Text/Wen Chong
A compact SUV has to say goodbye to "compact" and do "catfish" in the hybrid market.
On April 13, the first SUV of Dongfeng DSMA platform and the first SUV of Dongfeng "Mach Dual Engine" - Dongfeng Fengshen Haoji were officially unveiled, "with a mid-level SUV product standard into the compact market, becoming the most dynamic catfish in the independent mainstream SUV." ”
Joining the "hybrid war" and wanting to become a "catfish" that stirs up the hybrid market, Dongfeng Fengshen Haoji really has to come up with some real skills, after all, the major brands are riveted and ready to do a big job in the hybrid market.
Since last year, independent brands have strongly promoted hybrid technology, and this year they have competed to list a number of hybrid models: in the first quarter alone, there are Tiggo 8 PLUS Kunpeng e+, Great Wall Wei brand Mocha DH-PHEV, BYD Song MAX DM-i, Changan UNI-K iDD, Geely Xingyue L Raytheon Hybrid Edition and other models on the market, and the hybrid war is about to start.
In the face of fierce competition in the hybrid market, with the identity of the first SUV of "DSMA platform + Mach dual engine", Haoji has integrated the latest platform technology and hybrid technology of Dongfeng Fengshen, bringing many surprises.
For example, the Mach dual-engine MHD hybrid system equipped with Haoji can achieve more than 90% system efficiency in 90% of the working conditions, maximize the retention of kinetic energy conversion, achieve a comprehensive power of 180kW, a comprehensive torque of 540N·m, and a start-up acceleration response time as short as 0.15s. At the same time, the Haoji fuel version is equipped with a Mach-powered 1.5T engine, with a maximum power of 150kW and a maximum torque of 305N·m.
A compact SUV, the reason to say goodbye to the compact, is because Haoji is based on the DSMA platform, with an extremely wide body of 1910mm and a 2825mm skip-the-level wheelbase, which can bring more than the same level of riding space and ultimate comfort. Coupled with the large area NAPPA texture soft coating, which accounts for nearly 54%, and the 0-pressure large sofa seat, the comfort is taken to a new level.
These hard standards give Haoji the premise of entering the market and participating in the war. However, Haoji can bring users more than this.
Haoji design, the fusion of strength and softness, the front face of 26 atmospheric columns extend upwards, forming a straight waterfall type front grille, full of power; one through the lamp belt extends to both sides, linkage day lights, with 4 kinds of light language animation mode, soft rhythm. The curved roof that slides slowly from the side, with the D-pillar swivel and 106mm shoulder width design, is elegant.
Surprisingly, Haoji's co-driver is equipped with a rare electric leg rest of the same level to give the lover an exclusive and exclusive enjoyment; the rear seat is arranged with a comfortable aviation headrest, and the backrest is adjustable in 10 steps, which can achieve a flat and recline, so that the family can enjoy comfort in various scenes. In addition, the new generation of WindLink car engine system, gamepad-style concept steering wheel, as well as 540-degree panoramic imagery, AR projection intelligent tailgate, etc., will fully enhance the sense of technology.
Along with Haoji, there is also a virtual character - Hao Sister. According to the introduction of Dongfeng Fengshen, Hao Sister is the housekeeper of Haoji Intelligent Car Machine and the housekeeper of Dongfeng Fengshenyuan Universe Community.
So, what is a metaverse community? It is the "Wind Star" meta-universe community virtual experience space just enabled by Dongfeng Fengshen. As the intelligent housekeeper of the meta-universe community, Hao Sister will provide users with comprehensive experience guidance in the virtual community. Such a way of playing can't help but make people have more expectations for Haoji.
Officials said that Haoji will open the booking in late May this year and officially go public in the third quarter.