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New talents and full commitment.
On April 13, dongfeng fengshen haoji, the first SUV of Dongfeng DSMA platform and the first SUV of Dongfeng Mach dual engine, was officially unveiled, announcing that it had joined the hybrid camp in 2022; at the same time, the virtual experience space of Dongfeng Fengshen "Wind Star" meta-universe community was also officially announced.
The appearance of Haoji allows us to see Dongfeng Fengshen interpret the logic of car building from an innovative perspective. Dongfeng Fengshen always takes meeting the needs of consumers for personalized and diversified travel scenarios as the starting point to promote the brand upwards. This time, Dongfeng Fengshen entered the compact market with the product standard of a mid-level SUV, and is committed to becoming the most dynamic "catfish" in the independent mainstream SUV with the advantage of leapfrogging. Therefore, the Haoji shouted out that "it is very likely to be the terminator of the compact SUV" caused great concern in the market. It goes without saying that this is an important exploration of Dongfeng Fengshen to fully promote scientific and technological innovation and tap new growth points and driving forces in the face of the new situation.
New growth points and driving forces can only come from hard work, and endogenous power should be released through system innovation. For example, in the face of the new needs of consumers in the digital age, highlighting the intelligent image, Haoji took the lead in launching a virtual character - Haojie, which is not only the haoji intelligent car machine housekeeper, but also the dongfeng fengshen yuan universe community housekeeper, and the virtual perspective of the "meta-universe hao sister" shows the product development perspective of haoji R&D engineers - to build a technologically advanced, aesthetically stunning, and humanistic temperature car. And this is precisely where Haoji can shout out "it is very likely to be the terminator of compact SUVs".
Technological leadership, aesthetic beauty, and humanistic temperature, it is natural to focus on consumer needs and follow objective conditions, strengthen the endogenous power of product force transformation, so as to win the love of the younger generation of consumers. In addition to having a sense of fashion, a sense of strength and a personalized appearance image, in terms of space interior, 1910mm extremely wide body, 2825mm skipping wheelbase, accounting for nearly 54% of the large-area NAPPA texture soft coating, with 0 pressure large sofa seats, directly for the owner is beyond the same level of riding space and the ultimate comfort enjoyment.
In addition, Haoji is equipped with a rare electric leg rest of the same level in the co-driver, which specially creates a "queen co-driver" for the owner's lover, highlighting the exclusive honor of the family; the rear seat backrest is adjustable in 10 steps, equipped with a comfortable aviation headrest, to care for the journey of each family, plus the function of the rear seat to achieve pure flat reclining, which can be comfortable and practical in multiple scenes. The cockpit becomes a mobile bed, making ubiquitous comfort a "great possibility".
As we all know, hybrid is not only fuel-efficient, but also has strong power and rich driving pleasure. Equipped with the Mach dual-engine MHD hybrid system, Haoji has a power acceleration performance that cannot be matched by traditional hybrid models.
In terms of power control, Haoji took the lead in launching the Mach dual-engine MHD hybrid system, 180kW of comprehensive power, 540N·m of the system of comprehensive torque is enough to stand out for competitors, the starting acceleration response time is as short as 0.15s, known as "hybrid SUV in the magnetic levitation" is not excessive; and Haoji fuel version is equipped with a Mach powered 1.5T engine known for track performance, with a maximum power of 150kW, a maximum torque of 305N·m. The performance is comparable to most ordinary 2.0T engines, and the power performance is equally eye-catching.
Matching the leading Mach dual engine power, Haoji offers "i-driving fun mode" - 8 power custom adjustment modes can be realized, and the steering force of the two steering wheels can be adjusted, providing the driver with a rich and personalized experience between power and fuel saving, driving control and driving fun.
It can be said that the design and styling inspiration of Fengyu, the space care of zero pressure and comfort, the futuristic intelligent cockpit, and the maglev-like speed driving control brought by Mach's dual engine power... All of this will break the inherent pattern of the current mainstream SUV and once again confirm with strong strength: Haoji, "most likely the terminator of compact SUVs."
In the face of the fierce competition in the current compact SUV market, as well as the increasingly young, sporty and personalized consumer demand, Dongfeng Fengshen Haoji breaks the traditional definition of compact SUV, accurately grasps the development opportunities, firmly grasps the development initiative, in addition to providing a variety of power methods, product power to achieve a leap, but also to "meta-universe" this young people like the experiential marketing method to dialogue with them, cutting-edge debut, full dedication, inject strong impetus into the brand upwards.
Correctly handle the relationship between products and markets and consumers, implement the innovation-driven development strategy, and play the role of the first driving force of innovation, Dongfeng Fengshen will certainly be able to provide a steady stream of market vitality, endogenous power and industrial creativity for the sustainable and healthy development of multiple dynamics, strive to release the transformation and change dividends, and achieve the qualitative improvement of the brand.
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