April has just started, and the major new power brands have collectively released the delivery data for March according to their usual habits.
In recent years, the new energy vehicle market has been very prosperous, but since the beginning of 2022, it has encountered various unfavorable factors, the insurance premium of new energy models has risen, which has greatly increased the cost of consumers' cars, raw materials have risen sharply, subsidies have declined, resulting in major new energy brands having to increase prices. Despite this, the major new power brands still maintain a relatively strong sales growth momentum, and consumers' willingness to buy new energy vehicles shows no signs of diminishing.
New Power Brand Delivery Data
From the delivery data in March, it can be seen that the delivery volume of GAC Aean surpassed the brands that used to be in the forefront of Xiaopeng, Ideal, Weilai and so on, with the delivery volume reaching 20317 vehicles, an increase of 188.92% year-on-year, while the cumulative delivery volume from January to March this year reached 44874 vehicles, which was a big gap with Xiaopeng Automobile, which was second only to GAC Aegean.
GAC Aion AION Y
Most of the new power brands are very young, and they have not made less efforts in just a few years of development, but they have suddenly been surpassed by GAC Aean, a veteran of the automobile industry, which is probably the gap in strength. In fact, the reason for the large increase in GAC Aean's delivery volume is mainly because their plants have completed capacity expansion and upgrading, and thus have also doubled their growth.
Xiaopeng P5
Of course, the delivery situation of the "three giants" in the new forces of Xiaopeng, Ideal and Weilai is different today, Xiaopeng Automobile delivered 15414 vehicles in March, an increase of 202.12% year-on-year, and the cumulative delivery volume from January to March was 34561 vehicles, and the overall performance was relatively stable.
Ideal ONE
The ideal car that had delivered more than Xiaopeng Automobile before, but the performance in March was not outstanding, but it was surpassed by Nezha Automobile, which was not so famous. It seems that the ideal car that relies on only one car to support the sales of the entire brand has also begun to weaken.
Nezha V Pro
This situation may have to continue for a while, even if the second model of Ideal Auto, the Ideal L9, can be released in April, it will have to wait until the second half of this year to be delivered one after another, and it is still a little difficult to immediately increase the delivery volume.
Ideal L9
As for Weilai Automobile, the growth rate of delivery volume has slowed down significantly, and the delivery volume in March can almost break through 10,000 vehicles, an increase of 37.59% year-on-year, which has ranked lower in a relatively low position among the new power brands. Of course, if you look at the cumulative sales, Weilai can still save some face.
NIO ES6
Although NIO currently has ES8, ES6, EC6 three mass production models that have been delivered, due to the positioning of WEILAI as a "luxury brand", all models basically sell more than 300,000 yuan, Mercedes-Benz, BMW, Audi do not dare to play like this, which undoubtedly limits their own consumer audience, and sales are naturally difficult to achieve a substantial increase. In contrast, other new power brands have begun to broaden their product lines, launch more different types of products, expand consumer audiences, and naturally go wider.
NIO models
Therefore, the birth of the new "roll king" is often not accidental, and GAC Aean itself has enough technical accumulation in car manufacturing, which is the real hard power. Other new power brands want to achieve sustained and stable sales growth, just by bragging about all kinds of fancy skills is not enough, the most important thing is to have the corresponding core technology, which is the law of the automotive industry, not to say that it can be easily broken if you want to break.