As the hegemon in the field of new energy vehicles, Tesla is the object of learning and catching up with many emerging new energy vehicle companies.
Some of the traditional car giants that have opened the process of new energy vehicles have also taken Tesla as the biggest competitive target on the road of new energy.
On April 26, at the launch of the Ford F-150 Lightning pure electric pickup truck, Ford CEO Jim Farley said that the company's goal is to surpass Tesla and become the global leader in electric vehicles.
After this news was reported by foreign media, many netizens wondered, Tesla is so strong in the new energy vehicle market, can Ford's goal be achieved?
Indeed, the data shows that Tesla sold 930,000 vehicles in 2021, ranking first in the market and is the well-deserved number one player in the new energy vehicle track.
Ford has only launched electric vehicles in recent years, and there is still a certain gap with Tesla in terms of sales.
However, since it is the goal, it must be the future.
If you combine Ford's comprehensive strength and current momentum, it is not impossible to surpass Tesla.
For example, Ford's production conference that shouted out the target marked the official production of Ford's pure electric pickup truck F-150 Lightning.
Foreign media reports said that this is an important moment in the electrification transformation of the US automotive industry.
Because Ford is also a well-deserved overlord in the field of pickup trucks. In 2021, ford F-series pickup trucks sold 726003 vehicles, ranking first in the world, which can be said to be the pride of American cars.
And now it is officially put into production F-150 Lightning, indicating that Ford has also opened an electrification transformation in the pickup truck model.
Agence France-Presse reported that Ford will be the first automaker to introduce mainstream full-size electric pickups to the U.S. market.
Obviously, Ford is ready to take advantage of the first-mover advantage and dominate the electric pickup market.
In addition, as of now, the number of F-150 Lightning's global bookings has reached 200,000, and the situation is very good.
Although Tesla's sales are terrible and popular with the market, its main models are still electric cars, sports cars and SUVs.
And Ford is now transforming its unique pickup truck into electric, and Tesla, which does not have such a model, is too late to defend.
In addition, Ford is a century-old international car company.
In the field of electric vehicles, Ford may not be as slow as Tesla because of its slow start, and the process is not as fast as the former. However, in automobile manufacturing, Ford's years of accumulated experience and resources in all aspects are beyond the reach of many emerging car companies.
For example, the design of the car's exterior and interior, the specification of the automobile factory and production line, and the guarantee of funds...
Compared with those car companies that have not been building cars in the new energy vehicle outlet for several years, Ford obviously does not have to spend too much effort to explore in these aspects.
In fact, from last year to now, Ford's electrification process has accelerated significantly, and it has also set a plan to produce 600,000 electric vehicles per year by 2023.
The data shows that in the first quarter of this year, on the US electric vehicle best-seller list, Ford's Mustang Mach-E rushed to third place, selling 6734 units.
It seems that the development of Ford's electric vehicles other than pickup trucks is also showing an upward momentum.
Write at the end:
With a hundred years of accumulation as a backing and support, coupled with the dominant position in the pickup truck market, Ford's electrification process may really achieve good results once it is full of firepower.
At that time, pure electric pickup trucks as a pioneer, other electric models and then come to the top, Ford in the field of electric vehicles as a whole and Tesla as a whole, it is not without chance.
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