What has always been the problem in the development of self-owned brand cars? Probably, consumers believe that you have fashion design, believe that you have rich configuration, or do not believe that you have core technology. Even in the era of new energy, independent brands have made rapid progress, but consumers still have some doubts, especially when the pure electric era has not yet arrived, how to achieve the technical premium of the hybrid technology launched by their respective main brands, so that consumers are willing to pay for technology, which is the focus of independent brands to gain market trust.
Based on this recognition, GAC Trumpchi released a new hybrid technology brand under the electrification strategy on April 26, Julang Hybrid, with the goal of convincing consumers of their own strength and the technical premium of their own brands.
Therefore, whether GAC Trumpchi can do it ultimately depends on how much technical strength julang hybrid shows.
Generally speaking, how good the hybrid technology is, car companies will give a lot of professional explanations, but consumers may not be able to understand, they only care about one thing - whether the products applied by this technology can achieve long endurance, high performance and full-scene coverage.
This is also the endorsement made by GAC Trumpchi for Julang Hybrid.
On the one hand, GAC Trumpchi introduced the background and technical sources of Julang hybrid.
The background is easy to understand, that is, the double carbon environment and the needs of market users. The source of the technology is also very clear, that is, the forward self-developed GMC dual motor series parallel hybrid system and the digestion and absorption of Toyota's latest THS hybrid system as the base point, thus forming a dual hybrid technology route.
On the other hand, GAC Trumpchi proved to users the powerful technical capabilities of the GMC dual motor series parallel hybrid system and Toyota's latest THS hybrid system.
For example, in the GMC dual-motor series parallel hybrid system, equipped with the most powerful engine - 2.0ATK engine, the most intelligent motor control - GMC electromechanical coupling system, as well as all-weather high-efficiency high-power battery, coupled with the full-speed domain full-field intelligent energy management strategy, making it has five core advantages of high quality, low fuel consumption, strong power, quieter, ultra-smooth, and strong scalability, covering oil-electric hybrid, plug-in hybrid, extender hybrid, and even hydrogen power system.
For example, Toyota's latest THS hybrid system, its low fuel consumption, smoother and quieter characteristics have gained a large number of household markets, GAC Trumpchi on its basis of the GAC 2.0TM engine mounted on the new second-generation GS8 dual engine, obtained zero hundred acceleration of 6.9 seconds, tank fuel can run more than 2022 kilometers of product strength.
This is the technical core of Julang Hybrid, which strives to bring different enjoyment to users with two obvious advantages of the technical route.
Of course, in order to prove to users the landing of technical strength, GAC Trumpchi also unveiled the first SUV model of Julang Hybrid GMC2.0 - Yingku, which is to open a loud shot for its own hybrid first year.
According to GAC Trumpchi, Yingku is positioned as a "future technology pioneer SUV", which has an important message that Yingku is based on technology, so that consumers have a visible future travel mode.
And it is. It is understood that Yingku originated from the EMKOO concept car, and GAC Trumpchi adopted the form of co-creation with users, through the collection of Chinese names on major platforms, and finally voted for the name of "Yingku".
At the technical level, Yingku continues the technology and industrial aesthetic design language of the EMKOO concept model, integrating industrial precision and scientific and technological imagination in one, technology, avant-garde, potential energy, condensation into a technical design concept; Yingku has two power systems, one is equipped with Julang hybrid, using 2.0ATK efficient Atkinson engine + GMC 2.0 second-generation electromechanical coupling system, which belongs to the hybrid model. The second is to carry the Julang Power 1.5TGDI engine and the Julang Power 2.0TGDI engine, which belongs to the fuel model and condenses into the result of technical power; Yingku is reborn and empowers the super-sensory interactive intelligent cockpit through the ADiGO intelligent driving interconnection ecosystem, bringing immersive multi-mode interactive intelligent experience to young people and condensing into a technical intelligent experience.
It can be said that under the blessing of technology, Yingku has shown a new evolution and a posture of leaping into the future, which is enough to set off a burst of wind in the hybrid market.
In the final analysis, from Julang Hybrid to Yingku, GAC Trumpchi is using technical reserves to quickly roll out products, both based on the present and the future. If it is smoothly promoted, GAC Trumpchi can not only complete the brand transformation, but also allow the product to obtain a technical premium, thereby increasing the average price of the product and achieving the goal of brand upward.
Again, everything must be based on strong technical strength.
Write | Water miao
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