Text/Shore Qing
In March, the car market, which has just shown good development prospects, has ushered in the impact of the epidemic, and Jilin, Shanghai, Guangdong, Jiangsu and other places have been affected, and many car companies and suppliers can only stop production and wait for the epidemic to improve and resume work.
According to the March sales data released by the Association of Passenger Cars on April 11, the retail sales of domestic narrow passenger cars in March this year were only 1.579 million units, down 10.5% year-on-year and 185,000 units less than the same period last year.
First, Changan Automobile's wholesale sales ranked first
Although the impact of the epidemic has affected many car companies, it is not all. In the external high-pressure environment, Changan Automobile showed all the strength to go all the way up, winning the first place in the wholesale sales list in March, leading with a record of 132,000 units.
Although Changan Automobile has previously won the championship in its own brand sales with its sales of star models such as CS55, CS75, and UNI series, it is the first time that it has won the championship of the wholesale sales list. In the specific sales, the second-generation CS75 PLUS has played a big role, and the new grille of the whale tail hitting wave, automatic parking, and super high cost performance have made him a hot SUV star product.
Coupled with the launch of Changan UNI-V, Changan UNI-K iDD and other products, the perfect product layout and ultra-high product competitiveness have contributed to the current hot sales development of Changan Automobile.
In retail sales, Changan Automobile also performed well, with a sales performance of 120,000 units to sit on the throne of its own brand sales champion, but also became the runner-up in the retail list, while FAW-Volkswagen, although affected by production capacity, fell by about 40% year-on-year, but the performance of 126,000 vehicles is still ranked as the retail champion, in addition, BYD's retail sales in March reached 103,000 vehicles, also entered the "100,000 club". Only three achieved their goal of selling 100,000 a month this month.
Second, the penetration rate of independent brands has increased
The top three on the throne of the independent brand occupies two seats, for the domestic major independent brand car companies is undoubtedly an incentive, in fact, in recent years, the performance of independent brands has been in a stable rising stage, in the field of SUV traditional fuel vehicles, Changan's CS75 series and Great Wall Motors' Haval series has been "scorching the battle" "victory and defeat are inseparable", have opened a cost-effective and highly intelligent inner volume, the product performance of the two can be said to be a ride.
In the field of new energy, BYD is far ahead with its exclusive DM-i hybrid and blade battery, and the models of the Dynasty family series are even more difficult to find, after BYD declared that "discontinued fuel vehicles" became the world's first car company to stop the production of fuel vehicles, which created a lot of momentum for it, and also attracted the attention and interest of many consumers.
Followed by Geely Automobile's retail sales of 93,000 units in March, Great Wall Motors was affected by the epidemic but still ranked seventh with a performance of 74,000 units, driven by these leading enterprises, the sales volume of independent brands in March reached 48.2%, an increase of 11.5% year-on-year, and the cumulative share in the first quarter also reached 48%, an increase of 9.7% year-on-year.
After years of tempering and precipitation, independent brands have finally gradually risen, showing everyone a new look, with high-quality products and reliable sales results to prove that independent brands are also outstanding. Looking back at the dazzling achievements of the four, behind them are all self-developed technologies in the field of technology, and constantly bring consumers cost-effective and excellent quality products, which is undoubtedly an inspiration and flaunting for the independent brands of the second and third echelons.
Third, the supply of new energy vehicles is in short supply
For the vigorous vitality of the new energy industry, some insiders have given optimistic speculation, it is expected that by the end of this year, the market penetration rate of new energy vehicles will reach 35%, perhaps many people think that the data is too exaggerated, but from the sales data released by the Association of Automobile Associations and car companies, on March 21-27, the total sales volume of the passenger car market was 296,000, and the penetration rate of new energy vehicles reached 34.2%, which was almost the same as the 35% ultra-high penetration rate previously speculated.
In March, the retail sales of the new energy market were 445,000 units, while the wholesale sales were 445,000 units, an increase of 137.6% and 122.4% respectively, and the penetration rate of independent brand new energy reached 46%, ANDD, Changan, Great Wall, and Geely have released exclusive hybrid technologies to march towards the new energy market.
Since the year, oil prices have repeatedly begun to grow crazy mode, once reached the "nine yuan era", in the face of the high pressure impact of oil prices, but also aroused many consumers to buy new energy vehicles, and the penetration rate of new energy vehicles is gradually heating up, from the current situation, the penetration rate of 35% at the end of the year may not be just an optimistic expectation.
Write at the end:
The rise in oil prices is undoubtedly the best advertisement for new energy vehicles, but the conflict with the impact is naturally the decline in the market share of fuel vehicles, coupled with the impact of the epidemic shutdown, who will spend the next champion, which is still full of unknowns.
But it is such a challenging status quo that makes car companies catch up, constantly surpass, and inject a stream of living water into the entire car market, of course, it is naturally a good thing for consumers, after all, car companies have played the "inner volume", and in the end, it is not us who really benefit?