Xiaopeng Automobile's delivery volume broke the record again, P7 into the Fixed Poseidon Needle, has survived the embarrassing period?

Recently, Xiaopeng Automobile officially announced the report card for March 2022 and the first quarter. In March, 15,414 new cars were delivered, once again surpassing NIO and Ideal, and the delivery of P7 reached 9,183 units, which is officially said to have set a new record for pure electric models of new forces. Of course, this premise is that Tesla and Aeon are not counted within the new forces, otherwise Aion Y of Aeon will exceed this number. But in any case, Xiaopeng Automobile has indeed become more and more stable in the past six months, and its sales have been rising steadily.

Pushing forward two years, Xiaopeng is almost the most undesirable new force. I didn't expect it to be able to counterattack to this point, which was also unexpected by many people. How exactly does it do it? Let the kung fu car take everyone to see it together.

(1) From being overwhelmed to being proud of the spring breeze, P7 becomes a small Pengding sea god needle

Xiaopeng Automobile is a representative enterprise of Internet car manufacturing, and its earliest start is the investment of Internet giants such as UC founder He Xiaopeng and YY founder Li Xueling.

And Xiaopeng's technical personnel purchase is also particularly interesting, both from GAC, BMW, Ford, Toyota and other well-known vehicle companies engineers, but also absorbed a lot of Bosch, Delphi and other international suppliers of personnel, but also a lot of Samsung, Huawei, WeChat and other IT companies such as cross-border technical personnel, which makes it from the beginning, the idea of car building is very different from traditional enterprises.

In September 2016, Xiaopeng released the beta version of the first model, Xiaopeng Motors, and delivered the first batch of 39 new cars in January 2018, although the number is not large, but Xiaopeng Motors' execution has been unanimously praised by the industry. Then in December 2018, Xiaopeng Motors announced the official launch of the G3 and started delivery at the same time.

From the perspective of the time, the product strength of G3 is actually quite good, as a model produced by a pure electric platform, the innovative new energy design is eye-catching. Simple interior, good smart performance, 8.4 seconds of 0-100km/h acceleration time is not bad. It can be said that at that point in time at the end of 2018, the competitiveness of this car is still quite good.

But only 9 months later, Xiaopeng launched the 2020 G3, and the cruising range was directly increased by 169km, causing an uproar. This is obviously to take the Internet thinking to the field of car building, the Internet field is indeed iteration is very fast, a year of vicissitudes, but the users who buy a car do not see it that way. The fledgling Xiaopeng encountered the rights protection of many car owners, and was once very embarrassed, and finally chose to give a series of subsidies to old users to calm down.

Fortunately, Xiaopeng quickly launched a new flagship model P7, which quickly stabilized the pin. Whether it is for Xiaopeng Automobile or for the domestic new energy automobile industry, Xiaopeng P7 is a very important model.

For Xiaopeng, it quickly grew into a sales force, and now it has been able to sell more than 9,000 a month, as a new force to produce 200,000 + cars, this achievement is still very amazing. For the domestic new energy industry, Xiaopeng P7 and BYD Han are two trump cards to resist the invasion of Tesla Model 3, which has kept everyone's confidence in domestic cars going to the high-end.

In September 2021, Xiaopeng P5 was officially put on sale, and its appearance caused a wave of enthusiasm. It is not as amazing in design as when the P7 was first launched, but there are no small innovations in the concept of space, and there has been a great progress in intelligence, and even with lidar, it has quickly won the favor of young people.

In June this year, Xiaopeng's new flagship model, the G9, will be launched. One car a year, Xiaopeng has become a popular fried chicken on the market.

(2) Dead bump Tesla, Chinese thinking meritorious

Xiaopeng now sells two cars, P7 and P5, and the main competitor is actually tesla Model 3. At the technical level, Xiaopeng has also always admired advanced electrical architecture, and actively tackled automatic driving and fast charging, which is also very close to Tesla.

