Let's take a look at some of the new products that have recently been launched in the beverage industry.
01
Let the new packaging of tea bamboo fragrant oolong tea "Xiong Youchengzhu" sprout on the market
On May 13th, let the tea bamboo fragrance oolong tea ushered in the packaging upgrade, and the cute baby panda "let let" sticker was added. "Let Rang" panda illustration by the new generation of pen painting leader, well-known painter, illustrator - Ouyang Pengjie to create, bamboo fragrance with panda, catering to young consumers for "bamboo" and "panda" national style elements of the craze.
As a rare bamboo-flavored sugar-free tea drink on the market, "Let Tea Bamboo Fragrance Oolong Tea" adopts a three-eight large-caliber design, you can smell a faint bamboo fragrance when you open the lid, and take a sip of "bamboo fragrance is fresh, oolong mellow and refreshing", and then with the realistic illustrations of bamboo leaves and panda babies on the packaging, it creates a product experience of bamboo forest tea fragrance for consumers from the sense of smell, taste and vision, and brings more refreshing tea fragrance to consumers in this summer. (Company News)
02
Coca-Cola announces the return of the Ice Bottle
On May 8th, Coca-Cola Ice Bottle returned, and played the advertising slogan "so ice is cool enough", at present, there are two flavors of classic original and sugar-free, which have landed in key areas such as Sichuan. (Company News)
03
Perrier launches a new collection in China
On May 10th, according to the official Weibo of Paris Water, the "Forever Flavor Series" of "Song Song Home Perrier Water Forever Flavor Series" was newly launched, including two kinds of packaging: small color cans and small color bottles, which are said to be "0 sodium, 0 sweeteners, 0 sugar, 0 fat and 0 calories", which are made of natural water, carbon dioxide and natural peel extraction flavor. The new products are available in lemon, lime, grapefruit and white peach flavors, and the small color bottle also introduces two Asian-limited flavors, lychee and passion fruit. According to the e-commerce platform, the unit price of the small color jar is about 9 yuan after discount, and the small color bottle is about 8.5 yuan. (Snack generation)
04
Wang Laoji × Pan Hu launched a new packaging of Tingningji
Recently, according to Pan Hu Design Lab, Pan Hu designed a new packaging for Wang Laoji's product Thorn Lemon Ji. It is said that the new packaging is based on bright yellow with green, with the outline of lemon as the bottle design, and the waist design is added to the bottle body. In addition, the "C+" symbol is used as the core visual element for this package, and a uniform outline, arc and visual height are used to design the logo font "Thorn Lemon Ji". (Company News)
05
Master Kong launched a new sugar-free tea product "The Successor of Tea"
Recently, Master Kong Beverage launched the new sugar-free tea "Descendants of Tea" on the e-commerce platform, focusing on the concept of simple heart and good tea, selecting Anxi Tieguanyin and Yunnan Pu'er, and creating two single products: Tieguanyin for Southern Fujian and Pu'er Tea for Yunnan people. (Company News)
06
Mountain Dew pushes the refreshing lemon-flavored energy cola-type soda
Recently, PepsiCo's Mountain Dew brand launched a refreshing lemon-flavored energy cola soda, which is now the first to be listed in 7-Eleven convenience stores in Chengdu. Compared with the previous Mountain Dew soda, this new product focuses on the "energy" label, following the classic 500ml green bottle packaging, playing the slogan "Wake up, continue the wave". (Food Plate)
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