When the major brands of electric vehicles are rubbing the price increase, a new electric vehicle listing not only did not increase the price, but the listing guidance price is lower than the pre-sale price, such a "welfare", do you dare to believe that it is from the joint venture brand?
Recently, GAC Mitsubishi's first pure electric SUV Atuka was officially launched, and the new car launched a total of two models, the pioneer version and the hardcore version, and the official guidance price after subsidies was 199,800 yuan for the pioneer version and 229,800 yuan for the hardcore version. Compared with the pre-sale price of 210,000-240,000, the guidance price this time can be described as a "hardcore" sending benefit.
At the same time, GAC Mitsubishi also gives a 5-year or 150,000-kilometer vehicle warranty, as well as the first owner can enjoy the double lifetime privilege of lifelong triple-electric warranty and lifetime free car network traffic, which can be described as full of sincerity.
What is even more surprising is that at this online conference, GAC Mitsubishi also created a model that is in line with Atuka's concept of "hardcore pure electricity" - the use of multiple scientific and technological means such as multi-screen plus holographic projection and laser to create an immersive high-tech audio-visual feast, and the scene was very shocking. The official listing of Artuka also means that GAC Mitsubishi has officially entered a new era of electrification.
(1) The Japanese pure electric SUV of the "Set Master"
Atuka is based on GAC's latest GEP2.0+ pure electric exclusive platform, so it is a work that integrates GAC Group's new energy technology and Mitsubishi's design concept.
The first is the appearance, Artuka inherits the Mitsubishi "Dynamic Shield" design language, which incorporates the design concept of "hardcore pure electricity".
The shape of the whole vehicle is more tough and atmospheric, revealing a strong mecha wind. The family-style front grille, with its strong side waistline and suspended roof extending to the rear, gives the overall look tough and stylish.
At the same time, Artuco also adopts the popular inductive hidden door handle and large-size sunshine panoramic sunroof, which adds to the futuristic technology of the appearance.
Inside, Atuka's interiors show the light luxury texture that is popular nowadays.
For example, the center console applies the Mitsubishi horizontal line modeling concept, covered with a large area of soft package materials, and paired with a double 12.3-inch intelligent high-definition large screen, showing the oriental aesthetics from the visual and tactile sense. More critically, Artuco's ergonomic seats use diamond-shaped punching design and double stitching to perfectly fit the curves of the human body, providing just the right sense of support and wrapping.
In the interior space, thanks to the application of the aluminum alloy pure electric platform, Artuco has an ultra-long wheelbase of 2830mm, a central control of the double-layer storage design and 25 rich in-car storage space, and the whole family can easily cope with the whole family, stretch freely, and enjoy comfortable mobile space.
Secondly, Artucco also inherits the essence of the Mitsubishi brand in driving control. Thanks to gac's R&D department tailor-made high-performance sports chassis for Artuco, the 50:50 weight distribution ratio of the professional sports car was further realized. This also brings better drivability and comfort to Artuco.
In addition, on the basis of the GEP2.0 platform, Atuka used the "magazine battery" technology developed by GAC Research Institute and the sponge silicon anode chip battery technology. This allows the new car to have a 69.9kWh large-capacity ternary lithium battery pack, which can meet the 520km CLTC comprehensive endurance and the maximum torque of 350N·m.
In terms of driving assistance, Artuka is also equipped with an L2 level automatic driving assistance system, which is supported by nine high-performance radars and cameras in the whole vehicle. Moreover, Artuco is also equipped with a new generation of iFLYTEK XTTS voice, which supports sound source positioning and deep control of the car, which can realize all-scene intelligent voice interaction, AR real-life navigation, 360 ° panoramic parking image, and dual 12.3-inch intelligent high-definition large screen also provides all-round technical support for drivers.
It is worth noting that Artuco is also equipped with the APP vehicle intelligent control interconnection function, supports mobile phone APP remote control of the car, and provides more than ten car control functions including the insensible digital key. From the user's point of view, Artuco also designed a one-click scene selection mode: nap mode and rainstorm mode, which can automatically adjust the seats, windows, and air conditioning.
In the view of Kung Fu Motors, as a model developed according to the Chinese consumer market, Artuco is fully targeted. After the combination of the advantages of "GAC + Mitsubishi", the new car not only has the inherent hardness of the Mitsubishi brand in appearance, but also the interior is compatible with the elegance and space of local design, and adopts the advantages of GAC's most advanced intelligent interconnection and electrification. It can be said that this is a Japanese pure electric SUV that "integrates the big ones".
(2) Take the lead in cutting into the "new track", GAC Mitsubishi has a "Ke" as well
In recent years, when almost all traditional car companies have accelerated into the electrification "track", the response of Japanese car companies in the transformation of electrification seems to be slightly slower by half a beat. Some are only late this year, and some have just released a new product matrix.
Compared with other Japanese brands, GAC Mitsubishi has insight into trends many years ago and has begun to lay out the electric field. Its joint development with GAC Group, a partner in the forefront of the electrification industry, not only allows GAC Mitsubishi to crack the "short board" of few new cars and shallow electrification savings, but also gives full play to the advantages of Mitsubishi design and brand, injects Japanese style, leverages strengths and avoids weaknesses, and realizes "1+1>2", thus opening up a new path of cooperation.
Today, the official listing of Atuka, which is built by the two Companies, is not only a strong empowerment of GAC Mitsubishi in the field of new energy vehicles, but also the first to seize the first highland of Japanese pure electric models, bringing users new choices for Japanese electric vehicles.
Taking Artuka as the starting point, GAC Mitsubishi will stride forward in the field of electric vehicles.
(3) Kung Fu shooting
GAC Mitsubishi launched Atuka on the occasion of its 10th anniversary, which not only gave GAC Mitsubishi a new label, but also demonstrated the determination of the Mitsubishi brand to complete the electrification transformation in the Chinese market.
Since then, the product matrix boundary of this century-old "car-making brand" has been further extended, and it has begun to strongly involve the field of electric vehicles, which will bring more users more hard-core choices of "Japanese wind" in the field of pure electric vehicles in the future.