The joke of buying an engine to deliver a car, reflecting the essence of Honda, is the internal combustion engine technology. The red-headed engine is already a faith-based existence in the hearts of Honda fans, and it also allows Honda to have many fans in China. So when Honda announced the launch of a new pure electric model, consumers inevitably doubted, Honda without an engine, or Honda?
Recently, as Dongfeng Honda's first pure electric SUV, e:NS1 was officially launched, with a total of 4 models launched, priced at 175,000-218,000 yuan after subsidies.
This is an SUV based on Honda's pure electric platform e:N Architecture F, in addition to having the basic attributes of electric vehicles, e:NS1 also joins the Honda brand's understanding of driving interest; at the same time, the new car in the design and intelligent trend of the pinch, can clearly feel, is still Honda has always pursued the practical and balanced.
Where is the specific embodiment, let's talk about it next
Honda's pure electricity, what kind of pure electricity?
Compared with "oil to electricity", the advantages of e:NS1 using pure electric architecture are obvious, and it can be flexibly handled on the layout of batteries and motors, and it is a more pure Honda pure electric vehicle.
The architecture can meet the front-end drive, rear-drive, front and rear dual motor four-wheel drive and other three types of models to create, and e:NS1 uses the form of front-facing front-drive, taking into account energy consumption and power, which is also from the e:NS1 audience consideration, more pursuit of economy and energy saving.
Pure electric and fuel vehicles themselves drive mode is not the same, the specific driving experience is bound to be different. One of the consumer concerns about the e:NS1 is whether it loses the characteristics of the Honda fuel vehicle? According to feedback from colleagues who have tested, the power of the e:NS1 is still released in a uniform and linear state, but it also has the handling and driving texture of the fuel vehicle.
Therefore, e:NS1, as a pure electric SUV of Dongfeng Honda, is more of a pure electric SUV close to the experience of fuel vehicles, and retains the brand gene that Honda should have energy saving and control.
In terms of specific parameters, e:NS1 has launched two power versions, both equipped with permanent magnet synchronous motors, the maximum power of the motor is 134 kW and 150 kW, and the maximum torque is 310 Nm, which is comparable to the Power Output of the Volkswagen ID. series. In terms of battery life, e:NS1 is equipped with a caterary lithium battery pack of the Ningde era, and the energy density of the battery pack is 141kWh/100kg and 183kWh/100kg, respectively, providing two endurance versions of 420 km and 510 km (CLTC).
Compared with volkswagen ID.4X, the advantage of e:NS1 is to reduce the purchase threshold, the entry level of Volkswagen ID.4X is close to 200,000 yuan, the neDC pure electric mileage is only 402km, the entry-level version of e:NS1 is only 175,000 yuan, and the NEDC pure electric mileage is 420km.
Is it a continuation of the Honda's "practical" design style?
In addition to power technology, honda car show outside the image of practical and grounded, and does not deliberately cater to a certain group, in short, Honda car audience is the public rather than niche.
In terms of appearance, the e:NS1 continues the more popular design of Honda cars to cater to users of all ages.
The overall design is based on a simple atmosphere, there is no excessively complex line, only a waist line runs through the body on the side, the front face part, the use of closed grille with a narrow light group, enhances the sense of fashion, and compared with other fuel models of Dongfeng Honda, the shape recognition of e:NS1 is high enough.
At the rear of the car, the same simple and capable design language is continued, and a slender high brake light runs through the left and right.
Spatially, although the size of the e:NS1 is not particularly large, because of the pure electric platform layout, the comfort performance of the rear row is guaranteed to a certain extent. The trunk is not badly organized, and the rear seats also support 4/6 ratio reclining, which can further meet the different needs of users.
In terms of configuration, the introduction of streaming media rearview mirrors also reflects Dongfeng Honda's design trend based on practicality.
In my opinion, whether it is a fuel vehicle or a pure electric vehicle, a product more or less carries the brand gene, e:NS1 in the appearance, space design and configuration of the introduction, still continue Honda's consistent practicality, well consider the needs of the family.
As a joint venture SUV, can "smart" become an advantage?
The interior part echoes the exterior, the e:NS1's central control adopts a "simplified" design style, and the central control position cancels a large number of physical buttons.
The most significant change in the central control part is the first vertical 15.2-inch central control screen, which is rare in Honda's models. Built-in Honda CONNECT 3.0 intelligent interconnection system, such as AI voice assistant, car home interconnection, OTA online upgrade and other more than 20 functions will be integrated into the system.
To some extent, the introduction of the big screen is also the embodiment of Dongfeng Honda's breakthrough, while breaking the consumer's cognition of the joint venture pure electric SUV, most of the large-screen design of these trends in the past is in the new car-making forces and independent brands.
e: The embodiment of NS1's sense of technology is that the mechanical barrier is replaced by an electronic barrier, and the traditional instrument panel is upgraded to a 10.25-inch full LCD instrument panel. On the overall presentation, the atmosphere of science and technology is full.
In terms of intelligent driving, e:NS1 is equipped with a set of L2-level driver assistance configuration, of which the DMC driver state perception system equipped with e:NS1 for the first time is worth mentioning, which can recognize the owner's expression, so as to judge whether the owner is tired, sleepy, etc., and if necessary, make a reminder to improve driving safety.
Obviously, at the moment of the rise of the large-screen economy, Dongfeng Honda is facing the trend, and for its first pure electric SUV, it has innovated from design to function to create a product that truly enters the consumer market.
Write at the back:
At present, the growth rate of domestic new energy sales remains high, according to the statistics of the Federation of Automobiles, it will reach 1.13 million in January-March 2022, an increase of 145% year-on-year, and the main theme of China's automobile market has been transformed from fuel vehicles to new energy vehicles.
According to Honda's planning, it will launch 10 pure electric models for the Chinese market in the next 5 years, e:NS1 as Dongfeng Honda's test of the pure electric market, which in addition to having the basic environmental protection characteristics of pure electric vehicles, also has Honda's driving fun and practical genes, coupled with the intelligent configuration that caters to the trend, e:NS1's competitiveness is not weak.
The day before the launch of the new car, honda brand night, also released the brand slogan of "reinventing EV driving fun", obviously, Honda pure electric products will pay more attention to the balance between the pleasure of driving and the comfort of riding, which will become the logo of e:NS1 and after that, Honda launched pure electric models.
With the listing of e:NS1, Dongfeng Honda will simultaneously launch an online cloud showroom experience store, where users can conduct new car consultation, make a test drive reservation or even order a new car online, and enjoy car viewing and car purchase services more conveniently.
Coincidentally, after the e:NS1 listing, Toyota bZ4X series is also about to enter the Chinese market, the two are both competitive and synergistic, the future will launch an attack on China's new energy vehicle market, which will be a hard battle for independent brands, new forces and joint venture brands, when the brand in addition to the competition of products, will also be a contest of marketing and aftermarket services.