In the face of the rapid rise of independent brands, the joint venture brands that once had unlimited scenery have been affected to varying degrees. Ford's response to surprise consumers, Changan Ford launched the new Mondeo this year and last year's EVOS so that Ford's product lineup has changed a new look, and Jiangling Ford's actions are also many, trying to use super cost performance and Changan Ford to form a high and low match.
On March 28, Jiangling Ford Technology's new SUV, Jiangling Ford Lingrui, was officially launched, positioned in five household SUVs, and launched four models of fine-collar, platinum-collar, prestigious and prestigious-collar PLUS, with a price range of 139,800 yuan to 165,800 yuan.
Family design, reshaping the mainstream benchmark
Jiangling Ford Lingrui adopts Ford's new family design language, which is reflected in the new Mondeo, EVOS and Jiangling Ford Lingyu, jumping out of the inherent impression of Ford's previous generation of "Martin face".
The new design elements are more dynamic and stylish, thanks to the wide body and heavy front face shape, Jiangling Ford Lingrui's aura is very sufficient.
In terms of body size, the length, width and height dimensions of the Jiangling Ford Lingrui are 4630/1935/1706mm, and the wheelbase is 2726mm. The body length is mediocre in its class, but the width is outstanding, so the lateral space in the car is also optimized.
The 295mm class of optimal aisle space combined with the rear flat platform allows passengers sitting in the middle of the rear to enjoy excellent comfort, and the maximum trunk space of 1422 liters fully meets the practical needs of young families.
Pioneer technology, entry is high matching
In terms of configuration, Jiangling Ford Lingrui integrates multiple pioneer technologies, which is high-quality when it enters. Equipped with the same level of rare double 12.3-inch suspension integrated intelligent linkage screen, using Tencent TAI4.0 intelligent car machine system, with AR real-life navigation, WeChat car version and other functions, curing "mobile phone dependence"
The Ford Co-Pilot360 Intelligent Driving Assistance System, which adopts millimeter-wave radar + vision fusion solution, will all include cutting-edge technologies such as LRAS track reversing, DCLC intelligent lane change assist, APA5.0 fusion visual automatic parking, etc.; the unique car networking intelligent child safety seat interaction system of the same level makes parents traveling with children more at ease.
In terms of active and passive safety, Lingrui is equipped with 1500MPa high-strength thermoformed boron steel as standard, which reaches the strength level of aircraft landing gear and 6 airbags to provide all-round protection for drivers and passengers
The whole series is 1.5T, and the power configuration is slightly regrettable
In terms of power, Jiangling Ford Lingrui did not provide a 2.0T high-power version of the model, but the entire series was equipped with a Ford 1.5TEcoBoost170 engine, with a maximum power of 125kW and a peak torque of 260N·m.
For a model with a size close to a mid-size SUV, this level of power is still a little regrettable. However, fortunately, the transmission system matches the third-generation Magna 7DCT wet dual-clutch transmission, and the transmission efficiency can reach 97%, which alleviates the impact of power shortage on the power response to a certain extent.
Commercial vehicle tycoon enters the passenger car market, and Jiangling Ford is the "challenger"
At the press conference, Jiangling Ford also invited an "old friend", who is the product spokesperson of Jiangling Ford Lingrui and the "strength challenger" of the Chinese music scene Su Jianxin.
His unique creative gene and the strong temperament of the Jiangling Ford Lingrui "Challenger" resonate with him, based on this, Xin created and performed the exclusive theme song "Opening a New Realm" for Lingrui on the spot, hoping that Lingrui users can carry the faith of the challenger to the mountains and seas and be born to the new.
As The first blockbuster product of Jiangling Ford in 2022, Lingrui is fully prepared to challenge the Chinese passenger car market. The latest family-style design meets the current aesthetic needs, the size and space performance of the leapfrog level, and the rich scientific and technological configuration are full of sincerity, and the surprise brought by the price will undoubtedly show the cost performance. Localization is done well to show that it is more in line with Chinese family habits, and "special supply" should be a positive word here.
Jiangling Ford's commercial vehicles used to be a powerful helper for many people in the early stage of entrepreneurship, and now Jiangling Ford has begun to exert efforts into the passenger car market, what is the impression left by Jiangling Ford? What interesting stories have happened? Welcome to leave a message in the comment area!