In 2007, Ma Yun kicked Sun Tongyu, who had just earned 200 billion yuan for Ali, out of Taobao. Ma Yun was still very proud, thinking that he had finally kicked this "stubborn donkey" away, but what he never expected was that this kick would actually kick himself into a big trouble!
Sun Tongyu was once a capable man under Jack Ma, and in the process of Alibaba Group's establishment of Taobao, Sun Tongyu can be said to have made great contributions. And Ma Yun also cherishes this talent, not only making him among the core layers of Alibaba, but also giving him the nickname "God of Wealth".
But when the time came to the beginning of 2007, there was a crack in the originally harmonious relationship between the two. At that time, the overseas shopping website Amazon was developing rapidly, and Alibaba's Taobao, as a competitor, was bound to be greatly affected. But Ma Yun is still calm in the face of a group of anxious executives, believing that Taobao must be steady and steady step by step, otherwise it will lose everything.
But Sun Tongyu doesn't think so, in his opinion, Taobao's top priority is to obtain huge traffic, with "small profits but quick turnover" and other methods to expand the market, so as to ensure that Taobao is invincible. Subsequently, Sun Tongyu began to formulate a new market plan in the department he managed.
As a result, Sun Tongyu's strategy was once again a huge success, earning 200 billion yuan in just a few months. When Ali was jubilant, Ma Yun came out and poured cold water, saying that Sun Tongyu's strategy had a significant effect in the short term, but the uneven profitability would bury many hidden dangers for the team, which would affect the company's stability.
Since then, the relationship between Ma Yun and Sun Tongyu has officially broken down. Sun Tongyu couldn't accept Ma Yun's complete rejection of his plan, and Ma Yun also thought that Sun Tongyu was a stubborn donkey who didn't listen to persuasion, and sooner or later he would regret it. In the end, Ma Yun held a board meeting and announced that Sun Tongyu would be kicked out.
Sun Tongyu, who was kicked out of Alibaba, was once disheartened and did not appear in the public eye for several years. And Ma Yun also continued to follow his own ideas and lead Ali step by step to glory. At this time, Ma Yun didn't realize that ten years later, this "stunned young man" who was driven out by himself actually plunged Ali Group into a market crisis.
In 2017, Sun Tongyu led his newly founded company Pinduoduo to attack strongly, injecting fresh vitality into the domestic e-commerce market at that time. With many strategies such as "slashing" and "coupons", it immediately attracted countless users to register.
At the same time, Pinduoduo also reached an agreement with Tencent, the "old rival" of Alibaba Group, and with the help of Tencent's platform, Pinduoduo has been efficiently promoted and quickly became a dark horse in the e-commerce market.
Different from Taobao, Jingdong and other established e-commerce, Pinduoduo's main focus is on low prices and a broad supply market, which not only greatly alleviates the economic pressure of users, but also drives the vigorous development of many small and medium-sized enterprises. Soon, the proportion of Pinduoduo's users approached Taobao, and even many Taobao merchants turned around and joined Pinduoduo, which undoubtedly gave Alibaba Group a hammer.
Ma Yun never expected that his e-commerce empire would be crumbling under the impact of Pinduoduo, so he hurriedly convened Ali's senior management to formulate a new market plan, but still could not prevent Pinduoduo's market "invasion".
Sun Tongyu's battle can be described as a beautiful fight, once again proving his ability. Moreover, in order to avoid the company's problems with Ali back then, Sun Tongyu also carried out drastic reforms to the company's system. At the same time, Sun Tongyu also attaches great importance to the welfare of employees, which greatly improves the enthusiasm of employees.
Today, Pinduoduo is on an equal footing with Taobao, and Jack Ma has to re-examine Sun Tongyu's rival and begin to actively explore new technologies, such as artificial intelligence and big data, to improve the quality and efficiency of services.
In this rapidly evolving industry, every business has to face fierce competition and constant self-challenge. However, this is also an era full of opportunities, and only enterprises that dare to innovate and challenge can stand out in the market and realize their own value.
