In 2021, the development of the new energy vehicle track in the Chinese market is extremely fast, the annual sales volume exceeded 2.5 million, and the market penetration rate reached 13%, the China Automobile Association expects that the entire domestic market in 2022 is likely to create 5 million sales, and the penetration rate is more than 20%, new energy vehicles have entered the fast lane.
But booming sales have been hit hard in recent days. In March, new energy automobile companies have set off a wave of price increases, and the prices of some models have even risen by tens of thousands, many of which have raised prices many times in the short term. In addition, the tension in the upstream supply chain, epidemic prevention has led to the overstretched production capacity of each company, queuing up to buy cars has become the norm, and the wind of order price increase and resale has become more and more serious, which is not conducive to the sustainable development of new energy.
However, there are always a few brands that want to go against the trend and are willing to exchange price for volume in this wave of price increases, and Lantu is doing just that. Recently, Lantu announced the price adjustment of its models, of which the pure electric model of Lantu FREE has a unified price increase of 10,000, while the extended range model will all maintain the original price, which will take effect on May 1.
In fact, Lantu zengcheng model does not increase in price before there is a foreshadow, as early as the previous week in the car circle in the discussion of the ideal car price increase of more than 10,000, Lantu official has released a "tangled" news, in fact, here can be expected that Lantu may eventually give a plan without price increase. Of course, the Lantu pure electric model has risen by 10,000 because of its large battery of more than 80KWh.
This has to mention another domestic range extender model ideal ONE. The same as the increase in the program, the ideal has already announced the price increase some time ago, the amplitude is more than 10,000, that is, from the original 33800 yuan to 349800 yuan, and it seems that in order to make himself more at ease, CEO Li wants to come out many times to explain the reason for the price increase, and categorically said that "there is no price increase, waiting for the price increase immediately after the negotiation." As a result, Lan Tu's wave of operations was really a cracking sound that hit Li Xiang's "face".
In fact, this is not the first time that Lan Tu "targeted" the ideal, some time ago the boiling ideal impact "Cheng Fo Po" failed, Lan Tu followed up after the incident released his own Lan Tu FREE successful "uphill" news, and also made a poster for it, the content seems to be to say that Lan Tu wants to pull the ideal together to cross the Buddha Po, it is really "killing and cursing".
Of course, the battery capacity of the Lantu adder itself is only 34KWh, which is indeed smaller than the ideal ONE's 40.5KWh. But according to industry insiders speculated, last year' 60 degrees of battery manufacturing costs rose by about fourteen thousand, passed to the car companies will be greater amplitude, the ideal increase of more than ten thousand is reasonable, not some consumers so-called "take advantage of the fire to rob", but this more set off the thickness of Lantu, only a few degrees less than the ideal ONE battery, the price is not moving.
Of course, many people think that Lantu is deliberately maintaining the price, to this time do not increase the price to take the opportunity to promote a wave of themselves, after all, compared with the ideal monthly sales of nearly 10,000, Lantu average sales of only more than a thousand units per month, the popularity of the two also has a considerable gap, Lantu definitely wants to take this to become famous. But in any case, Lantu's behavior of not passing on the cost of price increases to consumers is commendable, and it is not too much to describe it with a thick word, and this kind of behavior that is beneficial to consumers and the market believes that everyone is in favor of it.