Not long ago, a piece of news blew up the technology circle - as a brother of domestic new energy vehicles, BYD, a global new energy vehicle giant, decided to stop the production of fuel vehicles from March 2022, and will focus on pure electric and plug-in hybrid vehicles in the future.
As soon as this news came out, it undoubtedly brought an earthquake to the entire industry, and at least three key messages were transmitted, first, oil prices were unstable, especially in the past one or two months, affected by the turbulence of the international situation, oil prices soared, potential consumers began to abandon oil trucks, and the heat of new energy vehicles continued to rise. Second, the development of oil vehicles is already a bottleneck period, and new energy vehicles are like the rising sun, with the continuous development of battery technology, vehicle technology, and the rapid popularization of charging piles, the use of new energy vehicles is entirely possible to surpass the traditional oil vehicles, the key is also in line with the general trend of energy conservation and environmental protection. Third, but also the most critical point, that is, BYD's decision to completely abandon the oil truck is so decisive and rapid, in addition to the development trend of the industry is obvious enough, there must also be an absolute grasp and confidence in its own sales of new energy vehicles, technical reserves, market strategy and consumer psychology, etc., which also further clarifies the direction of the development of the entire industry.
Straight to the point, first of all, according to the statistics of professional institutions, BYD's global sales in February this year reached 87,906 vehicles, riding the dust in a number of friendly brands. And the March data released not long ago, it also continues to be "the same", all kinds of winnings, once again refreshing their own records! By the way, the sales of new energy in March reached 104338, becoming the first domestic new energy vehicle brand with monthly sales of more than 10w! Enough outstanding data proves that BYD New Energy has a very high sinking rate and brand recognition among consumer groups, and also gives BYD executives enough confidence to fully turn to the new energy field.
So why does BYD continue to be sought after and become the only domestic brand that can confront Tesla head-on? What exactly is it doing right? I think these three things are the following.
Technology-based, self-contained
When it comes to technology, BYD's blade battery technology, which has been deeply rooted for many years, has a clear performance in the safety performance of acupuncture experiments, with smaller size and more efficient energy density. Then there is the super hybrid DM-i technology, more supporting self-developed plug-in hybrid engine and electromix system, the comprehensive experience has been improved day by day, taking the latest Han 2022 DM-super hybrid as an example, equipped with BYD's special plug-in hybrid engine, 1.5Ti Xiaoyun-plug hybrid turbocharged engine, thermal efficiency up to 40.12%, also equipped with DM-i hybrid special blade battery, as well as BYD's completely independent research and development of EHS electric hybrid system, etc., in a number of competitions at the same price. Another example is Han DM-p, 675N·m high torque front and rear dual motors, 100 km acceleration 3.7S, which friend to change, can take out so many hard goods at the same time?
The above-mentioned technologies have been synthesized by BYD into a complete technical system, which cannot be quickly achieved or purchased, which is called exclusive technical advantages, which is BYD's biggest core competitiveness.
Dragon face aesthetics, cultural self-confidence
As the saying goes, "a man depends on his clothes and a horse in a saddle", and this saying also applies to the car ring. I know that in the past, many fans did not recognize by BYD's exterior design, after all, it was indeed not formed its own characteristics, but BYD also heard everyone's voice, so, after repeated consideration, combined with brand tonality, and integration of traditional Chinese culture, BYD launched the "Longyan Aesthetics" design style, such as the "Han Wei Guan Zhi" moon super conference unveiled 4 new models, including Han EV, Han DM-p, Han DM-i, Han EV Genesis Edition, In addition to the strength of the product, we can see or in the front face, or the rear and light group modeling, side and other different positions of the design of the elements of the national tide culture, not only show the beauty of Chinese culture, but also imply enough cultural confidence, elegance, atmosphere, otherworldly!
Precise positioning and comprehensive modeling
In the past, BYD has always been ridiculed by some people as a car sea strategy, but if it has achieved a leading brand in a certain field, it is natural to segment the market and take care of the pain point needs of different groups of people, BYD, which has long been well versed in the choice of models, has planned a blockbuster dynasty series, a marine series with its own youthful atmosphere, and a warship series of potential stars, but whether it is a family car, ANUV or a new energy MPV model, BYD can gain something, and has repeatedly created a blockbuster model. It still relies on accurate market analysis ability and the courage to do what you say.
In summary, starting early + cultural identity design + core technology competitiveness + sufficient accurate consumer psychological insight + perfect after-sales service, with such an efficient and perfect business model, who can resist the real fragrance of BYD's new energy vehicles? Therefore, it is only natural to have such dazzling sales data, and I am very much looking forward to BYD's future performance, and I believe that we will continue to exert efforts to lead the domestic new energy automobile industry to achieve take-off!