With the rise of "Generation Y" and "Generation Z"*, the Internet, which was born and grew together at the same time as them, has become the cornerstone of modern life, and the "metacosm" of the fire in the past two years is also the next development direction of the Internet.
(*Generation Y refers to people born between 1980 and 1995, and Generation Z refers to people born between 1995 and 2010)
In the automotive field, strict environmental regulations have made 1.5T high-power engines and hybrid systems the mainstream of fuel vehicles, and intelligence has become the top priority of car models, but "Generation Y" and "Generation Z" are more curious: What kind of sparks can be burst out of cars and metacosms?
On April 13, 2022, Dongfeng Fengshen Haoji debuted, as the first SUV of Dongfeng DSMA platform and the first hybrid SUV of Dongfeng Mach Double Engine, the first intelligent housekeeper "Hao Sister" of the Dongfeng Fengshen "Wind Star" Meta-universe Community Virtual Experience Space broke the dimensional wall between virtual and reality, and while impressing "Generation Y" and "Generation Z", it also pressed the fast-forward button of the rejuvenation of dongfeng Fengshen brand.
In addition to the first meta-universe intelligent housekeeper "Hao Sister" is also a "good sister", so that the car machine system is better to use, Dongfeng Fengshen Haoji Fuel Edition equipped with Mach power 1.5T engine, the maximum power up to 150kW, the maximum torque of 305N·m, the performance parameters are comparable to many 2.0T engines, plus the Mach dual-engine MHD hybrid system brings extremely low fuel consumption, 2825mm wheelbase brings enough to end the extreme space performance of compact SUV; a "good" three "pole" It has achieved this Dongfeng Wind God Haoji.
Debuted in the Meta Universe
Different from the traditional press conference, the Haoji debuted in the Dongfeng Fengshen "Wind Star" meta-universe community, hosted by the intelligent housekeeper Hao Sister, with an unprecedented sense of immersion, leading the meta-universe residents to understand how the "Hao Sister" starts from the meta-universe, examines the pain points of consumers in the real world, and refines the elements of nature to create a temperature and beauty of the Dongfeng Fengshen Haoji.
At the same time, the positioning of the young Dongfeng Fengshen Haoji to play the meta-universe also means that dongfeng Fengshen has completed the innovation and upgrading of youthful marketing, marking that Dongfeng Fengshen has pressed the "fast forward button" on brand rejuvenation.
The wind blows through nature and everything is carved out of the pole
After feeling the real world, Hao Sister determined the design concept of "Traces of Wind" with the notches left by the wind passing through all things in nature. The straight waterfall grille composed of 26 columns at the front of the Haoji car is like a wind blade that breaks through the air, and it is like a waterfall that falls straight down in the canyon for nine days, giving people a sense of power; the through-line lighting system at the front of the car has four welcome light languages of bright eyes, ripples, meteors, and pulsations, giving people a sense of ceremony.
The mountains that stretch in the clouds and wind and rain are the inspiration for haoji's streamlined roof, while the swirling air flow between the valleys guides the design idea of the rotation angle of the D-pillar, and the shoulder width of 106mm is not only the track of the wind, but also makes haoji have the wide-body visual effect of the sports model.
The diffuser used to comb the air flow at the bottom of the tail of the car, the recognizable through-type integrated taillights, forming an image like a mountain and a wave, and with the tail tail of the swallowtail at the top, the tail of the car depicts a portrait of a flying swallow flying on the top of the mountains.
The wind blows through the dunes, forming sharp edges and curves, which appear in haoji's wrap-around cockpit design; the wind blows through the wheat waves, which becomes the texture of the door and seat seam; and the Roc that spreads its wings and flies in the wind guides the design of the through-type air outlet. Inspired by wind and nature, the ingenuity of industrial design is in perfect harmony.
Carved by the wind, it is even more necessary to walk against the wind
"Generation Y" and "Generation Z" grew up in the context of rapid economic growth and rapid development of science and technology, and they are also the most passionate and energetic generation, which is very similar to Haoji: Haoji, which is carved by the wind, must go against the wind.
Haoji Mach dual engine version is equipped with Mach dual engine MHD hybrid system, in 90% of the working conditions can run in more than 90% of the efficiency range, while reducing fuel consumption, but also has 180kW (245Ps) system comprehensive power, 540N ·m system comprehensive torque, starting acceleration response only 0.15s, to achieve a light as a breeze, fast as the wind like the driving experience.
