As the tide of electrification and intelligence pushes the automotive industry into a new world, the demand for cars, the main means of transportation over the past hundred years, seems to be changing. People are anxious about the length of endurance, anxiety about whether it is intelligent, and for the traditional "performance theory" and "driving control theory", people seem to rarely mention it. The natural advantages of electric vehicles in accelerating and smoothing seem to obscure people's demands for their most essential and basic functions as transportation work. The rules of the game seem to be changing, but there are always rule-breakers.
On April 18, Zhiji Automobile announced the full range record of Zhiji L7 continuous drift of 1 hour and 6 minutes, 258 laps and 43.646 kilometers, successfully winning the Guinness World Record for the longest drift distance of electric vehicles. The previous holder of this world record was the Porsche Taycan. As a latecomer to the new forces, zhiji, who has just realized the first car listing, why did he choose "driving control" as his label?
"The bottom card or bottom card of the luxury value of a truly luxurious electric vehicle is not enough to rely on factors such as environmental protection and intelligence." One of the core reasons why brands such as BBA and Porsche can become luxury brands is that they have not given up the ultimate pursuit of power and control. Liu Tao, known as zhiji's "biggest product manager" and co-CEO, said, "What we really want to challenge is the seemingly unbreakable and seemingly unsurpassable performance standards of power and handling that fuel vehicles have spent more than 100 years establishing. ”
He said that the performance of electric vehicles on fuel vehicles is a dimensionality reduction blow. But a good electric car, should not only have a brutal sense of stimulation, for the precise control of strong power output, in fact, more see the chassis power adjustment skills.
A good foundation naturally requires a top team to carry out the calibration, this time Zhiji Automobile joined hands with the Williams forward-looking engineering team to carry out a year-long joint selection and joint adjustment of the Zhiji L7. In the chassis development stage, a number of experienced Williams tuners participated in the development and debugging of the chassis of the Zhiji L7, cooperated with the Zhiji Automotive Engineers to fully simulate and virtually verify the debugging requirements, and jointly participated in the customization of a full set of debugging samples in the actual vehicle development stage; and carried out a full range of real vehicle adjustments for up to half a year on the suspension K&C characteristics, springs, CDC shock absorbers, four-wheel steering system, tire performance matching and anti-roll bar stiffness of the Zhiji L7.
According to Zhiji, manipulation and motivation are a very close twin relationship that complement each other. Trams can output more surging power, reaching an acceleration of 3.00 seconds, but the design and structure of traditional electric vehicles cannot stably support its doubling of power and acceleration performance, and can even cause a vehicle's safety hazards, and faster speed must be equipped with better driving control to meet the core demands of current electric vehicles.
In order to achieve this demand, Zhiji L7 adopts a series of high-end pure electric architectures in the underlying architecture, such as 50:50 shaft-to-fold ratio, 490 mm ultra-low center of gravity, 1664 mm ultra-wide wheelbase, and 1.69 super five-star standard super anti-roll coefficient.
"After experiencing the glorious era of traditional fuel vehicles, the goal of Zhiji L7 is to reconstruct the rules of the game established by traditional luxury brand fuel vehicles, which is also one of the original intentions of Zhiji Automobile." Liu Tao said.
A new world naturally requires new rules of the game, and a new rule of the game naturally needs a new standard. In Liu Tao's view, if you can use the most cutting-edge technology to make fish and bear paws can be combined, this is the definition of the new standard. So what exactly should the new standard look like?
In Liu Tao's view, the standard of luxury brand electric vehicles in the new world should reach the following aspects: both "strong power" and "long endurance"; both "large space" and "good control"; both "rushing out" and "braking firmly"; both "going to the street" and "getting off the track". And to achieve these goals, it is not just talk, hardcore is naturally indispensable.
From the original "data cooker" to the current landing, Zhiji, who is committed to redefining the performance standard of the car, has implemented this new standard on the first model, the L7. Zhiji L7 is equipped with a four-wheel drive layout composed of two motors in front and rear, with a comprehensive output of up to 425 kilowatts, comparable to a 4.0T engine, while the four-wheel drive version can also reach a CLITC range of 615 kilometers; zhiji L7 is more than 5 meters long and has a wheelbase of 3.1 meters, while it can achieve an ultra-small turning radius of only 5.4 meters; Zhiji L7 000 kilometers accelerates by only 3.87 seconds, and at the same time can achieve 32.69 meters 100 kilometers of braking "instantaneous braking stop".
Liu Tao said: "Zhiji's challenge to guinness records is only a symptom, and more importantly, it is to bring everyone a new world, a new standard and a new experience. ”
On the basis of the Zhiji L7 Pro announced at the end of last month, Zhiji also announced the price of L7 Dynamic, and the current price range of the whole series is 368,800-408,800 yuan. For this price, Liu Tao said that in the past three or four years, the sales volume of luxury brands represented by BBA in China has exceeded 20% from 13% at the end of 2017 to more than 20% last year, so the trend of China's automobile consumption upgrading is very obvious.
In his view, the competitiveness of Zhiji L7 products has surpassed that of BBA products at the same price. At the same time, Liu Tao also stressed: "Compared with the new forces, our prices are also more obvious. Compared with the price of the same configuration, the price provided by Zhiji L7 is at least 100,000 yuan lower than that of competitors. At the same time, in terms of performance and control, we are far higher than the competitors, in general, the price of 400,000 is very valuable for users. ”
Liu Tao said frankly: "Now is the best era of China's electric vehicles, users have the opportunity to experience the control and power experience far beyond fuel vehicles, and users can truly enjoy the real dividends brought by the technology of this era." However, whether Zhiji can get its own dividends from the market is evident from the fact that zhiji has not been postponed even under the influence of the epidemic.