I believe that many small partners who pay attention to the car circle have heard the cowhide of "selling 300,000 cars a year", and what is the BBA (Mercedes-Benz BMW Audi) and so on.
These golden sentences are all from Yu's mouth.
A few months later, Mr. Yu punched himself in the face with his backhand.
A few days ago, the well-known car critic @ Wu Pei interviewed Mr. Yu, who first wore a racing suit and drove the M5 to the end of the circle track, and then introduced a bunch of Huawei corporate culture and so on.
On the point, he admits that he can't sell 300,000 vehicles at all, saying that 100,000-200,000 a year is already a miracle.
I just thought that Mr. Yu recognized the reality and would not brag anymore.
But the backhand Yu Zong said that Huawei has entered the field of car manufacturing and wants to be the first in China and the first in the world.
em... That's right, I instigated (but I pretended.
Everyone may have no concept of selling 300,000 cars a year, and Wei Xiaoli, a new domestic car-making force, will not sell a total of 300,000 cars in 2021 for the whole year of last year.
Not to mention toyota, the world's number one, which sold 10.5 million cars last year.
Our Huawei's Q&A M5 sold 3045 units in March. As for SF5, baidu will know at once, the reputation is not good, and the sales volume is also poor.
Unless the back asks the boundary to sell millions of vehicles per month, there is still a "tendon bucket cloud" away from the "world first" in Yu Zong's mouth.
At this time, some people will say that you forgot to change into a cooperative model, and the Extreme Fox α is also Huawei's. (After all, Toyota also has a lot of joint venture cars!)
Em... Polar Fox α sales are actually worse. From January to March this year, more than 2,000 units were sold in three months. Secondly, the relationship between M5 and Polar Fox α is still a little different from Huawei.
At present, there are four car companies that cooperate with Huawei to build cars, BAIC Huawei engages in Polar Fox α, Changan Huawei engages in Avita, GAC Aian and Huawei engage in SUVs, and Jinkang Cyrus AITO.
The first three can be summarized into what Huawei often calls the "Hi( HUAWEI inside) model. That is to say, the car is still built by other families, just a set of Huawei's "core".
Pole Fox α series, the purest "Hi" version of the Hongmeng car machine Pole Fox, has not yet begun to be delivered...
Avita's car, which was jointly made by Chang'an, Ningde Times and Huawei, should appear frequently in your circle of friends recently.
As for the cooperation with GAC Aean, there is not even a PPT at present.
The above three families are either dumb or unborn.
So if you want to say that the real Huawei made, you still have to look at my "pro-son" Kim Conselis.
I have to mention the prominent figure in Chongqing's business community - Zhang Xinghai.
He is the chairman and president of Chongqing Xiaokang Automobile Holdings Co., Ltd., and single-handedly founded a large state-owned automobile group
(Dongfeng Group) and private enterprises to join hands to build micro-cars (minivans) of the precedent.
The car that Wang Baoqiang gave a thumbs up in the TV commercial that year was the Dongfeng Xiaokang from their hands.
The boss of Jin Kang Cyrus is Zhang Zhengping, the son of Zhang Xinghai. So why did Cyrus have such a foreign and unconventional name?
Because the predecessor of Kinconcelis was called Seres
(SF Motors) is a company established abroad by Zhang Zhengping in her early years.
Don't underestimate this company, Zhang Zhengping is one of the first people in China's car companies to enter Silicon Valley.
In 2016, Zhang Zhengping established SF Motors in California to specialize in electric vehicles, and then settled in Silicon Valley. He even brought in Tesla co-founder Martin Eberhard as a strategic advisor to the company.
In 2017, Zhang Zhengping acquired a car manufacturer that had helped Mercedes-Benz and Hummer make cars, becoming the only electric vehicle company at the time to have production plants in the United States and China
。
In the middle, the Self-Driving Research Center has been established, working closely with the University of Michigan, and announcing the acquisition of Navet, a modular start-up for electric vehicle batteries, whose leaders are almost all Tesla's founders.
Rounding is Tesla's parent company?
Originally, the scenery was infinitely good, and there were people who wanted people, and there were factories in the factory.
But when it was time to pull out the real guy, it was dumb.
