Recently, the China Passenger Car Association released the March 2022 passenger car sales ranking, the ideal ONE is unsurprisingly the first in the sales list of medium and large SUVs, with a monthly sales record of 11,077 units to suppress a number of luxury car forces, including Mercedes-Benz GLE, BMW X5, Porsche Cayenne and other luxury popular models. At the same time, under the background of the continuous enlargement of the incremental space of China's new energy vehicle market, the hot sales of the ideal ONE have become the proof of China's increasing strength of automobiles, and the best example of China's automobile lane change and overtaking in the era of electrification.
Compared with the luxury medium-sized SUV Mercedes-Benz GLC and BMW X3 that started at 400,000 yuan, it is obvious that the pricing of the ideal ONE (349,800 yuan) is not "luxurious" enough, but it is inevitable that the luxury is too "subjective" to judge only from the price, so only a comprehensive comparison can show the "true luxury". We may wish to take the BMW X3 2022 xDrive25i M Sport Suit and the Mercedes-Benz GLC 2022 260 L 4MATIC Dynamic Model as an example, and make a comprehensive comparison with the ideal ONE of the new power luxury SUV products.
It has been the top seller of medium and large SUVs for 11 consecutive months
First of all, from the perspective of sales, whether the product strength of a car is strong can be identified according to the market heat. Since its deliveries, the Ideal ONE has delivered 144,770 vehicles, making it the well-deserved number one of the new powers. It is worth noting that just this past March, Ideal ONE once again overwhelmed a number of competitors with its outstanding style, completing the challenge of winning the top spot in the sales list of medium and large SUVs for 11 consecutive months. Moreover, from the perspective of past sales trends, ideal ONE is the first model of Chinese brand luxury models to achieve single-month delivery of more than 10,000 yuan, and it is also the first single new force product to break through the production of 100,000 vehicles, that is to say, in the accelerated environment of the electrification era, it has greater market potential than Mercedes-Benz GRC and BMW X3.
Hardware upgrades, full of power
Compared with the three cars, the ideal ONE has an absolute advantage in terms of volume and space, but the large space is only a basic feature of the ideal ONE as a "daddy" family car. Compared with Mercedes-Benz GLC and BMW X3, it adopts a higher cost of "hardware" power configuration, equipped with a rare dual-motor electric four-wheel drive system at the same price, zero hundred acceleration takes only 6.5 seconds, the power performance is very outstanding, compared with the same price BMW X3, Mercedes-Benz GLC acceleration performance is 2.4/1.9 seconds faster, the power performance is strong, the strength is beyond doubt.
Not only that, in the era of electrification, the ideal ONE not only completely breaks the power performance that traditional luxury brands are proud of, but also benefits from the unique smoothness of the extended range power system, even the enviable engine and transmission matching perfection of traditional luxury brands have been ruthlessly "dimensionality reduction blow" by it, and the power quality is both strong and smooth, surpassing the power position of traditional fuel vehicles.
In addition, the ideal ONE in terms of fuel economy is far ahead of Mercedes-Benz GLC and BMW X3, the neDC comprehensive fuel consumption under the hot engine conditions dropped by 15%, as low as 6.05L/100km, in the four-wheel drive medium and large SUV can be called the top fuel consumption level, cut most of the user's fuel consumption cost pain points, greatly reducing the cost of medium and large luxury SUVs. Not to mention, the ideal ONE as a new energy vehicle product, it also has a pure electric endurance of 188 kilometers, supporting the "city electricity, long-distance power generation" new electric mode, oilable and electric travel mode can be city, can be far away, more free.
Intelligent scene, luxurious and comfortable
In the past, an important benchmark for people to judge luxury is to look at the interior materials and design, but now, not only the interior materials must have both luxurious and comfortable touch and look, but also multi-screen linkage interactive intelligent atmosphere. Compared with the Mercedes-Benz GRC and BMW X3, as well as the ideal ONE trio, the cabin environment of the ideal ONE is undoubtedly the most intelligent and luxurious. The ideal ONE cockpit adopts a four-screen interactive scheme rare in its class, which opens up a new interior design trend, and is loved by the whole family through full vehicle voice interaction and rich and easy-to-use car application software.
At the same time, in addition to the intelligent cockpit, the ideal ONE also adopts the whole car Nappa leather seats, with the first two rows of electric seat massage and waist design, to create the only ride comfort in the same class, especially suitable for the three generations of family users with the elderly and children at home. It is precisely because of the unique luxury comfort quality of Ideal ONE that at the end of November 2021, Ideal ONE won the "Vehicle Comfort Cockpit Class A Certification", and the comfort quality has been professionally recognized and favored by the market.
It is worth mentioning that as one of the representatives of the new forces of car manufacturing, ideal ONE has excellent active safety strength. Under the blessing of the full-stack self-developed perception algorithm, its visual AEB ability has not lost to Tesla, and it has stood out and won the championship in the 100-car AEB test held by the car emperor at the beginning of the year, and the comprehensive results have suppressed the BMW 5 Series, Volvo XC60 and other winning hits, with high-precision map positioning and powerful hardware configuration, making intelligent driving more convenient and safer, which is the intelligent trump card that Mercedes-Benz GLC and BMW X3 cannot match.
epilogue
Looking at the overall situation of the automobile market, compared with the new car-making forces such as ideal cars, the traditional luxury car brands led by BBA are significantly less deep in the two fields of intelligence and electrification than the former, and the ideal ONE is the best proof that it not only has a broader market incremental space, but also is good at accurately insight into the travel needs of Chinese family users. It first broadens the user's car use scene with intelligent electric, oilable and electric new travel mode, and then with a highly secure intelligent driver assistance system and a rich and convenient joint screen interactive intelligent cockpit, making it more like a "mobile intelligent luxury living space", which has more luxurious value than Mercedes-Benz GRC and BMW X3, and can bring Chinese family users a happier and better car life.