Beautiful changes are quietly happening.
Written by: Jiang Yanlin, director of the tram office
Hello everyone, I'm the head of the train room, I haven't seen you in a long time.
When the green festival is in place, the apricots by the Wanshu River are newly opened overnight. With the rejuvenation of the land, the new car-making forces have also released their delivery results in March.
We have a group of friends on the 31st on the 31st issued their own preview, saying that under the multiple influences of the international situation and domestic affairs and supply chain situation, it is estimated that new cars cannot have too commendable data and achievements, and the order volume may not be considerable. However, the reality of the situation still broke his imagination.
The ideal is still strong, zero running, Nezha rising. And "Xiaopeng Sanlianzhuang" became the biggest topic of the tram lab's car friend group on the 1st day.
Xiao Peng, the new forces "hand over" the crown
In March 2022, Xiaopeng handed over a total of 15,414 smart cars to its scheduled customers, of which Xiaopeng's ace model P7 delivered 9,000 units in a single month, reaching 9,183 units, which is about to break through the monthly sales mark of 10,000 vehicles.
So far, the cumulative delivery volume of Xiaopeng Automobile has exceeded 170,000 units, and in the next one or two months, Xiaopeng will become the first new car-making force to enter the 200,000 delivery mark. A great breakthrough after completing "from 0 to 1".
If we expand the scope of reference and summarize the delivery volume of the "New Car Five Tigers" in the past three quarters, we can still see new data that the outside world has not noticed:
Xiaopeng has become the first new car-making force to complete the delivery of 100,000 yuan in three quarters.
In the whole of 2021, Xiaopeng's total delivery volume in the four quarters was "only" 98,155 units, almost breaking the 100,000 mark. And Now Xiaopeng, who has sold more than 100,000 in three quarters, may hand over the ruling delivery bill in 2022.
The head of the "Five Tigers" seems to have begun to really get out of position. What is more "terrifying" is that in the period of "new forces of post-car manufacturing", the year-on-year ideal and Weilai's delivery results, Xiaopeng began to show exponential year-on-year growth changes.
In the past, inside and outside the circle, Xiaopeng, Weilai, and the ideal were called "electric three fools", and He Xiaopeng, Li Bin, and Li Xiang were also "difficult brothers and difficult brothers", and the cash reserves could not last for half a year when it was most difficult.
"Wei Xiaoli" is their reputation after the new car circle shows a more stable state, and even some "enterprises outside the circle" Aian also wants to turn themselves into a new force category of car manufacturing through mixed reform, and what "Xiao Li Zero", "Ai Xiao Wei", "Xiao Li" and other packaging combinations emerge in an endless stream.
And careful friends have found that no matter how the nickname is reorganized, the word "small" has always occupied a place. However, if you want to really enter the "bureau", do you only need sales? Or is it that Xiaopeng Motors is becoming more and more stable, just because of good sales?
Second, the flash in the pan is still steady and steady
On the afternoon of December 1, 2021, Xiaopeng Motors announced that the delivery volume in November exceeded 15,000 units, and the sales of various models continued to reach new highs. Well-informed multi-head institutions have rushed ahead of retail investors, Hong Kong stock prices have risen in a rumbling manner, and a small group of wealth free to eat and drink is also very lively.
I have always dreamed of embracing freedom, and consulted a Hong Kong investor in the group: Where is the trend and ceiling of Xiaopeng Automobile stock? He told me a very encouraging answer: break the hundred (US stocks) within a year. At that time, Xiaopeng's U.S. stocks were worth $50.
Standing today to re-look back at the remarks of this big brother, although the stock market is constantly changing due to the international situation and industry conditions, but in reverse interpretation, the investment circle has been optimistic about the sustainable value of Xiaopeng Motors, which is very different from the performance of the investment circle in 2019.
In 2019, the domestic economic growth slowdown, the decline in automobile consumption capacity, the reduction of subsidies for new energy vehicles and other factors have occurred at the same time, and the new forces of car manufacturing are worried about internal and external troubles, facing many difficulties, and the first to bear the brunt is funds.
