Big for the United States has always been the attitude of domestic consumers to the car, the same is true in SUV models, can buy medium-sized SUV will not buy compact SUV, can buy compact SUV will not buy small SUV. The Dongfeng Fengshen, which has only two compact SUVs, is of course not satisfied, so a new medium-sized SUV appears.
Recently, Dongfeng Fengshen Haoji, a subsidiary of Dongfeng Fengshen, officially made its debut, and Haoji will open pre-orders in late May and be listed in the third quarter.
I believe that many people will think that Hiromoto has a new car when they first see this name? Is it Haoying's brother or its brother? No, Haoji is the first SUV model created by Dongfeng DSMA architecture, which is one level higher than Haoying and positioned as a medium-sized SUV.
The appearance of Haoji is different from its Dongfeng Fengshen AX7 and Yixuan GS, and the design is obviously more radical and bold. The large grille with sharp front and rear surrounds is very layered. The color scheme is also more abundant, and five kinds of single/two-color body coatings such as aurora green and gentleman ink blue are available.
Details such as side skirts, wheel eyebrows, exterior mirrors, door handles and ABC columns on the exterior of the body are blackened. The through-line LED front light also has functions such as brand LOGO self-illumination and 4 kinds of light language animation mode. It can be seen that the audience of Haoji is biased towards youth.
The same is true in the interior, the color scheme and layout are also very young, and the blue and white interior texture is outstanding. The central control dual screen, 540-degree panoramic image + transparent chassis and WindLink car machine system are the mainstream level at present, and it is not strange. It is worth mentioning that haoji is also equipped with a co-driver electric leg rest function, which is rare in this level of models, in addition to AR projection and smart tailgate and other functions.
In terms of body size, the three dimensions of the Haoji positioned as a medium-sized SUV are 4720/1910/1720mm, and the wheelbase is 2825mm, which is already the middle and upper reaches of the level compared with the same class. And Haoji does not seem to have launched a six-seat or seven-seat layout, the five-seat layout of the Haoji relies on a wheelbase of up to 2 meters 8, and the rear space must be very impressive, and it is not too much to call it a large five-seat SUV.
On the power unit, Haoji has pure fuel and Mach dual-engine MHD hybrid hybrid two powertrains to choose from, and the system comprehensive torque is 305N·m and 540N·m, respectively. Match the 7-stop wet dual-clutch and E-CVT gearboxes respectively. In the current era of soaring oil prices, hybrid models with lower fuel consumption will be more worth buying.
It is expected that the difference between Haoji's fuel model and hybrid model will be about 20,000 yuan. Adding this little money not only has lower fuel consumption and higher power, but also brings better driving quietness and smoothness, and the 540N·m Haoji can already collapse over 90% of the models on the road.
As the first SUV created by Dongfeng DSMA architecture, Haoji will also have the advantages of the DSMA platform, with better driving control advantages, ecological experience and intelligent experience. Mach-powered Haoji is expected to share the same quality commitment as the IXMAX, offering a 10-year unlimited mileage warranty.
Although the official price has not yet been announced, but from the positioning point of view, the Haoji positioning of the medium-sized SUV will be above the compact SUV Fengshen AX7, so the price should also be above the Fengshen AX7, and the price is expected to be about 110,000 yuan to 140,000 yuan, compared with geely Haoyue, Chery Tiggo 8 and other models.
Compared with these models of the same level, Haoji's product strength is not bad, with a not low configuration, a wheelbase of two meters and eight meters, Mach hybrid and DSMA architecture support. It may not be surprising to take one or two out alone, but it adds up to something that can't be underestimated. For a self-owned brand model, the price directly determines the market. As long as Haoji's pricing can be within the range of consumers' psychological expectations, the sales volume of Haoji will be very impressive.
Haoji, which has a stronger product strength, joins the mid-size SUV scuffle, which will only force other models to progress and seize the market, as long as the roll does not die, it will roll to the death. For us consumers, it is certainly a good thing to buy better models with the least amount of money.