of citizens, and spread life knowledge and positive energy to citizens.
In the next step, the Propaganda Department of the Lixia District Party Committee will cooperate with Shandong New Rural Digital Cinema Line Co., Ltd. to organize 60 public welfare film screenings in various streets and communities in the jurisdiction, so as to convey the party's voice and care to the hearts of the citizens, inject strong spiritual power into the revitalization of the community, and create a happy, peaceful, festive and warm atmosphere.