The most difficult time is the second half of 2019. "The fastest this year, the slowest next year" is actually not just a joke about Weilai. I have talked to many Xiaopeng and Weilai employees about this matter privately, and everyone is holding their breath in their hearts, but they don't know where tomorrow is, so they can only grit their teeth and run and insist.
During the eleventh year of that year, Li Bin met with investors in Hong Kong. After Hearing this, He Xiaopeng went to Hong Kong to find him, and two desperate entrepreneurs sat together at the Disneyland Hotel, chatting in front of the glass window by the sea until the early hours of the morning. They discussed a lot of self-help options, and even talked about mergers —of course, they didn't get to this point, and fortunately they didn't.
Xiaopeng Automobile successfully raised funds at the end of the year, and Weilai also survived on another track. Of the $400 million in cash and billions of yuan in bank loans that Xiaopeng Motors received, He Xiaopeng himself paid half of the $400 million.
Self-built production system, self-built self-operated energy supplementary measures, self-research on products and technologies - all of which are money-burning things.
"Planning and then moving" and "preparing grain and grass to fight the world" are the insistence of He Xiaopeng and Xiaopeng Automobile from beginning to end. Not only in 2019, from the founding of Xiaopeng Automobile in 2014, and even in the past 2021, Xiaopeng has continued to invest and steadily step forward, especially in products, intelligent technologies (intelligent driving), core vehicle systems, and energy replenishment measures.
According to the XPEV2021 financial report, Xiaopeng Automobile invested 4.11 billion yuan in R&D expenses throughout the year, and landed important achievements such as NGP, VPA, P5, G3i, and 800VSiC high-voltage platform. According to people familiar with the matter, VPA-L, CNGP, G9, XPILOT4.0, etc., which are more concerned by the industry, will also blossom in 2022-2023.
Open stores to increase consumer contacts, and make every effort to build supercharged piles to enhance user confidence in using cars... Yes, Xiaopeng has done a lot of things and done a lot of things. And the brand power of Xiaopeng Automobile is also on the rise. There are no longer so many people who hate the word "Xiaopeng", and even some people say: I bought Xiaopeng cars because of the name Xiaopeng. How interesting it is.
In the past, we said that there were more than fifty new cars, no more than three of them could survive, and the more pessimistic view was that there were only two or even one.
From a hundred contending to five tigers, some enterprises are short-lived, while some enterprises have actually just blossomed.
Third, can afford to lose, can't afford to lose, will not lose
In July 2021, Xiaopeng Automobile delivered the first anniversary. At the scene of the Chengdu offline event, He Xiaopeng was particularly happy, he said, "Thank you for your support as always." But I guess at that time, he couldn't imagine that Xiaopeng today had changed so much. Because at that time, he said: "In just one year, the accumulation of more than 30,000 Xiaopeng P7 users has been completed, which is exciting."
According to the current development, Xiaopeng P7 has exceeded 110,000 deliveries, and 30,000 P7 bicycle deliveries will soon be completed in three months, two months, or even one month.
In 2014, He Xiaopeng sold his UC to Alibaba, realizing his dream of being 17 years old – wealth freedom. He Xiaopeng, after the freedom of wealth, did not have the freedom of the soul. Even in the mansions in Guangzhou, in the yachts in Hong Kong, and even at Alibaba's president's meeting.
He began to make a lot of investments and wanted to start again, and Xiaopeng Automobile was just one of his many investment projects at that time. At that time, he had many projects in his hands, billions of cash in hand, and he could afford to lose, but he was not afraid to lose.
After the second entrepreneurship, all in Xiaopeng Automobile, He Xiaopeng began to "jump up and down", full of "entrepreneurial hormones". He began to challenge himself in uncharted territory, leading Internet people and traditional car builders to compete for PK and friction. Naturally, he came up with a lot of whimsical ideas, such as my Xiaopeng G3, which has a roof camera, which is a "hat-like" device that can rise up and look around the road environment. He even thought about making it into a small flying machine to observe the road ahead.
