As one of the new forces of Internet car manufacturing, Ideal is very low-key compared to Xiaopeng and Weilai, and even its models are currently only ideal ONE for sale. But strangely, when it comes to the evaluation and discussion among consumers, the ideal and ideal ONE are not inferior to Xiaopeng and Weilai.
Evaluate the ideal ONE of polarization
Among the many models, there are few models that can be evaluated by the ideal ONE to the extreme. Loved it immensely, hated it immensely. As a model that accurately cuts into the pain points of thirty-year-old dads, its comfort, power, and space are very good, and it can be said that it has no competitors of the same type in the market.
But for the consumer group that is not in the target user, this is a lump of "industrial waste", without any own technology, plus the core components of the patchwork, the whole integration of loopholes.
The much-maligned integration technology
The 1.2T east coast engine actually uses 95 gasoline, the 60kW "slow" charge is difficult to accept, and even the auxiliary turn signal technology must be placed on the home page to promote and other behaviors, so that netizens realize that this car will not have any cutting-edge technology. Even hybrid technology is a relatively old range extender hybrid because there is no good engine and transmission technology. This is also the main reason why ordinary car consumers look down on the ideal ONE, but accurate user positioning has saved it.
The ideal of accurate and vicious vision
Compared with Weilai and Xiaopeng, the ideal is much worse in terms of hard power in technology and funds. So at the beginning, most of the Internet car companies referred to Weilai, Xiaopeng and Weima, and the ideal company, which is poor and unskilled, has not actually entered the eyes of too many people. And the fact is indeed that the ideal has no money and no technology, and can only build a model. In this severe situation, the ideal created the ideal ONE with a poisonous and accurate vision, in a piece of "this can also call a car?" The voice of doubt has become the head brand of the new forces of Internet car manufacturing, and has completed the reversal of the sky.
Families with multiple children around the age of 30, this is the ideal ONE target user. I have to say that the ideal of this precise positioning is quite powerful, it calculates that this type of person pays more attention to the riding experience, riding space and comfort configuration than performance and technology. It just so happens that none of these things are too technically difficult, so the ideal can use lower technology and cost to create the ideal ONE model. Although there are not no models with the same positioning on the market, these models do not understand the needs of users like the ideal ONE.
The advantage of the ideal ONE is that its comprehensive performance is most in line with the needs of 30-year-old dads, the large space in the second and third rows and the comfort configuration, the long enough pure electric mileage can meet daily use, the hybrid mode of fuel can also run so that it has no mileage anxiety, etc. In this positioning, the model that really grasps the user's pain point is only the ideal ONE.
In 2021 alone, the sales of the ideal ONE exceeded 90,000 units, as a model priced at 338,000 yuan, this achievement is enough to stand out from the crowd, so that the ideal of no money and no technology can now launch its second model.
summary
The emergence of the ideal ONE shows that car manufacturing is not entirely technical work, consumers are not only staring at power and technology, and there are many market segments of domestic cars that can be tapped. Maybe in a few years the ideal ONE will be lower evaluation, but at least now it solves the needs of many people and teaches many car companies a lesson.