Most users who choose Xiaopeng P7 have basically compared Model 3, and their comparison is very interesting. For example, the Model 3 has quite good control, with double wishbones plus multiple linkage suspension, which has a good acceleration experience. The P7 is actually the same double wishbones plus five links, and found a European team to adjust, in driving, it is the closest model to Tesla in the same class.

For example, Tesla's Autopilot driver assistance system is very easy to use, and it can also be equipped with a more powerful FSD, which has almost no opponents in China. But Xiaopeng also has the city NGP function, and has the best intelligent parking system of the same level, the speech recognition function is also very powerful, and the experience in use is also quite good.

That is to say, in the most prominent part of Tesla, Xiaopeng is basically the closest car company to Tesla in China. And it does not have some problems with Tesla, the interior design is luxurious, and the overall workmanship is also remarkable.

Although there is no excessive pursuit of endurance, like the 2022 P5's endurance is "only" 510km, but the P7 has launched a version with a range of 700km+. Then Musk said that the radar is useless, and the Xiaopeng P5 backhand is equipped with lidar, and it proves useful through various "actual battles".

If Tesla is a representative who likes to push new technologies, Xiaopeng is a representative of pragmatism, climbing the technology tree has not fallen, and there is no obvious shortcoming, it will not go to extremes like Tesla, which is a very typical Chinese thinking. It can be said that the two cars of Xiaopeng have been pulling tesla's wool, and with the advantage of this dislocation competition, they have achieved good market performance.

The next G9 will be a blockbuster product of Xiaopeng, the latest XPilot 4.0 assisted driving system, a new generation of all-vehicle electrical architecture, 800V-480KW super fast charging, and air suspension this luxurious configuration. If the price is right, it is expected to perform well again.

From G3 to P7, Xiaopeng has achieved high-end, from P7 to P5, Xiaopeng has achieved youthfulness and practicality, starting from G9, it is going to climb to the luxury field, which can be said to be a step by step.

(3) With the development of efforts, the challenge of Xiaopeng is still there

Not long ago, Xiaopeng announced the 2021 financial report, they invested 4.11 billion yuan in research and development in 2021, an increase of 137.6% year-on-year, which is very prominent in the new forces. And He Xiaopeng has announced that R&D investment in 2022 will be more than in the past two years combined.

Full-scene intelligent assisted driving is still the direction of Xiaopeng's efforts, of course, it is not as radical as Tesla. At present, it is mainly to realize the high-speed NGP intelligent navigation assistance driving function, and realize automatic driving on highways and urban expressways covered by high-precision maps. Of course, there are also full-speed adaptive cruise, lane center control, adaptive corner cruise, intelligent lane change assistance these functions will also be continuously improved, in these main scenarios of daily driving will liberate users.

Its automatic parking function has been able to adapt to some special difficult parking scenarios, such as narrow parking spaces, night parking these functions can be completed. Its intelligent control system pays more attention to the intelligent control of the car itself, which is much stronger than the competitors with only some Internet entertainment functions.

Compared with other new force car companies, Xiaopeng's "intelligent" label can still stand.

Next, the focus of Xiaopeng's research and development will gradually shift to manufacturing. For example, through the platform system, to promote xiaopeng in the manufacturing process of change, after all, xiaopeng has formed a certain scale, in the case of premium capacity is not low, the gross profit margin is not as high as imagined, its expense rate actually has a lot of room for decline.

Tesla has shown that the optimization of electric vehicle manufacturing can actually significantly reduce costs and improve profit margins. According to the latest data, Tesla's profit margins have surpassed luxury brands like Porsche. In theory, Tesla can do it, Xiaopeng can at least do it close.

(4) Kung Fu shooting

As a representative of Internet car manufacturing, Xiaopeng Automobile has survived the most difficult period. Now sales, product line composition, technology accumulation in all aspects have a good performance, every year a car can basically bring a lot of surprises.

The next G9 will be an important part of Xiaopeng's impact on the high-end, whether it can ensure the continuous growth of sales, continuously improve the brand's bicycle price, and obtain a double harvest of sales and profits, will determine how far the Xiaopeng brand can eventually go.