The Association recently released some sales data for March, and most models in the automotive market showed a downward trend due to the impact of the epidemic and the shortage of chip semiconductors. The SUV market is no exception, with cumulative SUV sales of 742,000 units throughout March, down 5.6% year-on-year.
In terms of specific ranking data, Tesla Model Y won the first place in the SUV list with a score of 39730 units, achieving a year-on-year increase of 291.4%, properly outperforming the market. Haval H6, the past winning general, also lost the championship again, and fell to the fourth place in the list, sales of only 19303 vehicles, with a slight increase from 18790 vehicles in February, but to be honest, the data of these two months is already low for the Haval H6, compared with the sales of 34,000 vehicles in March last year, almost cut, down 43.7%. The "low sales" of two consecutive months can't help but make people wonder whether Haval H6 has reached a bottleneck in development. However, the Great Wall has responded that the reason for the decline in sales is limited production capacity.
Compared with the downturn of Haval H6, Changan can be described as more courageous, in March two SUV models entered the top 5 of the list, and CS75 finally achieved a rebound, monthly sales reached 22811 units, ranking third, but there was still a 24.8% decline year-on-year. Another SUV model CS55 sales also reached 17176 units, a year-on-year increase of 63.5%, in the fuel SUV is the highest growth model, it is not difficult to find that since the addition of the second generation CS55PLUS, the sales of this car has been rising, excellent internal and external design and the strong power performance of the Blue Whale engine, providing a great impetus for it.
However, the best-selling domestic SUV model in March was the BYD Song series, with sales reaching 26,723 units, an increase of 143.8% year-on-year. New energy is the current development of the general trend, especially under the high price of oil, consumers may pay more attention to the economy of the car, BYD DM-i technology not only solves the endurance anxiety and charging anxiety of pure electric vehicles, but also higher energy savings than fuel vehicles, and since the launch of DM-i technology, BYD's sales growth is also very rapid, it can be seen that the way of taking into account both has been well received by consumers.
From the above, it is not difficult to see that the internal pattern of domestic SUVs has actually undergone a lot of changes, in the past we talked about the domestic SUV three generally refers to "Haval H6 Changan CS75 Geely Boyue", but in today's ranking, it has become "BYD Song, Changan CS75 Haval H6".
Boyue completely fell out of the list, this model has not been replaced for too long, in recent years, the modification is mostly focused on design and other aspects, the engine equipped with the core power is still the older generation of 1.8T, from the technical point of view is obviously backward, performance and economy are not dominant, it is not surprising that more and more consumers have abandoned.
Geely's current focus is obviously more on the top of the mid-to-high-end star, the Star Yue L sales reached 11,049 units in March, this model price is higher than most of the domestic compact SUVs, but provides leapfrog product power, such as comparable to the wheelbase of medium-sized SUVs, strong power performance, and tasteful interior and exterior design, so that consumers feel that the value for money, but also for the Geely SUV to establish a more positive, quality reputation.
In the top 15 SUV sales list in March, there are 7 domestic SUVs, accounting for almost half, which is a very good result. In addition to the above models, Changan Auchan X5 also ranked ninth with sales of 12812, an increase of 17.6% year-on-year, and close to the people and high cost performance are the biggest labels of this car.
Finally, there is the Ideal ONE, which sold 11,034 units, up 125.2% year-on-year. The ideal ONE not only broke many people's prejudices about range extender cars, but also grabbed a part of the market share of luxury SUVs at a price of more than 300,000, which is quite successful in any way.