The quality of a car's sales is really related to many factors, from the engine to the gearbox to the chassis, configuration and appearance, etc., which may become the key to the decline/rise in sales of a car. For a simple example, take the modern Mingtu car, which can really be regarded as a more classic and high-value car, especially when the previous generation of models was just listed, many people gave it a high evaluation. Therefore, with the advantage of appearance, it can easily break more than 10,000 units in a single month of sales, and has become a sales pillar of modern times. However, with the arrival of the latest famous picture, the appearance design and the previous generation can be said to be very different, not only is it not good-looking, but also by many people call it "ugly", so this suddenly directly lost sales, from the original monthly sales of 10,000 units to the current monthly sales of more than a dozen units. And the QiJun I want to introduce today is also a sales volume that has changed from high to very low, so why is this in the end?
Speaking of Nissan X-Trail, in fact, we should come to cover its historical position and positioning range, as a compact SUV, Nissan X-Trail's fame is still very large, it and Honda CRV, Toyota RAV4 Rongfang is the same level, are world-class SUVs. And the most surprising thing is that Nissan X-Trail was previously the global sales champion of the perennial charts, and was hailed as the world's most successful SUV model. So why is Nissan X-Trail so popular? In fact, from the home attributes of this car, under normal circumstances, this positioning level of models are mainly home,And is the most consumer of a consumption range, and the biggest advantage of Nissan X-Trail this car is its comfort, after all, Nissan's "big sofa" is not a waste of time, and then with its own own 2.0L and 2.5L self-priming engine, although the power can not be done very abundantly, but in the driving comfort, smoothness and fuel consumption are very satisfactory, Therefore, in terms of sales, it is naturally high, and once dominated the list.
However, Nissan also knows that the more successful a car is, the more difficult it is to upgrade it, because the pressure is high, after all, the previous generation is so classic, and it is really not an easy thing to surpass the classic. However, with the passage of time, a car must be replaced after all, otherwise it will be difficult to support it to go further in terms of product strength. So the new X-Trail has returned from the generation, and Nissan wants this car to give people a different feeling, so whether it is the appearance or the power, it is more thorough. The new X-Trail is equipped with a new 1.5T three-cylinder engine, this engine has a maximum of 204 horsepower, matching the CVT simulation 8-speed gearbox, in such a set of power, the car's 100 km acceleration is 8.68S, and the 100 km fuel consumption is only 5.8L, not only that, it is said that Nissan also spent a lot of energy to invest in the development of this engine, although it is a three-cylinder, but in the jitter suppression and horsepower data have made great efforts, so Nissan just started to have more confidence in this car.
However, it really underestimates the degree of rejection of the three cylinders by the Chinese, everyone may know the working principle of the engine, and the number of cylinders of the engine generally needs to be double, so that it can operate stably. The asymmetrical operation of the three-cylinder engine is prone to the problem of jitter, so the vast majority of consumers do not like the three-cylinder engine. Like Buick's Yinglang and Geely's Binyue, they were replaced by four cylinders because they were not easy to sell with three-cylinder engines.
But Nissan did not realize the seriousness of the problem, so after the launch of the three-cylinder, there were many negative reviews on the market, and even the initial promotion was counterproductive, so the car suddenly fell on sales and fell a lot. In fact, we know carefully that if your car with a three-cylinder engine is cheap, I believe that there will still be someone to pay, but you Qijun have reached a 200,000-level positioning, to this range, consumers will care more, so even if your three-cylinder engine is good, but this also needs a time to prove, but no one wants to be this "guinea pig".
Moreover, there is also an important point, that is, the new Nissan X-Trail, in terms of appearance is not in place, the new X-Jun although retains the family "V" front face, but it chooses a "squinting" design, I personally feel that it is not very likable. On the side of the body, the lines of this car are stretched very smoothly, and the concave under the door panel also plays a good role in modifying the proportion effect of this body, and I think it is still good in the side appearance of this section. As for the design of the tail, it is a little bit interesting, we can't see the current fashionable through-type taillights, there is no double exhaust, some are just a row of letters under the logo, the overall visual effect is very general. In fact, at this level, I think the honda CRV is still good-looking, although its design is still a bit traditional, but it is much better than Qijun and Rongfang, because it has a certain youthful atmosphere after all, and the other two cars are too old-fashioned.
In general, in fact, the more mainstream models, the less likely it is to replace and update, because its consumer group is large, so the higher the consumer's requirements for it, and like this mainly home-based model, the degree of consumers' consideration of its three major pieces is self-evident. The previous generation of Nissan X-Trail is not the best in terms of engine, but it is stable and smooth in output, and it is completely no problem as an ordinary household. And after this new listing, although the new model is stronger in the horsepower data, but many people for the three cylinders or a little mustard, will be afraid of late shaking, and Nissan X-Trail to prove that it is not shaking, you have to use the time cost to cash, but this time cost is very large, at least ten years and eight years to have convincing it, and it can not wait so long, so many people do not dare to try to choose this car, naturally let it sales downturn. Therefore, in the recent February, it only sold 903 units, and it may be difficult for this generation of X-Trail to make big waves in the domestic market.
However, in order to save a little sales, Nissan resumed the production of the old X-Trail, called the X-Trail Glory Model, so can this model save the sales of X-Trail?