In the digital era, the flower industry also needs to keep up! The industrial structure and form are constantly being optimized

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China Research Network

At present, the national flower industry has indeed maintained a steady development trend, and the industrial structure and form are constantly optimized. With the continuous development of the national economy and the change of people's consumption concepts, the flower industry has gradually changed from gifts to consumer goods, and has developed rapidly. The relevant departments of the state have also issued a series of relevant policies to support the development of the industry, providing a good policy environment for the flower industry.

In the digital era, the flower industry also needs to keep up with the pace, accelerate digital transformation, and create new momentum for high-quality development. This can not only improve production efficiency and reduce costs, but also expand sales channels to meet the growing diversified needs of consumers.

In 2023, the total value of flower imports from the mainland has achieved a significant increase, with an increase of 15.95%. Among them, bulbs and cut flowers are the main import categories, accounting for more than 80% of the total. This reflects the increasing demand for high-quality, high-value-added flower products in the mainland. At the same time, it also brings new development opportunities and challenges to the flower industry.

The industrial chain of the flower industry mainly includes three links: planting, cultivation, sales and application. As the upstream of the industrial chain, planting and cultivation is the foundation and key of the flower industry. With the continuous progress of science and technology, the flower planting technology is also constantly improving, so that the yield and quality of flowers have been significantly improved. The midstream link is the production and sales channel of flower products, including the processing, packaging, and sales of flower products. With the rise of e-commerce and the improvement of the logistics system, the sales channels of flower products are also expanding. The downstream link is the application and consumer of flower products, with the change of people's consumption concepts and the diversification of needs, the application scenarios of flower products are also expanding.

In general, the flower industry has broad prospects and potential. In the future, with the continuous optimization of the policy environment, the continuous progress of science and technology and the continuous change of consumer demand, the flower industry will usher in more development opportunities and challenges.

According to the analysis of the China Research Industry Research Institute:

China has a long history of flower planting, and since ancient times, there have been many classic works that record the form, growth, soil and other information of flowers and plants. Since the 90s of the 20th century, with the Ministry of Construction issuing the qualification standards for the landscaping industry, China's commercial flower industry has begun to develop, which can be divided into three stages: embryonic period, growth period and transformation and upgrading period.

Since 2015, flower e-commerce has become rapidly popular. Previously, flower products were usually used in special commemorative scenes such as birthdays, Valentine's Day, Teacher's Day, wedding celebrations, etc., and flower e-commerce continued to promote the concept of flower consumption, prompting consumers to form "one flower a week" and "one flower a day" consumption habits, and the product repurchase rate and consumption frequency increased significantly.

The development status of the flower planting industry can be summarized from the following aspects:

Market size and demand: With the continuous development of the national economy and the improvement of people's living standards, the consumer demand for flowers continues to grow, which promotes the rapid development of the flower planting industry. In 2022, the total scale of the mainland flower retail market will reach 198.68 billion yuan, of which the retail scale of physical flower shops will reach 90 billion yuan. At the same time, the import and export trade of flowers has also maintained a certain growth, showing that the demand for flower products in both domestic and foreign markets is increasing.

Industrial structure and form: At present, the national flower industry has basically maintained a steady development trend, and the industrial structure and form are constantly optimized. On the one hand, with the progress of science and technology, the flower planting technology has been continuously improved, so that the yield and quality of flowers have been significantly improved. On the other hand, the industrial chain of the flower industry is also constantly improving, including planting and cultivation, sales and application and other links, forming a relatively complete industrial system.

Policy support: The state has given greater policy support to the flower planting industry, and has introduced a series of policies and measures to promote the development of the industry. For example, the National Forestry and Grassland Administration and the Ministry of Agriculture and Rural Affairs jointly issued the "Guiding Opinions on Promoting the High-quality Development of the Flower Industry" and the "National Flower Industry Development Plan (2022-2035)", which clearly proposed to build a modern flower industry system and basically build a flower power by 2035. These policies provide a good policy environment for the development of the flower industry.

The rise of e-commerce: With the rapid development of Internet technology, e-commerce has brought new opportunities to the flower planting industry. Through the Internet platform, growers can communicate and sell directly with consumers, saving the time and cost required by traditional sales channels. At the same time, consumers can get the flower products they need more quickly and enjoy more convenience. Online flower sales are expected to occupy a larger market share by 2024.