Last year, the G3's redesigned model, the G3i, was released, and he personally cut out the design he had insisted on adding. Because of the low penetration rate, it has increased a lot of costs in vain. He also no longer uses mobile phones so often as a metaphor for the process of car building, "the difference between mobile phones and cars is still quite large."
This is the process of his learning, and the gains and losses are all wealth. But he has indeed changed the car-making thinking of traditional automakers to a large extent, and even created an intelligent road for Internet car-making.
He Xiaopeng continues to adjust his mentality and state, and Xiaopeng Automobile has also been changing and developing. On this way, many people do not know that this Hubei man has also experienced the stage of "can't afford to lose".
"I really have too much disbelief". This is another original sentence of He Xiaopeng's aforementioned Chengdu off-line activities. The P7 saved Xiaopeng Motors, and when the car was internally reviewed, not many people were optimistic about such a smart coupe. Obviously, at that stage, even internal employees were "lowly confident" in the market performance of the Xiaopeng P7.
At that time, He Xiaopeng definitely did not want to lose, a G3 has obviously not been able to support the development that Xiaopeng Automobile needs, and he still "won the bet" after all.
P7, a hit.
From Xiaopeng Automobile's earliest non-air-conditioned Guangzhou University Town North Pavilion workshop to the Huocun Accelerator Office in Luogang, to the current Tianhe Cen Village Honghuagang Street, Zhaoqing Factory, North American Office, Guangzhou and Wuhan Production Bases... Xiaopeng's office, research and development, production bloomed everywhere, G3i, P7, P5, G9 major product lines full of blood output, north to Heihe, south to the Xisha Islands energy replenishment measures have been built.
Xiaopeng employees, who use the pseudonym DengSky, told me privately, "Thinking that it will directly jump out of the coupe is a big gamble, and there will be nothing that warehouse entrepreneurship can't afford to lose."
Yes, the previous Xiaopeng could afford to lose, and the later Xiaopeng did not dare to lose. Now Xiaopeng will not lose.
From being able to afford to lose, to being unable to afford to lose, to not being able to lose, perhaps this is the perfect way for this new force car company to develop from ten people to nearly 20,000 people. Before, they all held their breath in their hearts and didn't want to fall down—and then they all let out that breath.
Today's Xiaopeng Auto people, the heart began to hold another breath: widen the gap, has been the first.
The management of Xiaopeng Automobile said at the performance meeting, "Conservatively estimated that the first quarter will be the quarter with the least (delivery) this year."
In fact, the delivery in the first quarter has exceeded the delivery guidelines in XPEV's original financial report, which is still in the case of limited supply chain and half a month of production and transformation of Xiaopeng Zhaoqing production base (yes, infrastructure construction).
So what's next?
Fourth, staying power
On October 26, 2020, after visiting the Production Quarter of Xiaopeng Automobile Zhaoqing, I issued an article - written after the Xiaopeng P70,000 units rolled off the production line: There is no Heavenly Sword Slaying Dragon Knife in car building.
At that time, He Xiaopeng told me that he did not care too much about the current gains and losses, in his original words, "selling five hundred units more, one thousand units is good, I don't pay much attention." He stressed that 2023 is the next node, and the company itself, market channels, and comprehensive factors have been better brewed.
He Xiaopeng did not deceive people, after all, according to the current volume, "selling more than 5,000 units, 10,000 units is good" is no longer a special concern for him. In what he called the "next node", Xiaopeng Automobile also seems to be fully prepared.
There has always been a saying inside Xiaopeng Motors, every entrepreneur who joins, three years of Kun, five years of Peng. In just over three months, He Xiaopeng is about to usher in his own day of "Huapeng" in Xiaopeng Automobile (He Xiaopeng officially joined Xiaopeng Automobile on August 29, 2017). He will lead Xiaopeng Automobile to a new battlefield, which may challenge the order of the fuel vehicle market.
And can Xiaopeng Automobile continue to connect with zhuang in the "staying power" card field, and what kind of chapter and pattern will it write?
Oh, and I'm looking forward to the G9.
We'll see.