The times are wrapped in the concept of consumption and continue to move forward, when the main body of market consumption is inclined to young consumers, the vigorous vitality of young people and the pursuit of self-worth, through the way of penetration, the automotive industry is rejuvenated with new vitality. A model with a combination of personalized sports and technological fashion, it has become the best way for car companies to pay tribute to Z-era consumers.
On April 13, Dongfeng Fengshen's new SUV Haoji officially debuted. As the first SUV created by Dongfeng Group's DSMA advanced modular architecture platform, Fengshen Haoji will enter the compact market with the product standards of intermediate SUVs, and interpret the appearance of a Z-era model for young consumers through dimensionality reduction and combat: it can not only meet the high standards of young people's spatial comfort, but also have their attitude of yearning for freedom and personality.
In terms of appearance design, Haoji continues the fengshen family design style, and also integrates the beauty of nature. The front face features a large inverted trapezoidal front grille, and the straight waterfall shape of the middle net makes it look extremely tense. Above the grille is a penetrating LED strip with an Embedded English LOGO in the middle, which is full of technology. The LED daytime running lights use a double slash light source layout, and below is a long and near light with a lens. The fusion and collision between the unique shape of the light group and the large area of black chrome decoration make the entire front face shape give people a very impactful sense of vision.
The side of the body adopts the popular suspension shape roof, and has been blackened to form a two-color color matching style with the body, full of fashion. A straight waist line extends from the corner of the headlight to the corner of the tail lamp, and the door handle and sports-shaped wheels are also blackened, with a low-lying posture, creating a bit of "crossover" style, with a strong sense of movement.
The rear design is relatively simple, and the unique through-line taillights are matched with the high brake lights at the rear spoiler, which are very recognizable after lighting. The taillight logo has been blackened, and the exhaust layout of the two sides highlights its sporty nature and looks more youthful.
Fengshen Haoji's interior design incorporates a large number of scientific and technological elements on the basis of a sense of sportiness. The outline of the lines makes the entire central control area layered, and the wrap-around cockpit is full of personality. The LCD dashboard and the central control screen adopt a dual screen design, and the double-spoke sports steering wheel with full game style, the small electronic gear and the double color-blocking interior are also the elements that young consumers like.
Thanks to the extremely wide 1910mm and 2825mm wheelbase of the body size, fengshen hao has created a ride space beyond the same level in the car, which can be said to be a major killer when fengshen haoji faces competitors.
It is worth mentioning that the transgression of the Wind God Haoji is not only reflected in the space. The 540-degree panoramic image function provides all-round safety for the vehicle, and the AR projection intelligent tailgate allows the owner to "show off" with his hands free.
The co-driver is also equipped with a rare electric leg rest of the same level, and the rear seat back also has a 10-speed adjustable function, with an aviation headrest, so that passengers can easily say goodbye to the tired travel life. And the rear seats can also be flat and reclined, whether it is in large loading capacity, or travel and rest, can be handy.
At this press conference, the impressive also haoji's car assistant - "Hao sister" intelligent housekeeper, through the empowerment of Dongfeng Fengshen's new generation of WindLink car machine system, can achieve powerful voice interaction functions, air conditioning navigation and listen to music, and respond to everything in the heart.
In order to meet the diversified needs of consumers in terms of power, Fengshen Haoji has found a balance between fuel economy and surging power output, bringing two power versions of the fuel version and the hybrid version. Among them, the fuel version is equipped with a Mach-powered 1.5T engine, with a maximum output of 150kW and a peak torque of 305N·m, and the power performance is comparable to that of ordinary 2.0T.
The hybrid version is equipped with a Mach dual-engine MHD hybrid system, which can achieve more than 90% system efficiency in 90% of the operating conditions. The 180kW combined power and 540N·m combined torque also make its starting acceleration response time as short as 0.15s. And in order to let young consumers experience more driving pleasure, Haoji is also equipped with "i-driving fun mode", with 8-speed power custom adjustment mode, in the power and fuel saving can achieve free switching.
Finally: Just like the advertisement that makes people head-on, the performance of Dongfeng Fengshen Haoji in terms of product strength is really "very good". Young and sporty styling design, cross-level spatial performance, and the empowerment of rich configuration and hybrid power, etc., Fengshen Haoji can be said to depict the imagination and vision of young people for Dream Car. When these appear at your fingertips, what kind of trends will they attract? And watch Haoji's next wonderful performance.