Yu Chengdong, CEO of Huawei's consumer business and CEO of Smart Car BU, recently made adjustments to haikou's goal of selling 300,000 AITO cars in a recent interview program.
"Now in the absence of cores and films in the global automotive industry, it is impossible to do 300,000 vehicles, which is really difficult to do, because the supply is not available... In my first year, I was able to get 100,000 units, and 100,000 or 200,000 units was already a miracle. Yu Chengdong faced the sales question and took the initiative to respond.
According to the data of the Association, the first model under the AITO brand jointly created by Huawei and Jinkang Xilisi, a new energy brand under Xiaokang Co., Ltd., sold 3,045 units in March, ranking 12th in the sales list of new energy SUVs.
On December 23 last year, Yu Chengdong officially launched the Q&I M5 at Huawei's winter flagship new product launch conference, and since then, pre-sale data such as "3-day orders broke 2000", "5-day orders exceeded 6000", and "7,000 singles sold in half a month" once again made "Huawei Halo" the focus of the topic.
Under the blessing of the number of orders that have been soaring all the way, Yu Chengdong's "big mouth" essence has also appeared again, he revealed in a media connection: "It is planned to use a thousand stores to sell cars at the end of this year, assuming that it is planned to use a thousand stores to sell cars, assuming that each store sells one a day, it can sell 30 units per month, and monthly sales can reach 30,000 units, and this year Huawei will challenge the sales target of 300,000 units." ”
Since then, Wang Jun, the COO of Huawei's intelligent car solution, has also indirectly supported Yu Chengdong's sales target of 300,000, "This matter depends on two points." The first is whether the product is good enough and whether the end user will really pay the bill; the second is whether the sales channel is strong enough and perfect enough to sell the good product. I feel that if you do both, anything can be achieved. ”
However, before the Cyris SF5 Huawei Smart Edition of the half-way fold, the "Huawei aura" of the spiritual experience into the scope of metaphysics. Before the sales results of consumer real money votes are released, no matter how ambitious they are, they can only be seen as inspirational chicken soup literature.
Therefore, in the face of the first complete delivery of more than 3,000 vehicles per month, Yu Chengdong still "instigated" once.
"It's not an excuse, I'm setting a high goal for everyone, because I'm new to this field, I'm not familiar with it, and I don't know the supply of this industry." As soon as I first came in, I didn't know that the lack of core in this industry was to this extent. ”
The spread of chip shortage and the impact of the epidemic have made supply chain management capabilities an important reference for the current sales struggle. Yu Chengdong also echoed He Xiaopeng's call that "all Chinese automakers may have to stop work and production in May." Looking back at the guarantee conference held by Jinkang Cyrus in January, I suddenly woke up, and it turned out that the production of 10,000 vehicles in the first quarter was indeed worth swearing. Let those young people who are still willing to enter the factory to produce in the magical reality of full energy and strive to go upstream.
In the wave of raw material price increases, almost all new energy companies can not hold back, to the point where they must transfer the price increase crisis to the consumer side, and M5 has not yet given a price adjustment statement.
"We have a chip, one or twenty yuan, we are fried to 2500 yuan a piece, a car with 9 pieces, too expensive!" I said that I could not accept this high price of buying chips, and I would rather sell less than get used to everyone. ”
In the end, Yu Chengdong still adheres to the consistent strong thinking: "No one in this world remembers to live second, we have to do it first", even if we admit it, we have to stand, this is Yu Chengdong!