Whether Huawei is building a car or not is a topic that has been discussed a lot in the past one or two years, the reason is actually very simple, that is, in Huawei's propaganda caliber, there has never been a car, but on the Internet, we see that some content in the title and other aspects are indicating that Huawei is building a car. Especially some time ago, the Q&I M5 was listed, and almost all the short videos and articles on the Network were Huawei-made cars, as if the Q&I M5 was completely developed by Huawei itself, and Jinkang Cyris was just Huawei's foundry. And we also found that there is so much news on the Internet, and there does not seem to be much positive response from KinconCelix, or that KinconCelix has some "happy" rumors! Huawei's car manufacturing, in the industry seems to have become a consensus, may be in addition to Huawei itself does not think so, many people and institutions think that Huawei is building cars.
A few days ago, Huawei's rotating chairman Guo Ping said that Huawei reiterated that it does not build cars, and Huawei wants to use Huawei's accumulated 30 years of technology to deeply integrate with the automotive industry to build good cars and sell good cars! At the same time, Guo Ping said that Huawei has built seven intelligent car solutions and has listed more than 30 smart car parts. Huawei's top management once again came forward to refute the rumors and rumors, in fact, it is to spread the channel "back to the source", or to say, it is also to show that the models in which Huawei participates are not Huawei-led products, in essence, Huawei is only an automotive technology supplier, and to some extent, "dealers".
In fact, in the past period of time, Huawei has always given people a feeling that Huawei is building cars, in fact, the reason is very simple, that is, Huawei's high-level platform some manufacturers new car conference, while Huawei's showroom also exhibited related models, resulting in many unknown people mistakenly think that Huawei is building cars. For example, before the press conference of the Q&I M5, Huawei's Yu Chengdong introduced the relevant product information and advantages of the Q&I M5 to the media, in fact, in our opinion, Jinkang Cyris as an OEM, the new car is introduced when the new car is launched, mainly relying on its own technology, marketing, sales management to complete, rather than by Huawei's executives to do, such a result, in fact, is very easy to let people misunderstand, and Huawei's channels also undertake the exhibition and sales of Q&C M5. This makes more people believe that Huawei is indeed building and selling cars!
Of course, Huawei has repeatedly reiterated that it does not build cars, and in fact, it is constantly strengthening its concept of not cutting into the "track" of vehicle manufacturing. For Huawei, becoming a high-tech supplier is obviously much more "cost-effective" than becoming an OEMs, for the simple reason that after becoming an OEMs, Huawei needs to take into account many elements, such as research and development, design, production, channel laying, sales, etc., but it is very difficult to reach a certain height. Take Jinkang Cyrics, with Huawei's technical support, as well as Huawei's channel laying, under such good conditions, the sales of the M5 in January is only 815; the same use of the Polar Fox car that claims a lot of Huawei technology, the sales volume in February is only 191, such a sales level, it is actually difficult to support a car company. So if Huawei also becomes an OEMs, will the situation be better than KinconCelix?
However, Huawei's technical performance in the field of new energy vehicles and intelligent vehicles in China is quite excellent, which has basically become the consensus of the industry, as a supplier, Huawei's related technologies and components are actually urgently needed by many new energy vehicle manufacturers. Therefore, Huawei only needs to continue to carry out technology research and development and refinement, and there is no problem in the monetization and market level of technology. We see that at present, many domestic car manufacturers have adopted Huawei's related technologies, including joint venture brands, independent brands and new car-making forces, so Huawei is still very competitive in this area, in this case, becoming a dealer is obviously more conducive to Huawei's development than becoming an OEM, of course, it is more conducive to the realization of Huawei's vision of "helping car companies build good cars".
Of course, Huawei will ask the world M5 and other new models of some OEMs to "move" into their own dealer showrooms, in fact, for a period of time, in order to solve the difficulties caused by insufficient supply of many dealers, by selling cars for OEMs, you can increase the income of dealers. On the other hand, these models are equipped with Huawei's own technology, and Huawei in turn adds bricks and tiles to the sales of these models, which is essentially a win-win result, but such a channel layout does not mean that Huawei is bound to related car companies, nor does it mean that these OEMs are just Huawei's foundry, but Huawei just acts as the technology supplier and dealer of these car companies.
Therefore, in fact, Huawei has been reiterating a point of view, that is, Huawei does not build cars, Huawei's technology accumulation, can make Huawei become an excellent car supplier, occupying the "commanding heights" in the field of technology; Huawei's channel advantages and a large number of stores, so that Huawei has become a potential dealer, and it is this end-to-end participation that makes many people think that Huawei is building cars! Of course, we also hope that netizens and consumers will not because of Huawei's participation, they will determine that the relevant model products must be excellent, which is two different things, because even if Huawei's technology is advanced, it does not mean that the design, assembly, and after-sales of these models are at the same level as Huawei.