Even in the face of unfavorable factors such as the epidemic, lack of cores, and rising raw material prices, the sales of new energy vehicles have not been affected at all. According to the latest data, sales of new energy vehicles in March were 445,000 units, up 137.6% year-on-year and 63.1% month-on-month. Although the sales of new energy vehicles have risen significantly, the sales of three new energy models have been less than 10 in March, which can be said to be very dismal. So, what makes them sell so poorly? Let's take a look.
Dongfeng Peugeot 4008 PHEV March sales: 3 units
In recent years, French cars have been declining in the fuel vehicle market, and have been trying to find ways to save themselves, and new energy vehicles are another route taken by French cars. The Peugeot 4008 PHEV is one of the representative models, but the Peugeot 4008 PHEV did not cause much repercussions after its launch, and single digit monthly sales are commonplace, of which only 3 were sold in March, so the performance is really sad. The new peugeot 4008 PHEV, officially launched in April last year, although the appearance, interior and machine functions have been fully upgraded, but the price reached 249,700-25.97 million yuan, the cost performance is too low.
This price has completely surpassed the domestic brand compact plug-in hybrid SUV model, and such a price can also buy some joint venture brand medium-size plug-in hybrid SUV. In addition, the frequent occurrence of quality problems with the brand has also had a serious impact on its reputation and sales increase. From this point of view, the Peugeot 4008 PHEV overestimated its own price ceiling, and it is difficult to improve sales in the case of insufficient brand influence.
BMW Brilliance X1 new energy sales in March: 5 units
As BMW's cheapest plug-in hybrid model on sale in China, BMW X1 New Energy also sold only 5 units in March. The biggest reason for poor sales is that the choice is too small, and there is only one model of BMW X1 new energy at present. It should be known that BYD, Great Wall Motors, Geely, etc., which have a strong development momentum of independent brands, are all compact markets with multi-category, multi-product and multi-power layouts, which are not only mature in technology, but also more affordable in price. Even looking at the entire joint venture brand, toyota RAV4 Rongfang double engine E+, Honda Haoying New Energy, Toyota Velanda new energy, Volkswagen Tiguan L new energy and other models are much cheaper than the BMW X1 new energy priced at 399,800 yuan.
Not only that, but there is also a biggest problem is that BMW X1 new energy in terms of power, the use of a 1.5T three-cylinder engine, in the pure electric state driving experience is indeed smooth enough, but once the engine intervenes, the three-cylinder engine jitter problem is still obvious. And the gearbox is only equipped with Aisin 6AT, you know, the fuel version of the BMW X1 top model has adopted ZF 8AT, and the more expensive BMW X1 new energy in the hardware actually shrunk, BMW This point is indeed not thick enough.
DS 9 New Energy Units Sales in March: 8 units
DS has always been in a miserable situation in China, and its models sell in single digits every month, and double digits in annual sales are commonplace. The DS 9 new energy is a flagship medium-sized sedan under DS, all of which are plug-in hybrids, with a 1.6T engine, the power is still good, but the price of 33.49-40.49 million yuan is clear that BBA is not in the eyes. This has to make people sigh, maybe DS is such a untamed, this is its brand personality, even if its sales are miserable. Sure enough, in the March car sales ranking, the sales of DS 9 new energy were only 8, ranking in the bottom ranks.
All along, there have been industry experts to give advice to DS, to the popularity of French luxury in the country, DS can amplify its advantages in this regard, just need to reduce the price correspondingly, and BBA and other first-line luxury brands to play the wrong competitive route, may also be successful. But the current price is not competitive, the product in addition to a romance has no selling point, and the channel is also pitiful, many provincial capitals have no place to buy, or buy this car if it is really broken, in some areas may not find a place to repair the car. At the same time, the marketing of DS cars is also a mess, and many people do not know this car brand. How can such a niche and marginalized DS 9 new energy source convince consumers to buy?
Uncle Che summed up
As the car market changes from the incremental era to the stock era, the competition is becoming more and more cruel, whether it is the core technology accumulation of the three major parts, the quality control ability of the manufacturing process, or whether the model configuration, space, and model design can keep up with the trend, will determine the ultimate success or failure of a product, and the above three models are the best examples. Although it is unfair to evaluate whether a model is good or bad, it is unfair to judge whether a model is successful or not, sales are definitely an important indicator, especially for consumers who buy family cars, it is best not to buy those models with single-digit sales in a single month, to avoid buying a trouble home.