The BBA is a golden signboard, and I don't know how many companies want to enter the luxury car field.
In the past, the BBA in the market of more than 300,000 people held the absolute right to speak, and any company that wanted to profit from here was intimidated by the strong performance of the BBA, and even Lexus had to avoid the sharp edge and retreat to the minority, not to mention the brands such as Cadillac and Volvo that reduced prices to survive.
However, today's 300,000-class luxury car market is no longer exclusive to the world of BBA, with the help of new energy projects debuted in the car-making forces successfully cut into this field, we can see that the popular car product 34C has been exploited by Xiaopeng P7, Han EV, etc. A large part of the market share, while in the SUV field BMW X3, Audi Q5L and other sales have also declined significantly, it seems that the once impregnable BBA has no longer the courage of the year.
Playing iron also needs to be hard, luxury brands with "a hundred years of history" have not done, independent brands have done.
Through the promotion of new brands and strategies and important development stages of new energy projects, independent brands seem to have easily conquered the field with higher product positioning, and the "Chinese luxury car" Xiaopeng P7 and BYD Han EV with an average transaction price of 300,000 have successfully stood out, while the ideal ONE in the field of luxury SUVs has also handed over a satisfactory answer, which has long maintained a continuous single month sales of more than 10,000 results. At present, the cumulative delivery volume has exceeded 155,000 units, becoming the only 300,000-level domestic SUV that can grab a bite out of the BBA, so what is it?
In fact, the development of the automobile market so far, the progress is not only independent brands, the consumer market is also progressing, consumer orientation has also changed from the past "brand first" to "product first", compared to the brand to bring that star and a half of social added value users are more admired for the good experience brought by the product, and the ideal ONE is to rely on bmw X3, Audi Q5L and other better product performance so as to win the recognition of the market, refinement.
For example, in terms of power, the powerful performance of the traditional luxury car in the past has gradually been squeezed by emissions and points policy, BMW X3, Mercedes-Benz GLC or Audi Q5L the strongest power is only 258 horsepower, even if it is tuned well enough, but still can not bring the driver a smooth and vivid power performance, and in terms of fuel consumption at least 8L/100km or more, not only the vehicle performance is not convincing, but also not economical enough.
The ideal ONE is different, the range extender power used is to drive the vehicle through electric energy, equipped with a total power of 245kw, a total torque of up to 455N·m, 6.5s can complete the acceleration from 0km/h to 100km/h, compared to X3, GLC or Q5L is much faster, coupled with the engineer's calibration of sports, economy, off-road, snow driving mode and suspension soft and hard adjustment, etc., further expanding the gap with the traditional fuel SUV at the same price. More importantly, in the urban road ideal ONE has a NEDC 188km of ultra-long endurance, daily commuting without the use of range extender power generation, saving a lot of use costs, only in the long-distance section of continuous endurance, the range extender will start and generate electricity, through the ideal car continuous technical optimization, To make the ideal ONE consume only 6.05 liters of fuel per 100km of electricity generation, or to refuel No. 92 gasoline, which is more economical than traditional compact SUVs, not to mention larger luxury mid-size SUVs.
On the other hand, the advanced driving texture often mentioned by traditional luxury fuel vehicles is also vulnerable in the face of the ideal ONE's range-extending power, after all, the ideal ONE is a pure electric drive mode, without the help of a mechanical gearbox to maintain the balance of driving speed, it is equipped with a single-speed fixed gear ratio gearbox of electric vehicles, which avoids the shifting problem of traditional fuel vehicles, and the smoothness of the flowing clouds is by no means comparable to 8AT and 7DCT models such as BMW X3 and Audi Q5L. In addition to good ride and outstanding power performance, the quietness of the ideal ONE electric drive is also the height that the fuel drive model cannot achieve, the electric drive can solve the noise problem from the source of the drive, and the ideal ONE is equipped with multi-layer soundproof glass, silent tires and a number of sealing technologies for the quietness of the whole car, so that the inside and outside of the car are completely two worlds, one represents tranquility, one is noisy.
Of course, in addition to the range-extended power for the ideal ONE to bring excellent competitiveness and a good driving experience, it is also very well optimized in the riding experience, 5030/1960/1760mm "big" body and 2935mm of ultra-long wheelbase make it a circle larger than the same price BMW X3, Audi Q5L, while the interior is still a six-seat three-row seat layout, can accommodate more family members, the first two rows of independent seats with electric massage, The heating function, as well as the aviation headrest and waist rest, are also more spacious and more comfortable than the X3 and Q5L.
Among them, the ideal ONE cockpit interior also has four screen interactions, four large screens echo each other, not only for the cockpit interior to bring full of scientific and technological atmosphere, while the functionality is also very rich, of which the voice interaction system supports continuous dialogue, interrupt at any time, and the speech semantic recognition rate is extremely high, reaching a height that can be imagined, and the car also has a 360-degree panoramic image, induction trunk, Bluetooth key, the whole car keyless entry, steering wheel heating, driving recorder, mobile phone wireless charging, front seat ventilation, External discharge and other main intelligent experience and practical and convenient configuration, which is BMW X3, Audi Q5L and other entry-level models do not have the device, and even like the intelligent driver assistance system covers some of the functions, in the BBA top model is not seen, such as NOA navigation assist driving system, through the high-precision map can achieve automatic driving from A point to B point, during which you can independently complete the on-ramp, automatic speed regulation, etc., more like hiring a professional driver, to help drivers alleviate fatigue during long-distance driving.
Conclusion: In the past, the reason why BBA can run rampant in the high-end market is fundamentally because of the brand power and the luxury of the product to create enough in place, but now these characteristics have become uncompetitive with the changes in consumer demand, especially in the era of electrification and intelligence, the user's focus is basically on the product side, the same price ideal ONE can give BMW X3, Audi Q5L can not give the use of experience, such as the driving texture brought by the NOA navigation assistance driving system, The scientific and technological atmosphere brought by the four-screen interaction, the convenient car given by the voice interaction, etc., are the characteristics that the traditional luxury fuel SUV cannot give, and then combine the advantages of the ideal ONE in the riding space, comfort and tranquility, and the NEDC 1080km super endurance and excellent cost of use brought by the extended range power, from the user's point of view, the ideal ONE carries not only the use of transportation, but also the user's yearning for high-quality life, and because of this, This domestic SUV, which costs nearly 350,000 yuan, has successfully absorbed a part of the BBA's market share.