On April 20, the AITO M5 rear-drive standard model was officially launched, priced at 259,800 yuan, and launched a limited value of 21,000 yuan gift package (limited to the first 5,000 users to enjoy). After the start of delivery in March, the M5 ranked among the top 5 high-end SUV sales of more than 200,000 yuan in the first month, showing a strong market appeal. The launch of the rear-drive standard version will further reduce the purchase threshold of the M5 and meet the needs of user segmentation.
The listing price of the after-drive standard version is 10,000 yuan higher than the previously announced guidance price, mainly due to the upward pressure on the price of upstream raw materials in the new energy automobile industry. In addition to the rear-drive standard version, the four-wheel drive version will also be adjusted at 24:00 on May 5, 2022, and the specific adjustment plan will be announced before May 5, 2022.
In order to repay the support of the majority of users, AITO specially launched a limited gift worth 21,000 yuan for the standard version of the rear drive: including a free upgrade worth 10,000 yuan of front seat massage, free upgrade of a high-performance sports kit worth 6,000 yuan (including a 20-inch low-wind resistance wheel + Pirelli P ZERO high-performance silent tires), and a 3,000 yuan optional royalty and a 2,000 yuan carry-off package. It should be noted that this policy is a limited discount, the first 5,000 designated users can enjoy, and the free upgrade of accessories and optional royalties are only available for regular use and are not transferable.
Although it is an entry-level model, the M5 does not exist in the traditional sense of the "cai version" model, but the standard is luxury. The standard version of the M5 rear drive is also equipped with a pure electric drive range extender platform, and the 1.5T four-cylinder range extender specially built for the range extender system has a super compression ratio of 15:1 and an ultra-high thermal efficiency of 41%, and the maximum power generation efficiency has reached 3.2kW·h/L, bringing a cruising range of more than 1100 kilometers. High-performance permanent magnet synchronous motor power output is strong, 0-100km/h acceleration time of 7.1 seconds, enough to meet most application scenarios, with an all-aluminum alloy chassis and front double wishbones + rear multi-link independent suspension combination, can bring excellent handling experience.
The new HarmonyOS smart cockpit in the cockpit reconstructs the interaction mode between people and cars in the era of smart cars, bringing minimalist interaction, unified notification and control center, and efficient multi-task operation, making the M5 a super terminal connecting mobile phones, watches, smart homes and other devices. Yacht-style gear handlebars, a multi-function Nappa leather steering wheel, and a 15-unit HUAWEI SOUND sound system all highlight the atmosphere of technological luxury. The standard Nappa leather seat supports 12-way electric adjustment of the master/co-pilot, seat ventilation and heating, and the rear row also rarely supports seat heating, which perfectly interprets the connotation of luxury. It is worth mentioning that now the limited gift package can also upgrade the seat massage function worth 10,000 yuan for free.
With its intelligent experience and the luxurious quality of technology, the M5 quickly stabilized the high-end new energy SUV market after opening delivery. In the context of the industry's rising prices due to cost pressures, the price of the standard version of the M5 back-drive has also had to be adjusted, and a limited number of gift packages have been launched to minimize the impact on car ordering customers. Users who are ready to book a car can make reservations through channels such as Huawei Mall/AITO official website/AITO APP/My Huawei APP/Huawei Experience Store/AITO User Center to preemptively lock in the price.