Relying on the ideal ONE product, ideal car in the domestic new energy vehicle market has been working hard for a long time, although the sales have been gratifying, but the product line is not rich enough will inevitably give people a feeling of weakness, and this year's ideal second model - ideal L9 is finally going to go public and officially meet with everyone. However, the ideal L9, which is also aimed at the grandfather and the main family, with higher positioning and more expensive price, can it become a continuous hit like the ideal ONE?
Let's start with the ideal L9
The ideal L9 is positioned as a large SUV, with an estimated price of 450,000-500,000 yuan, a body size of 5200/1998/1800mm, and a wheelbase of 3100mm. And in addition to positioning and size, the new car, whether it is performance, endurance, space, configuration or price, is higher than the ideal ONE.
In terms of appearance, the overall shape of the ideal L9 still follows the design concept of the ideal ONE, and the square shape with the larger body size can better take into account the riding space in the rear of the car and bring a better riding experience.
The front face of the ideal L9 has made major changes, the upper part of the new car adopts a closed grille design, the line design is more sharp, and the active grille is introduced under the bumper, the overall shape is more rounded and simple, and it can bring a relatively lower wind resistance coefficient. But compared to the ideal ONE, the L9 is less interesting and stable.
The ideal L9 adopts a split headlight design, the top through-type star ring daytime running light is not only as a decoration, it is reported that it may be combined with the driver assistance function, the surrounding vehicles and pedestrians to make corresponding prompts, has been told that the car is in the state of driving assistance. However, the most jumping part of the whole front of the car may be the split headlights, and I don't know if it is collusion with Xiaopeng's designer...
The side and tail styling has not changed much, but some details have been adjusted, such as the replacement of hidden door handles, low wind resistance design of five-frame wheels, taillights more straight, while ensuring that the level of the model atmosphere and stable tone at the same time, adding more aerodynamic design, but also make the new car as a whole look more simple.
The interior part has been interpreted in more detail for everyone in the previous ideal exposure pictures, and will not be repeated here, interested friends can click to view - "About the ideal L9, what else do you not know?" 》。
In the power part, the ideal L9 finally abandoned the 1.2T three-cylinder engine that has been criticized by everyone and replaced it with a 1.5T four-cylinder engine using the Miller cycle. At the same time, the new car will also be equipped with a fully developed flagship extended range electric system, chassis control system and central domain controller. The battery pack capacity of the new car is 44.5kWh, the CLITC operating range is 1315km, of which the pure electric endurance is 215km, and the fuel mode heat engine energy consumption CLTC is 5.9L/100km.
As the flagship model of a new power brand, it is naturally not ambiguous in terms of intelligent configuration. The ideal L9 will be equipped with the self-developed flagship intelligent driving system AD Max, and a higher level of hardware redundancy for intelligent driving, including a 128-line lidar, a global resolution of 1200x128, and a point cloud number of 1.53 million / s, in the scene of limited cameras, can ensure the accuracy of the system's environmental perception. Although the ideal L9 only uses a lidar above the front of the car, from the data point of view, in the currently known mass production of vehicle-grade lidar, the comprehensive performance of the lidar on the ideal L9 is still very strong.
At the same time, the system hardware also contains 6 8 million pixel cameras and 5 2 million pixel cameras, of which 2 8 million pixel front view camera recognition angle range of up to 120 °, the farthest recognition distance up to 550m.
In terms of software, the ideal L9 will be equipped with two NVIDIA Orin-X driver assistance chips, which can finally reach 508Tops, and the dual processors are redundant with each other's computing power, providing more stable and fast operating conditions for the vehicle's driving assistance system. The ideal L9 with such strong conditions will also achieve richer and more comprehensive pilot driving assistance functions.
What are the competitors of the Ideal L9?
In fact, instead of asking what are the competitors of the ideal L9, it is better to ask directly: Does the ideal L9 have competitors?
As a large SUV, the ideal L9 has a body size similar to that of BMW X7 and Mercedes-Benz GLS, but the price is almost half of the first two. It can be said that the same positioning as the ideal L9 is more expensive than it, and it is not as expensive as it is priced.
Although the ideal L9 has some taste of sword side, it has to be admitted that in the price range of 500,000, the ideal L9 has no opponent! Because the market segments of medium and large and large SUVs are already very small, it is precisely because of the small size that the needs of users will become more accurate and clear.
The ideal L9 is to grasp the needs of this part of the family users: weekdays can rely on pure electricity commuting, weekends or holidays can take a family outing. At the same time, the larger space, the five-screen interaction in the car, thermostatic cooling/incubator, and the rich comfort and intelligent configuration can bring experiences that other models of the same class or price range do not have.
It can be said that the precise market positioning makes the ideal L9 unique.
Will the L9 be the ideal next blockbuster?
Although the ideal L9 is much more fragrant than the ideal ONE from all aspects of the parameters, the larger body size and space, the higher-end driver assistance software and hardware configuration, and the richer and better car experience also make the ideal L9 have the potential to become a popular model, but the upper limit of the price still determines that the sales of the L9 are doomed to be inferior to the ideal ONE.
Even if the ideal L9 can accurately grasp the needs of the target user, and even dig out the hidden needs of the target users, but the consumers with this part of the demand are still a minority after all, in the face of such a price of 450,000-500,000 yuan, how many people can be willing to pay for it?
Just as many people plan to buy an Apple mobile phone, they know that the iPhone13 Pro Max is more delicious to use, but the most popular is still the iPhone 13, which is relatively lower in price, because it can already meet the needs of the vast majority of users.
But if we change our thinking, if the ideal L9 in the real car after the official listing of the overall product force, driving texture can have a performance in line with the price of 500,000, coupled with the new car after the listing can launch a more attractive replacement preferential policy, perhaps L9 can really become this year's new energy market in the level of 500,000 explosive models, after all, whether it is word of mouth or brand influence, ideal ONE has paved the way for the ideal L9, but whether it can continue to sell like the ideal ONE, It also depends on the strength of L9 itself.