Haoji fuel version is equipped with a Mach-powered 1.5T engine, the maximum power of 150kW (204Ps), the peak torque of 305N·m, not only the first engine of more than 200 horsepower in its own brand, but also fills the problem of insufficient torque of the previous 1.5T engine, fully in line with the joint venture brand 2.0T engine.
In addition to the powertrain with excellent parameters, Haoji's "i-Driving Fun Mode" also supports 8-speed driving mode selection, and the gamepad concept steering wheel has two-speed steering power adjustment, which flexibly matches the driver's needs between power and fuel consumption, movement and comfort.
Bring the comforts of the metacosm into the Haoji cockpit
As an Internet technology that is highly anticipated by "Generation Y" and "Generation Z", everything in the metaverse can be customized, thus creating a comfortable space that does not exist in the real world, and Haoji brings this comfort to the real world.
A comfortable cockpit is inseparable from space, which in turn is closely related to the wheelbase. Haoji has a 2825mm over-the-flightbase, and a 1910mm extreme width, the co-driver seat not only does not top the legs in any sitting position, but also is equipped with a rare electric leg rest of the same level, forming a "queen co-driver", giving the passengers in the co-pilot seat an exclusive honor.
At the same time, the large space allows the seat cushions of the rear zero-pressure seats to be extended to 500mm, and there are aviation headrests and ten seat backrest adjustments, and the rear seats also support 180° reclining to form a flat bed.
The comfort of the Haoji cockpit is not far from the NAPPA textured soft bag with a coverage rate of up to 54%, the wind-blown wheat wave stitching is more advanced, and the wrap-around technology light belt and the 24.6-inch large curved double screen enhance the technical sense of the cockpit. Thanks to the large-capacity battery of the Mach Dual Engine MHD Hybrid System, in the case of traffic jams and other conditions, the air conditioning system can still work normally even if the engine is stopped, while the motor can make the engine start faster, reduce vibration, and idle NVH can achieve an amazing 36dBA.
Intelligent butler from the future metaverse
In the eyes of the "Z generation", smart phones, like air, are the basis of the world, and intelligent voice assistants are the dividing line between smart phones and feature phones, and the meta-universe intelligent housekeeper "Hao Sister" brought by Jihao this time is likely to become the dividing line between smart cars and traditional cars in the new era.
In Haoji's intelligent cockpit, Haojie can immediately respond to the occupants' voice control of air conditioning, seats, navigation, music, windows, and lights, and can set up 8 situational behavior modes according to the environment in the car, providing an exclusive ride experience for different types of passengers. At the same time, 540° panoramic images, AR projection smart tailgate, and wireless charging in a dedicated location bring a pleasant car experience from the ergonomic aspect.
The "Wind Star" meta-universe community breaks the boundaries of interaction between brands and users
In the Dongfeng Fengshen "Wind Star" meta-universe community, consumers can not only customize their personal image, but also enjoy the appearance and interior of Haoji in the "garage"; they can also have a driving tour full of speed and passion in the "Jiqing Track"; talk with other meta-universe community residents in the "Dongfeng God DUN Bureau"; they can also formulate modification plans and express themselves in the "Magic Reform FUN"; and even buy the characteristics and good things selected by Dongfeng Fengshen officially for community residents from all over the country in "Maker WIN".
As the first meta-universe community of its own brand, Dongfeng Fengshen 'Wind Star' meta-universe community has created a precedent for brands and consumers to jointly establish a digital community, and has provided an immersive car play experience, and the boundary between brand and consumer interaction has been broken. At the same time, the "Generation Y" and "Generation Z" entered the "Wind Star", which also means that Dongfeng Fengshen officially opened the brand rejuvenation strategy 3.0.
Haoji is expected to open the booking in late May, when Dongfeng Fengshen will announce more details such as the pre-sale price, and the official listing time is set for the third quarter. If you are interested in this dongfeng Mach double engine that is most likely the first SUV of the compact SUV terminator, you can now enter the Dongfeng Fengshen "Wind Star" meta-universe community, immersive experience Haoji, and can communicate with other community residents online.