In the march 2022 car sales released by the association not long ago, new energy has become the most important keyword. In the first quarter of this year, new energy vehicles not only achieved a year-on-year increase in sales of 146.6%, but also the penetration rate of new energy vehicles reached 28% for the first time, and among Chinese car brands, it was as high as 46%, becoming the main force in the sales growth of Chinese automobile brands.
All this proves to us that the Chinese auto market has entered the era of electrification.
However, in the current situation that the charging infrastructure is not perfect and the price of new energy vehicles is still high, mainstream users are still more inclined to more convenient and more advantageous fuel vehicles. In such a market situation, the light hybrid models that are more energy-efficient than fuel vehicles but are equally convenient to use have been recognized by users and have become the hot technologies of various OEMs this year, and HEV models such as Wei brand DHT and Geely's Thor hybrid have been warmly welcomed by the market.
A few days ago, the Chinese brand HEV SUV market ushered in a new player. This is the first SUV model of Dongfeng Fengshen Mach Shuangqing Haoji.
Moreover, Haoji is not only the debut of The Mach Dual Engine SUV, but also the first SUV model of Dongfeng Group's DSMA advanced modular architecture platform, with such a dual debut status, how does this car perform in the end?
Hybrid engines also have performance orientation?
In recent years, various manufacturers have launched a lot of HEV models, especially in Japan, which has become the benchmark of this category. Fuel-efficient, but the performance is average, such a power characteristic has also become a common understanding of HEV models.
However, in addition to achieving energy-saving attributes, the Mach dual-engine MHD hybrid system of Dongfeng Fengshen can achieve more than 90% system efficiency in 90% of the working conditions, maximizing the retention of kinetic energy conversion and achieving more efficient fuel economy. In addition, the hybrid system has also achieved performance improvements, with a maximum of 180 kW of integrated power and a maximum system of 540 N·m, which is a leading performance compared to similar HEV models.
Of course, performance is not the whole of a car's control, Hao greatly enhances the vehicle's handling texture, and shortens the starting acceleration response time of this hybrid system to 0.15s. At the same time, in order to better play the diversified power experience of the Mach dual-engine MHD hybrid system and meet the diversified needs of users for energy saving and driving control, Haoji provides a unique "i-driving fun mode", which allows users to customize the adjustment mode of 8 power and two steering wheel forces, so that users can match the driving mode that suits them best.
Such a power performance, for such a medium-sized SUV model as Haoji, is still relatively sufficient, if there is a demand for performance, value texture, and at the same time hope to save money on a daily basis, you can pay attention to this model.
Of course, in addition to this hybrid system, Haoji also launched a fuel version of the model. It is equipped with a Mach-powered 1.5T engine, with a maximum power of 150 kW and a maximum torque of 305 N·m, and the performance has reached the leading level of the same class, which can be called enough in this medium-sized SUV.
With the blessing of DSMA, the sense of luxury is finally in place
In the Chinese market, the medium-sized SUVs of Chinese brands are generally positioned for the people with improved cars. And Dongfeng Fengshen has always been the main product of the more entry-level, so this new product that breaks through the ultimate ceiling, can it come up with the product power that can attract these people who have higher products? Judging from the information released by Haoji this time, it has indeed pinched the core needs of these people.
First of all, Haoji's car adopts the world's leading architecture. Dongfeng Group integrated global advantageous resources, which took five years to build, and built the DSMA advanced modular architecture platform for high-end models, which brought solid quality support to Haoji. The length, width and height of the whole vehicle are 4720x1910x1702mm, and the wheelbase is 2825mm, which is obviously aimed at mainstream compact SUVs such as Haval H6, and achieves misalignment competition with high-half-gear product power. For space-conscious users, the increase in comfort brought about by the longer wheelbase and conditions such as the 1910mm is still attractive.
In terms of design, Haoji keeps up with the trend, and the front face adopts a black waterfall grille and through-type taillights, forming an X shape, so that the whole vehicle has a stronger impact, and the more distinctive thing is that the lower encirclement adopts a silver trim panel to strengthen the sporty sense of the SUV.
The overall design of the body is also quite coordinated, the front and rear suspension is shorter, it appears that the whole car is smooth and slender, with the blackened roof and the D-pillar swing design, so that the sense of seniority of the whole car is in place. The rear design is relatively simple, the popular through-type taillights and double exhaust are available, and the level arrangement is more reasonable.
The interior of the car also emphasizes the sense of modernity, using a light color matching style, smooth lines of the dashboard, with dual screens, atmosphere lights, etc., or it seems more homely and warm. And the material is also quite strong, 54% of THE NAPA leather is indeed rare at this level, and the co-driver even has a queen seat, which can be described as a fairly high match.
Overall, this set of design languages is more mature and more complete than the previous young design of Dongfeng Fengshen, and the overall emphasis on luxury and design is believed to have a greater attraction to the mainstream population.
Of course, Haoji is also the first product of Dongfeng Fengshen that hopes to enter the mainstream SUV price segment, and whether it can smoothly open the market in the case of fierce market competition and weak brand power is a greater challenge for Dongfeng Fengshen. In addition, the market recognition of Dongfeng Fengshen in new energy, intelligent driving and other fields is not high, and whether Haoji's product can reverse these trends will affect the long-term competitiveness of Dongfeng Fengshen.
Summary: Dongfeng Fengshen Haoji's new car as a whole has stepped on the current market's favorite product form, and is quite in place in terms of appearance and sense of technology. Moreover, it has an efficient, powerful performance and fast response Mach dual-engine MHD hybrid system, which is a great brand support for Dongfeng Fengshen, which has a weak brand power. I believe that as long as the price is in place, this car will deliver a good market performance.