Development trend: In the future, the flower planting industry will show the following development trends: first, environmentally friendly varieties will be favored by more consumers; Second, with the advent of the digital era, the flower industry will accelerate its digital transformation and create new momentum for high-quality development; Third, customized services will become more and more common, and consumers can customize their own "living space" according to their own needs; Fourth, new services such as phytotherapy will gradually emerge, providing new business opportunities for flower sellers.

In general, the flower planting industry has broad prospects and potential. In the future, with the continuous optimization of the policy environment, the continuous progress of science and technology and the continuous change of consumer demand, the flower industry will usher in more development opportunities and challenges.

The future trends of the flower growing industry are expected to be multifaceted, and here are some possible directions:

Digitalization and intelligence: With the continuous progress of science and technology, the flower planting industry will adopt more digital and intelligent technologies. For example, through the Internet of Things, big data, artificial intelligence and other technologies, the precise control of the flower growth environment can be realized, and the yield and quality of flowers can be improved. At the same time, smart devices such as intelligent watering and light control systems will be widely used in the daily care of flowers, providing consumers with a better flower care experience.

Customization and personalization: With the continuous improvement of the personalization and specialization of consumers' needs for flowers, the flower planting industry will provide more customized services. Consumers can customize their own flower varieties, flower pots, fertilizers, etc. according to their own needs and preferences to achieve personalized flower planting and maintenance.

Environmental protection and sustainability: With the increase of environmental awareness, the flower planting industry will pay more attention to environmental protection and sustainability. Growers will adopt more environmentally friendly planting techniques and materials, such as using organic fertilizers and reducing the use of chemical pesticides, to reduce the burden on the environment. At the same time, more attention will be paid to the ecological value and sustainability of flowers, and the green development of the flower industry will be promoted.

Community Gardening & Sharing Economy: Community gardening projects will become increasingly popular, where consumers can grow and care for their own plants within the community, enjoying mutual aid and support from the community. In addition, the sharing economy will also have an impact on the flower planting industry, such as reducing the planting cost of consumers and improving the efficiency of resource utilization by sharing resources such as flower pots and fertilizers.

Online sales and experience: With the rapid development of e-commerce, online flower sales will occupy a larger market share. Through the online platform, consumers can buy the flower products they need more conveniently and enjoy more discounts and services. At the same time, the online platform will also provide more knowledge and experience about flower planting and maintenance, and improve the level of flower planting for consumers.

Cross-border cooperation and innovation: The flower planting industry will carry out cross-border cooperation and innovation with other industries, such as cooperating with the tourism industry to develop flower tourism projects, and cooperating with the home furnishing industry to develop flower and home furnishing products. These cross-border cooperation will bring more development opportunities and market space to the flower planting industry.

In short, the future development trend of the flower planting industry will be the development of digitalization, intelligence, customization, environmental protection, community gardening, online sales and cross-border cooperation. These trends will drive the flower growing industry to continue to innovate and evolve to provide consumers with better products and services.

From the perspective of technological innovation, the flower planting industry is also constantly exploring and applying new technologies. For example, the application of intelligent greenhouse technology, soilless cultivation technology, gene editing technology, etc., has improved the efficiency and quality of flower planting and promoted the upgrading and development of the flower industry. However, the flower growing industry market is also facing some challenges. For example, the market competition is fierce, and enterprises need to make differentiated competition in terms of variety innovation, service quality, and price strategy. At the same time, the flower industry is also facing the pressure of environmental protection and sustainable development, and needs to pay attention to environmentally friendly planting methods to reduce the impact on the environment.

With the expansion of the market, large-scale planting will become the development trend of the future. At the same time, new technologies such as greenhouse planting, hydroponic technology, and intelligent management will be widely used in flower production to improve production efficiency and quality. The flower industry is closely related to the ecological environment, and in the future, flower planting will pay more attention to environmental protection and sustainable development. Reducing the use of pesticides, promoting organic planting methods, and carrying out the resource utilization of flower waste will become important development directions.

The report on the international and domestic flower planting industry market development, related industry development, industry competition, development of advantageous enterprises, consumption status and industry marketing for an in-depth analysis, on the basis of summarizing the development process of China's flower planting industry, combined with all aspects of the new era, the development trend of China's flower planting industry has been carefully and prudently predicted and demonstrated.

If you want to know more about the detailed analysis of the flower planting industry, you can click to view the research report of Zhongyan Puhua

Pay attention to the headline number "China Research Institute of Puhua Research Institute", reply to "free report" by private message, you can get a free report, come and get it quickly!