Mark-up marketing for Toyota is already a routine operation is not strange, under normal circumstances the price increase strategy will bring hot sales, but often in the river where there are not wet shoes, Toyota Race that this is not overturned, once thought that the king now sells more than a thousand month has become a problem, absolutely their own demon cool.
Toyota Syna, The Magic Car MPV, absolutely hangs the Buick GL8. Before the new car was launched, everyone had high expectations for Toyota's dad car, because both from the perspective of product strength and brand value, Toyota Saina is a blockbuster model. Officially launched in October last year, the price range is 30.98-40.58 million, compared to the starting price of GL8 230,000 or so is much higher, but the Sai Na is indeed one of the few family-oriented seven-seat models in the current MPV market, which is more suitable for family travel than the Buick GL8's strong business atmosphere, so this price is still a rare good car although the sincerity is insufficient. Then the news of the price increase came out, and the car must add 100,000 if you want to go before the year! After the year, the price of the car is also increased by 60,000 to 80,000. As soon as this news came out, it was not possible to buy an MPV of four or five hundred thousand, but it was not something that ordinary families could afford, and Toyota Saina was directly pushed to the cusp of the storm.
What about the specific sales of Xena? According to the sales volume of the association, the monthly sales of Xena in November are only about 500 units. It is said that some 4S stores in Beijing can immediately pick up the car at a price increase of 30,000 or 40,000 yuan, even so, the sales volume of December at the end of the race still did not break 1,000, not to mention compared with buick GL8, even the top ten can not see the shadow of Xena.
In contrast, the product itself, the whole series is equipped with 7 airbags, full speed adaptive cruise, safe driving assistance system, electric sliding door, keyless start and so on. The wheelbase also reached 3060 mm, powered by a 2.5L engine + oil-electric hybrid system, the maximum power is 183 kilowatts, both in design and configuration have the strength to compete with the Buick GL8, coupled with the brand value bonus, Toyota Sai Na is indeed a good car, not to say that it has to surpass the GL8, but it is also impossible to fall into such a bleak point.
So Sai Na can fall to today's bleak point, completely rely on their own demon too much, dealer price increase addiction, brand supervision inaction, if this is a high-end model that costs more than a million, then the price increase is understandable, but Toyota Sai is an MPV for the public family, the price and positioning group have a great deviation, the final result is only cool. Such a high-open, low-going model, it is difficult to have any good performance in the new year, even if it can be done without price increases in the future, it is difficult to regain the trust of consumers, but it is a pity that saina is such a "good car".