Although the current development of Weilai Automobile is still stable, in recent days, a news of "Weilai Automobile Technology Company was deregistered" fermented on various media platforms, resulting in the rumor that Weilai Automobile was once rumored to be "closed", and even appeared on the hot search list.
In response to this, WEILAI officially made an urgent statement, saying that it was a sub-branch that had not actually operated, and had no impact on WEILAI's own business. At the same time, Weilai officially released news that the brand will launch a new medium-sized SUV this year.
As we all know, after NIO launches the annual NIO Day, the brand will bring a brand new model, which means that with the launch of the ET5 model, NIO will have plans to re-drive this year.
On February 15, when NIO held a media communication meeting, President Qin Lihong revealed, "In mid-April this year, NIO will release a new model NIO ES7 (tentative name), and the new car is positioned between NIO ES8 and NIO ES6, which is still a five-seat SUV. ”
According to official information, the car will be built on the NT2.0 platform, and the target is expected to be 60,000 units per year. It is worth mentioning that the car project code is the "Gemini" that was previously rumored to be a low-end product. In response to this situation, Weilai Automobile also explained that the model will not be a low-end product, and the Weilai brand will maintain a high-end positioning.
In fact, this spy photo of the suspected Weilai ES7 has been exposed last year, and the whole car is wrapped very tightly, and it can only be seen that the new car adopts the weilai family style. However, some media speculated that the new car is applied to the shell of the ES6, and the actual shape looks more slender.
Unlike the current family of ES6 and ES8, the new roof is equipped with ET7 and ET5 radar configurations, including a lidar and two high cameras, which means that the new car will be a more intelligent model than the ES6 and ES8.
As for the interior, there is no relevant news exposed at present, but it is believed that the design style of the Weilai family model will also be continued.
For example, the latest EC6 or ET7 are continuations of the family LCD instrument with a larger LCD central control screen, presented in a relatively simple shape, but in terms of materials, the new model will achieve a corresponding upgrade, after all, Weilai is a high-end positioning product.
At present, only ET7 and ET5 models are built based on the NIO NT2.0 platform, and the previous official also said that three new models of the NT2.0 platform will be delivered in 2022, that is to say, the third model based on NT2.0 will be ES7.
It is reported that the NT2.0 platform is the second generation of Weilai electric drive system, equipped with 19 auxiliary driving functions as standard, and the biggest advantage is that the first 180kW permanent magnet synchronous motor has introduced SiC technology.
According to President Qin Lihong, after the launch of the WEILAI ES7, it will be benchmarked against the domestic long-wheelbase BMW X5, so the new car is likely to be a relatively traditional style of medium and large SUV.
BMW X5 L
Audi Q6 L
Xiaopeng G9
Ideal ONE
Guidance price: 338,000 yuan
In fact, from the mid-size SUV Nio ES6/EC6, medium and large SUV NIO ES8, as well as medium-sized sedan ET5 and medium-sized sedan ET7 and other product formations that have been relatively perfect, but now the brand will also carry out more detailed positioning distinctions on the above product formations, which means that the brand is considering investing in products that can really compete with the strength of the model.
For example, Qin Lihong frankly said: "Weilai has been benchmarking BBA since its inception, and now the BBA card has been finished, but in the 100th meter of the marathon, we are still running in a relatively high position, so the biggest opponent in the future is Tesla." ”
Netizen 1: In January this year, weilai brand sales were less than 10,000, even less than Nezha car.
Netizen 2: The monthly sales of the brand are not more than 10,000, what to take against BMW, Tesla? Fool's paradise.
Netizen 3: New bottles of old wine, hurry up and deliver ET5 and ET7 first!
Netizen 4: Just by virtue of this thing to benchmark BMW Brilliance X5L? Open your mouth and come!
Netizen 5: Why does Weilai not sell ideals? Pricing is overconfident and overestimates the purchasing power of users.
Netizen 6: Weilai iron powder is here! AT present, ET5 is scheduled and is ready to replace ES7 with ES8!