With the acceleration of the era of pure electricity, and finally the intersection of top luxury and pure electricity, what kind of products will luxury brands bring? As the "inventor" of the car, Mercedes-Benz took the lead in "handing over the papers" and brought the Mercedes-Benz EQS, from which we can see that luxury is no longer a competition for exquisite workmanship and top materials, but a different sense of ceremony through leading technology.
However, the BMW i7 just released does not seem to be ready to draw a scoop according to the gourd, it believes that the pure electric luxury seems to be the same as the new BMW 7 series, with the exclusive aura of a luxury large car, making people feel the technology and luxury, so the question is, BMW i7 and Mercedes-Benz EQS in the creation of luxury pure electric products What is the difference?
They are all playing with lights and technology, but bmw i7 does not forget to "play" with materials
To be honest, the first impression after seeing the BMW i7 is very shocking, the main reason is two points, one is the design style of the old 7 series subverted by the new car, and the other is that the new car has a luxurious aura comparable to Rolls-Royce, which may also be the relationship between the BMW i7 and the new BMW 7 series.
In contrast, Mercedes-Benz EQS is a completely different style, although the sense of luxury is there, but it brings a kind of sports, technology luxury, especially smooth lines, hatchback design, and even a sense of GT model, I believe it is related to its first product identity of Mercedes-Benz pure electric platform EVA.
In terms of the configuration that can best highlight the sense of luxury ceremony, the two cars without exception play with the "lights", Mercedes-Benz EQS uses pixel headlights, etc., to achieve the welcome effect of "meteor shower", with electric hidden door handles, four-door electric suction doors, rearview mirror positioning lights projecting ground lights, etc., to create a more technological sense of ceremony.
For the first time, the BMW i7 uses the Iconic glow light combination, focusing on the fact that the daytime lamp is a genuine Swarovski crystal, which is crystal clear when lit and looks very luxurious. In addition, the BMW i7's way of opening the door is also very special, not using the common hidden door handle, but electric opening and closing of the door, the door handle has an ultrasonic sensor, can place the collision side object, more distinctive.
After entering the car, the style presented by the two cars is also completely different, Mercedes-Benz EQS creates a sense of technology, but there is no lack of exquisite, stylish cockpit, the focus is on the atmosphere lights, active environmental atmosphere lighting system, multi-screen "friendship", the night cockpit lighting effect, like a banquet hall, with the Sound of Berlin and massage seats, I believe that the feeling is extraordinary, the only regret is that the Mercedes-Benz EQS rear seats can not lie down, the comfort is not good.
BMW i7 did not pursue technology and large screen because it is a pure tram, but this does not mean that it has no pursuit of luxury, so the answer given by BMW i7 is that a large amount of leather and wood grain material is used in the car, the roof is suede, the iDrive control panel is a crystal knob, the biggest feature is the use of merino wool with perforated leather seats, although it looks like fabric, but the actual ride feels better than high-grade leather. It is worth mentioning that the boss seat behind the co-driver of the BMW i7 can achieve reclining, and it will not be affected by the roof design like the Mercedes-Benz EQS, and the problem of insufficient head space can be more favored by the bosses.
The front row triple screen, the back row 31 inch big screen, who is more brilliant?
In terms of intelligence, the two cars are also very natural with the current, but the focus is completely different, first look at the Mercedes-Benz EQS, it uses an integrated screen with a width of 1.41 meters in the front row Hyperscreen, the built-in MBUX car system, the hardware specifications are also very high, using the Xavier chip from Nvidia Nvida, according to the user experience, this system is smooth, the important thing is that the menu level is not much, and integrated into such as Tencent Video, Bilibili and other localization applications. In addition, in front of the rear seats, mercedes-Benz EQS also placed two 11.6-inch screens for rear passenger video entertainment.
Bmw i7 front row is more concise, the use of curved central control screen, dashboard 12.3 inches, central control screen 14.9 inches, equipped with iDrive 8.0 system, support touch and control through the iDrive knob two ways, of course, there is a very good use of voice control function, overall, iDrive 8.0 system is still the best system in all luxury brands.
Compared with the front row, bmw i7's biggest scientific and technological highlights are concentrated in the rear row, it is equipped with a 31.3-inch 8K folding screen in the center of the roof, which can be automatically lowered when needed, and through the rear door panel armrests, there is an LCD screen on both sides, which can control the seat function and entertainment, the user can also enter the rear theater mode with one key, the vehicle will automatically pull the blackout curtain up, the large screen is lowered, and you can also watch blockbusters through the 5G network, with Baohua Weijian audio, top comfortable seats, The immersive experience will be a higher level than the mercedes-Benz EQS rear.
Acceleration is within 5 seconds, Mercedes-Benz EQS range of more than 800 kilometers?
The powertrain of luxury large cars usually does not need to worry about anything, and now with the addition of electrification, the power perception is believed to be substantially improved. First look at the BMW i7, the current BMW i7 power system is only xDrive60 this one, the maximum power of 544kW, zero hundred acceleration time of 4.7 seconds. In contrast, the Mercedes-Benz EQS power from the Mercedes-Benz pure electric platform EVA is not as good as the BMW i7, but its zero hundred acceleration time is faster, only 4.4 seconds, but these subtle differences have no impact on the user.
In terms of battery and endurance, the BMW i7 has a battery capacity of 101.7kWh, and the dual-motor version of the WLTC has a range of 625km and consumes 18.4kWh. Compared with the same performance of the Mercedes-Benz EQS 580 4MATIC model, its battery capacity is 111.8kWh, WLTC endurance of 720km, in addition, Mercedes-Benz EQS single motor rear-drive version of the model WLC endurance is more than 800km, so it can be judged that Mercedes-Benz EQS has certain advantages in terms of endurance.
It is worth mentioning that both cars are equipped with DC fast charging interface, Mercedes-Benz EQS uses 145kW DC fast charging, the power from 10-80% only takes 37 minutes, BMW i7 European version of the model with CCS2 Combo charging interface, support for up to 195kW DC charging speed, low power, can be supplemented within 10 minutes of nearly 170 km mileage, of course, after entering the country, this fast charging standard will be adjusted, as to whether it can reach the Mercedes-Benz EQS fast charging level, let us wait and see.
epilogue:
Mercedes-Benz and BMW have successively handed over their own "answer sheets" in the pure electric large car market, but from the current point of view, the difference is quite large. Mercedes-Benz EQS comes from the EVA pure electric platform, although the product retains what a luxury car should have, but the product and mercedes-Benz S-Class have been significantly different, becoming younger, or more "self", focusing on the front row of technology configuration is more suitable for their own drive.
On the contrary, the BMW i7 with the same "bottom" as the new BMW 7 Series is essentially a pure electric version of the "BMW 7 Series", although it integrates a lot of scientific and technological things, but the sense of luxury ceremony is still very "traditional", and even has no shortage of advanced configurations comparable to Rolls-Royce, such as Swarovski crystals, etc., and correspondingly, the BMW i7 configuration focus is also more inclined to the rear passengers, that is, the boss who is suitable for the rear seat, I believe that the difference in this regard is also doomed to the two cars in the future may not have too much intersection.