In March 2018, Zhang Zhengping released two compact SUV SF5 (international version SF5) and medium SUV SF7.
According to US media reports at the time, Zhang Zhengping stood next to the governor of Indiana and talked about his booming plan to produce the nation's top electric vehicles.
As a result, a year later, the SF5 development plan was suspended, the SF7 was canceled, and the SF Motors headquarters announced layoffs.
The CEO of the company later said that it was not as easy to build a car as we thought, and it was impossible to launch new products in new markets in the short term. I didn't even find out how many cars they sold in North America.
After several years of loss, Zhang Zhengping returned to China with a gray face and made the brand of Jin kang xilis. But this company is still a strong "traditional car" style, low efficiency, execution is also a little poor.
The backhand made Huawei eat a "stuffy stick".
At the 21st Shanghai Auto Show, the SF5, which was labeled "Huawei Smart Choice", won more than 3,000 orders on its debut, and was pinned high hopes by pollen.
But Cyrus was unable to hand over the car for a long time, missing the peak of traffic. The cars handed over in the follow-up have problems such as high actual fuel consumption, false endurance, and caton of the car and machine, and wave after wave of complaints.
Therefore, in the whole year of 2021, Xilis delivered 8,000 units, which is not even as good as the sales of the new forces in a single month.
This wave of cooperation smashed Huawei's signboard fiercely, and also completely annoyed Yu Chengdong. There was even news that Huawei wanted to acquire Xilis's own car, which was subsequently denied by Huawei.
After the domestic SF5 hastily ended, Huawei began to be deeply involved in design, production and manufacturing, and even the Cyrus logo was thrown away.
Huawei's face can not be lost, so it came up with a new brand AITO, which has led to today's Q&A M5.
This has to say an old problem in the new energy industry - "pulling".
Companies like Huawei, Baidu, and other companies engaged in autonomous driving are quite contradictory to talking about cooperation with car companies.
Involve too deeply with powerful car companies, afraid that their core technologies will be "learned" by car companies. For example, Baidu and Geely made Jidu Automobile together, publicized for more than a year, and did not even see a complete PPT.
Because this involves many technical documents and cooperation specifications of the "extreme pull", the automatic driving company does not want the car companies to "look back and pay back" the technology, and the old car companies are afraid that the automatic driving companies will "find out their own" industrial chain and then build their own cars.
Therefore, Huawei's side can't stand it, they want to see their technology landing quickly, they can only choose a Jinkang Cyrus that has no influence on their core technology at all.
But in terms of effect, Jinkang Cyrus is still a double-edged sword, do not have to worry about the core technology being learned, but also have to pay for the delay in giving Cyrus out of the car.
But pointing to it and Huawei going to the world's first, I don't think it's up.
Speaking of this, I believe that everyone understands that Yu always really wants to build a car, and Huawei really wants to help car companies build a good car.
However, due to the complexity and lengthiness of the automotive industry chain, Huawei's attempt to directly copy the mobile phone industry is obviously a bit unworkable, and it is quite difficult to reproduce the glory of the mobile phone industry at present, because their enemies in addition to new forces, there are also deep accumulation of traditional car companies.
Oh, and the electric "bully" Tesla.
So look back at the cowhide that sells 300,000 vehicles a year.
More like Yu Zong to Huawei consumers to show the determination, Yu Chengdong often hangs a sentence on his lips, no one in this world remembers the second, will only remember the first, so Huawei's goal of entering the automotive industry is to be the first in the world.
But from the perspective of bad reviews, there is nothing wrong with words, and everyone wants to do the best and be remembered. However, as far as the "achievements" handed over by Huawei are concerned, it is still far from Yu Zong's dream.
In general, the Huawei that has stepped into the car industry is almost all a dilemma, the move of car company cooperation has not come out of the desired dominance, and the Celis in the hand is like a dou that cannot be supported.
Coupled with the impact of chip sanctions, Huawei is more eager to seek a breakthrough in the new energy market and revitalize its consumer business. These few things, any pull, can not be solved in a year and a half.
What is now in front of Huawei is that it has been given high hopes by too many people, and its own cattle have blown down a lot, so it can only cross the difficulties and go forward against the wind.