More pleasing than Tesla, selling more than 60,000 units a year! Similar price point, still staring at BYD Han?
New energy vehicles are indeed one of the biggest outlets in recent years, which inevitably has a large number of new car-making forces, three years ago is still chaotic, such as the existence of a part of the PPT car circle money movement, some brands can release a number of new cars at the same time, and the declared level of technology is very high, the result is that mass production models can not land at all, let alone sales. Of course, there are also some of the more excellent new power brands, which is a typical big wave of sand and sand, and gold will always stay. Xiaopeng Automobile is one of the benchmarks, especially the Performance of the Xiaopeng P7 market that takes the high-end route is quite outstanding.
Compared with those new forces new energy vehicles that have been sold after the listing of dismal sales and finally stopped production, Xiaopeng P7 has now stabilized the basic disk, as a very young product, the cumulative sales volume of the entire 2021 has exceeded 60,000 units, many of which have reached more than 7,000 units in a single month in some months, which is already a big hit in the new power brand, if you consider the Xiaopeng P7 all-series pricing at more than 200,000 levels, such achievements are even more rare.
Can quickly become popular, product positioning is definitely an important factor in the first place, Xiaopeng P7 accurate positioning of medium-sized B-class field, although it claims to be B-class, but can achieve the marketing strategy of Tianji horse racing, because the actual space performance can fully match the C-class, after all, the total length of the body is 4880mm, the wheelbase is very close to the three-meter mark, if you take the Camry Accord and other products to compare, the rear space of the Xiaopeng P7 is obviously much more spacious.
Nowadays, the young people's car consumer market, design ability has also become a major selling point, just Xiaopeng P7 looks very pleasing, especially more than Tesla's same price model, which is due to the relatively flat sports appearance style. The total height of the body is controlled at 1450mm, but the width is nearly 1.9 meters, and the flat visual effect is very in place.
The front face has a running water light belt effect through the style, and the side of the body is a very smooth coupe back roof line, and the beauty of the partial line transition is not inferior to Porsche. If you pay more attention to the face effect, the logo design of Xiaopeng P7 is also a plus, and the logo shape of some new forces brand is indeed very sloppy, while the X modeling logo of Xiaopeng Automobile is extremely recognizable and looks cool.
The level of intelligence is also the core selling point of the new power brand now, thanks to the intelligent platform of Xiaopeng Automobile, xiaopeng P7 is all supporting the OTA upgrade of the whole vehicle, which does not have to worry about a car becoming obsolete after a few years, it is like buying a mobile phone, the hardware is unchanged, every once in a while you can upgrade the system, the experience will definitely keep pace with the times.
In addition, in terms of intelligent driving assistance system, the main version of the model has many sensors, supports full-speed adaptive cruise, 360-degree panoramic image, parking lot memory parking, and the car experience will be much more convenient than traditional fuel vehicles. The interior design of the car is almost no complex traditional buttons, most of the functions can be controlled through the interactive system, the soft package material is not stingy, and the Danna audio is also equipped with intelligent lighting language.
The above is actually considered soft power, the reason why Xiaopeng P7 can break out of the siege, the most critical selling point is of course hard power, the current new energy vehicles are not as important as the fuel vehicles pay attention to the three major pieces, but the core motor and battery pack are also very important two major pieces. The minimum entry-level version of the Xiaopeng P7 provides a 267-horsepower rear-drive motor, which is actually enough for daily use, and the zero hundred acceleration score of 6.7 seconds can be comparable to some entry-level small steel cannons.
However, the 6.7-second performance in the new energy vehicle circle is not a ceiling, today's trams can run to 5 seconds at any time, so Xiaopeng P7 in addition to the basic low-power version, there is a more aggressive performance version of the model, front and rear dual motors composed of four-wheel drive, comprehensive performance output of 430 horsepower, which directly increases the zero hundred acceleration performance of the whole car to 4.3 seconds, enough to rival the million-level fuel performance car.
As for the battery life anxiety problem that most people are more worried about, Xiaopeng P7 gives a very rich ladder configuration, the most entry-level version of 480 km endurance, which greatly lowers the price threshold, which is more suitable for those who basically do not go far away, if only suitable for daily commuting or outings, the endurance of 480 km is not too much pressure.
Further up, there are 562 km version, 586 km version, 670 km version, the highest can reach 706 km endurance, which is still considered to be the pyramid tip of the ultra-long endurance this year, which is converted to a longer range than most fuel vehicles after filling up with fuel. Xiaopeng P7, ultra-long endurance intelligent coupe, click to view details!
The price threshold of Xiaopeng P7 is 239,900, and the price of the original modified design version of the butterfly door with the top is 429,900.
The overall price range span is indeed very large, but the price of the main model of the real volume is the opposite of BYD Han, in contrast, the Xiaopeng P7 design is more youthful, so young people have no need to stare at BYD Han, such excellent car-making new force products are also worth understanding.