I don't know if you find that the current new forces of car manufacturing in the mainland do not have too much brand marketing and publicity, but have good sales, in addition to the new energy wave and their own solid product strength, this is often related to their high-quality service attitude, this kind of customer as a god-like attitude, compared to some traditional old car companies overwhelming over-marketing, now consumers, often eat more "quality products" this set.
Take Xiaopeng P7 as an example, since the release of the beginning in 2020, because there is no brand power precipitation, most people are just trying to taste the early, the initial sales volume is hundreds of thousands of units, and Xiaopeng P7 is a brush, even if it does not require too much marketing, it can also achieve monthly sales of more than 10,000, after all, good products are worth word of mouth from users.
In this way, Xiaopeng P7 only took 695 days, its 100,000th vehicle was officially off the production line, for a car that sold more than 200,000 cars, it is not easy. You know, at this price point, it has always been the world of mainstream joint venture B-class cars. So the question is, how does the Xiaopeng P7 break through the siege?
Stunning technology that makes people shine
In the past, when we went to the traditional joint venture brand 4S store to buy a car, the sales often introduced the appearance design / space / material materials and other advantages of the car, and Xiaopeng is completely different, when you come to the Xiaopeng experience store, the staff will introduce you to the scientific and technological intelligence inside the vehicle for the first time, and this aspect is precisely the weakness of the same level of joint venture models, to be precise, Xiaopeng P7 has won too much in this regard.
Specifically, the Xiaopeng P7 is the first five-star model in the i-VISTA intelligent car index industry of China Automobile Research Institute. It is equipped with Xmart OS vehicle intelligent system, the underlying logic is very clear, the reaction speed is very sharp, at the same time, Xiaopeng also puts the setting function with high user frequency in the first-level menu, and accurately captures the user's needs through the expansion interface design. In addition, there are shortcut touch buttons on the side of the car machine display, which can quickly call up the interface when the user needs it, and actually use it, which is very intelligent and convenient.
Not only that, this set of car machines can also support the full-scene voice interaction function, has a wide coverage, can chat with the user very naturally and according to the effective instructions of the main co-driver to make accurate and different responses, such as air conditioning, maps these functions, even if you have an accent, you can accurately identify, very humane.
Most importantly, with the blessing of the 18-speaker Dannaudio theater-level sound system, the av and audio system in the car can be described as a qualitative leap, and when using a music APP with a wide range of entertainment, with the design of acoustic soundproof glass and acoustic packages, an immersive intelligent music cockpit is created, allowing the experiencer to feel the immersive technology atmosphere, which is very shocking.
Safe and reliable, assisted driving hardcore
Similarly, when we go to the 4S store to test drive these joint venture B-class cars, the test driver will often emphasize the driving experience of the car, such as the power, transmission, shock absorption, etc., often ignoring the convenient car experience that consumers value most in the intelligent era, so Xiaopeng's test driver is the first to show the strongest part - the intelligent auxiliary driving system.
The XPISO 3.0 intelligent driver assistance driving system equipped with Xiaopeng P7 can accurately complete intelligent auxiliary driving under the blessing of multiple lidar and millimeter wave radar components, and then cooperate with high-precision map navigation, so as to automatically overtake, automatic speed limit adjustment, optimal lane selection, automatic switching highway and other auxiliary driving functions, allowing drivers to travel with the most relaxed attitude.
In contrast, the L2-level assisted driving promoted by traditional car companies on the market only meets some basic auxiliary driving functions, such as adaptive cruise/fixed speed following, etc., such as overtaking, automatic entry and exit ramps and other more advanced auxiliary functions, which are still its shortcomings.
At the same time, Xiaopeng's XPILOID 3.0 intelligent auxiliary driving system can also be upgraded through OTA, optimized for parking lot memory parking, NGP, intelligent navigation and other parts, especially the memory parking function, compared to the basic functions of reversing radar and reversing image, Xiaopeng P7 is tall, for many novice drivers, it is simply a parking tool, which greatly enhances the driver's driving confidence.
Despite a series of high-tech blessings in terms of safety, Xiaopeng P7 has not forgotten the most basic safety of the vehicle, it adopts a high-strength steel and aluminum hybrid body, high-strength steel and aluminum alloy material mixing accounted for 60%, this mixing ratio well takes into account the body stiffness and lightweight needs, but also won the C-NCAP safety crash test five-star evaluation of China Automobile Center.
Write at the end
I have to say that Xiaopeng's intelligent technology is indeed at the forefront of the car market, but it does not mean that its performance in other aspects is slightly inferior, Xiaopeng P7 has been constantly enriching its models since its listing, and there are a variety of range versions for consumers to choose from, meeting the needs of different consumers. Its cruising range can reach up to 706km, and it is also a leader in the pure tram market. Its 100 km acceleration is only 4.3 seconds, which is enough to rival some supercar models.
At the same time, it also has a very handsome appearance, as well as a series of high-end vehicle configurations, combined with this price point, it is indeed a model that coexists with cost performance and quality-price ratio. Most importantly, it is also in line with the general trend of the times, especially in some limited cities, Xiaopeng P7 can hang the advantage of green card, but also the reason for many people's favor, if you are holding more than 200,000 of you, you will give up a smart, good configuration, good driving experience, good reputation of the Xiaopeng P7, and choose a so-called moderate century-old joint venture car? I believe that the answer in your heart should be obvious now.